LAUREN WEISSMAN
Bayside
Summary
A versatile and results-driven public relations executive with two decades of proven success. Develops strategic media plans rooted in creative thinking to garner impactful results.
Overview
19
19
years of professional experience
Work History
Vice President: Brand Communications / Luxury & Lifestyle Division
R&CPMK
03.2016 - Current
- Clients: Audemars Piguet, DIESEL, Tribeca Festival, Hästens, Skechers, Safilo Group, Barefoot Dreams, Vital Proteins, Hearts On Fire, Mayacamas Winery & Vineyards, Jockey, Nicole Miller
- Proactively lead and win new business for the overall agency; continually bring new opportunities to the forefront through current and past client recommendations and strong network of industry contacts
- Oversee the lifestyle brand communications department client roster and staffing organization, tracking scope needs, staffing hours and profitability
- Develop and execute individualized public relations and brand marketing strategies for each client to advance overall company objectives on a monthly, quarterly and annual basis
- Lead and maintain a roster of clients within the lifestyle sector focusing on fashion, accessories, beauty, wellness, home, and spirits industries, amongst others with little client turnover
- Secure a consistent flow of high-level, relevant, and targeted earned media coverage inclusive of executive visibility and corporate announcements, brand features, product placement, talent partnerships and crisis communications
- Craft brand narratives and messaging throughlines via unique positioning that connects company ethos and brand pillars to culture
- Ideate, manage and execute creative brand activations for store events, partnership and talent launches, experiential consumer and media events, press previews, runway shows, red carpet events and presentations
- Execute strategic talent and influencer programs inclusive of product seeding, dressing, event list curation, and activation/partnership deals
- Develop and maintain a network of contacts and meaningful, well- established relationships with media members, influencers and industry insiders
- Build career paths and guide junior staff through mentorship and positive, proactive teaching
Senior Account Executive: Fashion & Lifestyle
EFG :: Entertainment Fusion Group
11.2010 - 03.2016
- Secured impactful media placements in print, digital and broadcast media outlets
- Developed collateral and all media-facing marketing material for clients
- Conceptualized and executed media events from press conferences to product launch parties
- Acted as a liaison between the brand and media, as well as managing day-to- day client expectations
- Prepared reporting packages for clients on a weekly and monthly basis
- Sought out and pitched potential new business brands for PR representation
Account Executive: Consumer Products
5W Public Relations
07.2009 - 11.2010
- Pitched and secured product placement, profiles, business features, expert tips/quotes, trend round-ups and more to national, regional and trade publications, digital and broadcast outlets
- Developed press releases, pitch letters, media alerts and creative trend pitches to disseminate to the media on new product launches, seasonal trends and news cycle/pop culture events
- Conceptualized and executed media events from press conferences to product launch parties
Account Executive: Beauty & Lifestyle
Whisper PR
03.2007 - 07.2009
- Created and disseminated pitches, press releases and media alerts to secure product placement, profiles, expert tips/quotes, and trends stories to national, regional, trade, online and broadcast outlets
- Executed media events from conception to completion
- Maintained client social media accounts
- Prepared reporting packages for clients on a weekly and monthly basis
Assistant Account Executive: Beauty & Fashion
Tractenberg & Co.
06.2006 - 03.2007
- Submitted and tracked client products and relevant press materials to editors in a highly detailed sample trafficking system
- Tracked all press garnered for clients and prepared monthly reports
- Assisted in the execution of events, brainstorm creative and inventive product mailing options, trend pitches and event concepts
- Assisted in pitching and follow-up with top national and regional publications
Education
Bachelor of Arts - Communications Major with a concentration in Mass Media
New York University
New York City, New York01.2006
Skills
- Media Relations
- Strategic Partnerships & Activations
- Talent Program Management, Seeding & Dressing
- Corporate Communications
- Creative Writing & Ideation
- Leadership
- Strategy Planning
- Event Execution
- New Business Development
Awards
Cynopsis 2024 Top Women in Media Awards - Public Relations Gurus Honoree
Timeline
Vice President: Brand Communications / Luxury & Lifestyle Division
R&CPMK
03.2016 - Current
Senior Account Executive: Fashion & Lifestyle
EFG :: Entertainment Fusion Group
11.2010 - 03.2016
Account Executive: Consumer Products
5W Public Relations
07.2009 - 11.2010
Account Executive: Beauty & Lifestyle
Whisper PR
03.2007 - 07.2009
Assistant Account Executive: Beauty & Fashion
Tractenberg & Co.
06.2006 - 03.2007
Bachelor of Arts - Communications Major with a concentration in Mass Media
New York University
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