Lauren Wheeler
Dallas,TX
Summary
Dynamic and results-driven Product Manager with extensive experience in product lifecycle management, go-to-market strategies, implementation and cross-functional leadership within the airline and travel technology industries. Proven track record of leading automation, integrating market intelligence, regulatory compliance initiatives, and enterprise-level product development. Adept at managing end-to-end feature delivery, optimizing pricing strategies, and turning customer needs into industry outcomes. Skilled in stakeholder management, API development, and decision support systems (DSS), with expertise in Agile and Scrum methodologies. Passionate about leveraging technology to enhance operational efficiency and deliver exceptional customer value. Recognized for strategic vision, team leadership, and impactful global presentations.
Overview
13
13
years of professional experience
Work History
Product Manager
ATPCO (Airline Tariff Publishing Company)
Dallas, TX- Remote
01.2024 - 01.2025
- Spearheaded product development of Architect, ATPCO’s cutting-edge Decision Support System, responsible for the full product life cycle: discovery, design, implementation, go-to-market, and KPI validation.
- Managed six direct reports within the Create the Offer portfolio, overseeing Architect, MarketView, and SITA Airfare Insight (acquired product).
- Accountable for the retirement of SITA Airfare Insight and ATPCO MarketView in 2024; leading the transition of global airlines, including board members, resulting in successful transitions while preserving airline revenue streams.
- Worked directly with airlines, sales, marketing, and customer support teams to maintain high customer satisfaction, and develop long-term relationships.
- Worked directly with customers to champion their voices and create industry outcomes.
- Held ownership of major initiatives such as regulatory compliance across global markets, tax changes during the COVID recovery period, and driving new product features.
- Delivered impactful product presentations at ATPCO’s six global conferences (500–1,500 attendees), overseeing all aspects of the event, including stakeholder meetings, customer meetings, surveys, and follow-ups.
- Led cross-functional teams (business analysts, engineers, UX/UI designers) to define product roadmaps, prioritize features, and create user interfaces; ultimately responsible for creating and owning the roadmap and balance sheet.
- Drove AI/ML innovations within the Architect, positioning ATPCO for continued success in data modularization and API development.
- Managed disaster recovery and customer communications.
Associate Product Manager
ATPCO (Airline Tariff Publishing Company)
Dallas, TX- Remote
11.2021 - 01.2024
- Led cross-functional teams to define product roadmaps, prioritize features, and better user experience.
- Formalized policies, team dynamics and set goals to keep deliverables on-task and maximize team performance.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Created comprehensive go-to-market strategies for new products in international markets.
- Liaison between technology, marketing, sales and business teams.
- Worked closely with the Product Manager on high stake partnerships.
Product Lead
ATPCO (Airline Tariff Publishing Company)
Dallas, TX- Remote
07.2020 - 11.2021
- Led a team of 4 distinct Scrum teams, including engineering, business, and design teams, driving the development and delivery of Architect while maintaining subject matter expertise and Principal Business Architect responsibilities across all teams.
- Acted as both Scrum Master and Product Owner, facilitating formal agile ceremonies, managing team priorities, and ensuring high-quality, timely delivery of key product features.
- Worked cross-functionally with sales, marketing, and other teams to drive go-to-market strategies, customer demos, and product positioning.
- Led ongoing demonstrations and user interviews, gathering insights to drive system improvements, inform feature prioritization, and shape the long-term product roadmap.
- Maintained ownership of end-to-end business processes, aligning and integrating the ecosystem to ensure seamless product functionality and user experience.
- Led a team of engineers to define technical requirements, architecture, and implementation plans, ensuring the product met scalability, performance, and security standards.
- Championed the integration of complex systems and data streams, creating seamless end-to-end business processes that optimized functionality across product features and ensured seamless user experiences.
- Led initiatives related to government mandate changes, including navigating complex tax regulations during the COVID recovery period, ensuring regulatory compliance without customer interruption.
Product Specialist
ATPCO (Airline Tariff Publishing Company)
Dallas, TX- Remote
09.2019 - 07.2020
- Principal Business Architect in the creation of the Decision Support System, Architect.
- Spearheaded cross-collaboration with business analysts, engineers, and design teams to develop and launch the product.
- Achieved product launch within an 8-month period, including an external quality testing environment.
- Organized a global roadshow to demonstrate and promote the new product.
- ·Demonstrated thought leadership in product development and go-to-market strategy, facilitating customer relationships and securing critical launch customers.
- Business Lead in acquisition of the Decision Support System, Sita Airfare Insight.
Product- Pricing Systems and Development Sr. Analy
American Airlines
Fort Worth, TX
12.2017 - 09.2019
- Led a cross-functional team to create and launch a new product within the Mercury Decision Support System, leading strategic business direction, user training, implementation and market rollout for Joint Business partners in London and Tokyo.
- Collaborated closely with ATPCO to transition product ownership, leveraging ATPCO’s anti-trust immunity and industry-neutral stance to host the product while American Airlines retained intellectual property.
- Standardized best practices across international entities, streamlining business operations.
- Redesigned training materials for onboarding through all management levels, aligning with revenue goals.
- Acted as liaison between Revenue Management teams, Pricing Development, OR, and IT to enhance Mercury’s functionality and roadmap.
Joint Business Premium Pricing and Strategy Analys
American Airlines
Dallas, TX
01.2017 - 12.2017
- Led restructuring of pricing strategies to align with new customer segmentation models.
- Collaborated with JB partners to synchronize published pricing and contracted strategies.
- Partnered with Pricing Development to streamline processes, accelerating speed-to-market.
Joint Business LCC Strategy Analyst- Revenue Manag
American Airlines
Dallas, TX
08.2015 - 12.2016
- Developed and implemented a low cost carrier pricing strategy, that is still in use today, which resulted in significant revenue uplift and industry evolution.
- Monitored and reported strategy performance to senior leadership across JB partners.
- Managed unconventional YR changes, fostering efficiency in pricing strategies.
Joint Business Inventory and Performance Analyst-
American Airlines
Dallas, TX
11.2013 - 08.2016
- Managed transatlantic inventory across multiple platforms; including Pros (legacy US Airways system), Odyssey (legacy American Airlines system) and managed the transition into Hercules, the new combined airline Revenue Management system while streamlining processes and strategies.
- Analyzed and reported performance trends, identifying revenue opportunities.
- Established effective reporting frameworks post-merger, utilized by all JB partners.
- Presented strategic insights and market performance updates to senior leadership.
Domestic Pricing Analyst- Revenue Management
American Airlines
Dallas, TX
07.2012 - 11.2013
- Created the first structured training program that included the creation of a "Pricing Playbook" consolidating best practices into a structured training manual.
- Developed competitive fare structures in response to market competition.
- Led recruitment efforts, overseeing resume reviews, interviews, and candidate selection of over 20 candidates.
Education
BBA - Finance
Southern Methodist University
Dallas, TX05-2012
Finance
Danish Institute For Study Abroad
Copenhagen, Denmark05-2011
Skills
- Product Lifecycle Management
- Business Architecture Design & Strategy
- Cross-Functional Team Leadership
- Voice of Customer; Community Solutions
- Agile Methodology & Scrum
- AI/ML; Automation, Market Intelligence, System to System integration
- Regulatory Compliance & Industry Standards
- Stakeholder Management
- Voice of customer to deliver outcomes
- Go-To-Market Strategy
- Data Modularization & API Development
- End to end feature delivery
- Airline pricing and yield management strategy and implementation
- Workflow Management
- Disaster Recovery
- Research and trend analysis
Timeline
Product Manager
ATPCO (Airline Tariff Publishing Company)
01.2024 - 01.2025
Associate Product Manager
ATPCO (Airline Tariff Publishing Company)
11.2021 - 01.2024
Product Lead
ATPCO (Airline Tariff Publishing Company)
07.2020 - 11.2021
Product Specialist
ATPCO (Airline Tariff Publishing Company)
09.2019 - 07.2020
Product- Pricing Systems and Development Sr. Analy
American Airlines
12.2017 - 09.2019
Joint Business Premium Pricing and Strategy Analys
American Airlines
01.2017 - 12.2017
Joint Business LCC Strategy Analyst- Revenue Manag
American Airlines
08.2015 - 12.2016
Joint Business Inventory and Performance Analyst-
American Airlines
11.2013 - 08.2016
Domestic Pricing Analyst- Revenue Management
American Airlines
07.2012 - 11.2013
BBA - Finance
Southern Methodist University
Finance
Danish Institute For Study Abroad
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