Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
Generic

Lauren Wickman

Winchester,CA

Summary

Results-oriented Founder and Creative Director with expertise in brand development, product design, and operational leadership across e-commerce, hospitality, and nonprofit sectors. Led initiatives that drove revenue growth and enhanced client experiences, including large-scale campaigns and events. Skilled in creating impactful partnerships and brands that merge creativity with business strategy.

Overview

15
15
years of professional experience

Work History

Founder & CEO and Principal Designer

DLCo Interiors LLC
Temecula, California
03.2022 - Current

@dlcointeriors | dlcointeriors.com (site maintenance in progress)

  • Founded a luxury product design studio, specializing in the design & retail of bespoke natural stone furnishings, kitchen & bath fixtures, decor and home fragrance. Designed a 30+ item product line, generating over $1M in lifetime product sales through self-led sales strategy and execution.
  • Generated $450K in first-year revenue across direct-to-consumer and trade channels. Developed and sold signature product offerings with an average order value ranging from $2K–$20K, positioning the brand within the luxury interior furnishings market.
  • Built and managed the Shopify e-commerce platform, overseeing site operations, product merchandising, and customer experience.
  • Built and led digital marketing and social strategy, growing audience to 70K+ across platforms and driving direct-to-consumer sales solely through Instagram for three years before launching e-commerce.
  • Established strategic influencer and celebrity partnerships, enhancing brand recognition and loyalty, leading to features in Architectural Digest and MTV Cribs.
  • Established and cultivated a trusted network of manufacturing partners and vendors within the United States and Italy, leading 200+ custom projects from concept to procurement through to final installation.
  • Collaborated with vendors and manufacturing partners to ensure high-quality production aligned with design intent, conducting quality control inspections to uphold craftsmanship standards.
  • Coordinated domestic and international shipping & delivery logistics. Developed and implemented end-to-end SOPs for production and logistics to support scalable operations.
  • Developed and launched trade program and B2B wholesale channel, expanding revenue streams and fostering relationships with design professionals.
  • Recruited, onboarded, and managed a team of 6+ independent contractors across creative, operational, and administrative functions.
  • Secured $250K in funding from a nonprofit venture fund, supporting business growth and strategic initiatives.

Director of Operations

The Pitch Club
Palo Alto, California
01.2021 - 12.2021

@thepitch.club | www.thepitch.club

  • Supported Founder & CEO (Business & PR Strategist and TedX Speaker) by overseeing daily operations across five business and PR coaching campaigns, ensuring seamless cross-functional workflow.
  • Monitored business and financial performance to develop sound business strategy and operating plans. Developed and implemented operational strategies to enhance efficiency.
  • Led program implementation and execution, managing project timelines, cross-functional collaboration, and overall performance to ensure successful delivery and achievement of quarterly financial and sales targets.
  • Optimized program structure SOPs and client service protocols, enhancing satisfaction and retention across 100+ business and PR clients in group and 1:1 executive-led programs.

Group Sales & Events and Catering Manager

Villa Royale Hotel
Palm Springs, California
10.2018 - 02.2021

@villaroyale_palmsprings | villaroyale.com

  • Drove event and catering revenue through strategic account management & sales execution, exceeding group booking targets and generating $450K in hotel revenue within the first four months of opening.
  • Negotiated 30+ hotel buyouts for weddings and brand events, securing multi-year corporate bookings for retreats, Coachella, and brand activations with companies such as UGG, Red Bull, and T3 Micro.
  • Secured and closed high-value contract bookings ($10K–$500K) for group stays, events, and full property buyouts.
  • Prospected and secured new business while maintaining relationships with corporate clients, event planners, and repeat clientele.
  • Developed sales strategies and promotional offerings to attract new business and increase group stays and event bookings. Analyzed market trends and client demand to inform pricing, packaging, and service offerings.
  • Negotiated contracts, pricing, and event packages to maximize revenue across food & beverage, event space, and guest accommodations.
  • Conducted site tours, tastings, and presentations to secure bookings and enhance client experience.
  • Guided clients through all aspects of event planning from initial inquiry to execution. Coordinated timelines, logistics, staffing, and vendor sponsorships for successful event delivery.
  • Oversaw Banquet Event Orders (BEOs), ensuring all event details were accurately communicated and executed. Collaborated cross-functionally with culinary, operations, and service teams to ensure flawless event delivery.

Campaign Director, Light The Night

The Leukemia & Lymphoma Society
San Jose, California
10.2016 - 04.2017

@bloodcancerunited | bloodcancerunited.org (formerly lls.org)

  • Directed LLS Light The Night campaign strategy, focusing on revenue growth, corporate partner retention and development, event experience enhancement, volunteer leadership cultivation, sponsorship expansion, and retail partnership growth.
  • Responsible for managing and implementing a $1.5M fundraising campaign and multiple ancillary events. Led market performance to rank among the top four in the United States for revenue growth for the Light Night Campaign.
  • Created the FY18 budget and developed a year-long stewardship and engagement plan to grow campaign revenue to $1.65M using best practices.
  • Established strategic partnership with San Jose Earthquakes, coordinating execution of annual Light The Night event at Avaya Stadium for over 6,000 attendees.
  • Boosted corporate team fundraising by over $200K through innovative challenges and strengthened business partner relationships.
  • Received “Top 10 Market for YOY Growth Award” for the Silicon Valley & Monterey Bay Area Chapter and the “20/20 Vision Award” for achieving 20%+ growth in overall revenue in FY17.

Senior Manager, Light The Night

The Leukemia & Lymphoma Society
San Jose, California
02.2016 - 10.2016
  • Achieved revenue goal of $1.5M for the FY17 Silicon Valley Light The Night Walk through management of corporate and retail partnerships, as well as through fundraising support to friends and family teams.
  • Built a strategic year-round corporate engagement plan, creating sellable assets for our corporate partners across campaigns, increasing value for the company and maximizing impact on the LLS mission; resulted in $500k new corporate dollars.
  • Influenced growth in the Light The Night event from $1.1M to $1.5M, doubled walker attendance from 3k to 6k+, increased company participation by 20, increased corporate sponsorship revenue by $200k, and brought overall event costs to an all-time low.
  • Executed event planning and recruited C-suite executives for annual Executive Recruitment Dinner, increasing attendance from 15 to over 100 executives.
  • Developed and implemented first-ever Light The Night Executive Challenge with 16 executives, raising over $100K; served as fundraising advisor to 40 corporate partners responsible for 80% of event budget, collaborating with team captains and executive champions on goal setting and strategic planning.
  • Delivered onsite kickoff presentations to corporate teams, engaging hundreds of employees.
  • Selected to represent the chapter at a national Light The Night strategy meeting for select chapters on track to achieve the highest % of YOY revenue growth.
  • Managed multiple Campaign Managers, Campaign Assistants, interns and volunteers.

Campaign Manager, Light The Night

The Leukemia & Lymphoma Society
San Jose, California
07.2014 - 01.2016
  • Responsible for helping achieve revenue goal of $1.3M for the annual San Jose Light The Night Walk Campaign.
  • Delivered high-level customer service and management to 25 corporate fundraising teams and 150 friends and family teams, serving as prime fundraising advisor.
  • Managed and stewarded campaign retail partners, overseeing 30+ retail partner locations; achieved and exceeded retail partner budget of $75K.
  • Assisted with executive leadership council recruitment and direct management of community leadership committee to support recruitment and grassroots efforts for promotion of Walk.
  • Coordinated event planning for Light The Night and ancillary recruitment events; partnered with a logistics company to enhance walker experience for over 3,000 participants.
  • Directed external communications through media press releases, social media, and email-marketing campaigns, ensuring consistent branding.
  • Supervised two Campaign Assistants and interns.

Patient Access Representative

Santa Clara Valley Medical Center Hospital & Clinics
San Jose, California
07.2011 - 06.2014
  • Certified Enrollment Counselor for Covered California, advising patients on healthcare coverage options and eligibility for state and federal assistance programs
  • Served as primary point of contact for patient intake, conducting financial assessments to determine eligibility for medical services and payment programs, enhancing patient access to necessary care.
  • Reviewed and processed financial assistance applications, ensuring accuracy and compliance, resulting in timely determination of patient eligibility for support programs.
  • Guided patients through Covered California and Medi-Cal enrollment, providing tailored recommendations based on individual financial and medical needs to facilitate informed decision-making.
  • Maintained accurate patient records and program documentation across multiple systems (Epic, EDM, Invision, ValleyCare.net), ensuring data integrity and regulatory compliance
  • Collaborated cross-functionally across Patient Access, Mental Health, Patient Business Services, and Admitting departments to streamline intake, improve patient experience, and deliver high-quality, patient-centered service.

Editor & Founder

Fashion & Lifestyle Blog, L.A. in the Bay
San Jose, California
09.2011 - 07.2013
  • Founded and led a fashion and lifestyle digital publication (hosted through Blogspot), growing readership to 60K+ monthly page views through original content and strategic audience development
  • Developed and executed content strategy across fashion, lifestyle, and editorial storytelling, establishing a distinct brand voice and visual identity
  • Secured and managed brand partnerships with leading fashion and lifestyle companies, enhancing publication visibility and credibility
  • Invited to and attended major industry events including New York Fashion Week, IFB Conference, and Lucky Magazine FABB Conferences (NYC & Los Angeles)
  • Contributed as a fashion writer for Made By Girl, expanding reach through collaboration with established digital platforms
  • Earned press features across prominent media outlets including LA Weekly, Refinery29, The Everygirl, The Glitter Guide, and Lucky Magazine

Education

Bachelor of Science - Health Science & Administration

San Jose State University
San Jose, CA
05-2014

Graduate Studies - Public Administration

San Jose State University
San Jose, CA

Skills

  • Visionary Leadership & Business Development
  • Creative Direction & Brand Development
  • Product Design & Packaging
  • Business Strategy, Operations & Scaling
  • Event Strategy & Experiential Execution
  • Vendor & International Partnerships
  • Digital Marketing & Social Growth Strategy
  • Client Experience & Project Leadership
  • Production, Quality Control & Logistics Management
  • Strategic B2B & Influencer Partnerships

Technical Skills

  • Product & Package Design (CPG + Home Furnishings)
  • SaaS Proficiency (Shopify, FloDesk, Squarespace, Pipedrive CRM, Monday, Trello, Any.Do, ClickUp, Slack, Loom, Gusto, DocuSign, Canva, Square, Stripe, Later, Metricool, Box, Dropbox, Legal Zoom, Quickbooks, Kajabi, Microsoft Excel, Adobe Creative Cloud, Hotel Managment System, Delphi Hospitality CRM)
  • Social Media & Platforms: Instagram, TikTok, Pinterest, Threads, Substack, Meta Business Suite, Platform Analytics
  • Google Workspace (Docs, Sheets, Slides, Drive, Gmail)

Timeline

Founder & CEO and Principal Designer

DLCo Interiors LLC
03.2022 - Current

Director of Operations

The Pitch Club
01.2021 - 12.2021

Group Sales & Events and Catering Manager

Villa Royale Hotel
10.2018 - 02.2021

Campaign Director, Light The Night

The Leukemia & Lymphoma Society
10.2016 - 04.2017

Senior Manager, Light The Night

The Leukemia & Lymphoma Society
02.2016 - 10.2016

Campaign Manager, Light The Night

The Leukemia & Lymphoma Society
07.2014 - 01.2016

Editor & Founder

Fashion & Lifestyle Blog, L.A. in the Bay
09.2011 - 07.2013

Patient Access Representative

Santa Clara Valley Medical Center Hospital & Clinics
07.2011 - 06.2014

Bachelor of Science - Health Science & Administration

San Jose State University

Graduate Studies - Public Administration

San Jose State University
Lauren Wickman