LAURENCE ANNE MITTELBRONN
Summary
Dynamic global executive with 25+ years of international experience in Global Supply Chain & Procurement, Business Development, Industry Affairs, and Operations within the Foodservice, Restaurant and Hospitality Industry. Advisor to food businesses around the world, leveraging global network to connect companies with strategic partnership opportunities, delivering sustainable growth and profitability. Consistently exceeds target goals through negotiating (including via extensive RFP process) and contracting at multiple categories level, as well as building relationships and influencing internal and external partners, strategic planning, and navigating organizational processes with high efficiency. Specialized industry expertise in North America, Europe, and UK; multilingual in English, French.
Overview
32
32
years of professional experience
Work History
Head of Direct Procurement
REEF Technology REEF Kitchens
03.2022 - 12.2022
- Key responsibilities for all Food & Beverage activities in North America:
- Assess REEF practices and redefine direct procurement strategy
- Elevate and/or establish relationships with key distributors on behalf of REEF to ensure supply across brands and geographic areas
- Capture short-term impact opportunities
- Initiate category management capability for key spend categories (internal and/or leveraging external parties)
- Negotiate new GPO partnership agreement for additional revenues and 1 dedicated resource expert.
Board Member
GLEAM Network
01.2020 - Current
- Global Leadership Enhancement & Mentorship Network
- GLEAM Network is a non-profit, volunteer-based organization whose mission is to provide mentorship and leadership development to the underserved community in the restaurant and foodservice industry
- We believe that everyone willing to learn and grow deserves the opportunity to further their leadership journey with support from others.
Senior Director
National Restaurant Association, NRA
11.2017 - 02.2022
- Development & Industry Affairs
- Developed growth strategy for the Association's newly reconstituted Membership Engagement Team focused on building high-trust relationships with subject matter experts, communities, and connections to Government Affairs efforts
- Lead Supply Chain Expert Exchange, establishing best practices and sharing with restaurant operators and suppliers; championed annual conferences achieving first time sell out for Spring and Fall 2019 events
- Drive growth of supply chain social platform and newsletter building to 12K members, while supporting transition to virtual networking events and webinars for key functional groups including Finance, Tax & Internal Audit
- Managed sponsorship outreach generating $800K+ revenue annually
- Oversight of Fast Casual Industry Council and Pizza Industry Council, bringing together C-suite and senior executives to discuss common concerns and be primary advocates for their segment at the Association
- Lead Operations for various functional communities and senior level executives at national restaurant brands focused on addressing business and regulatory challenges.
Founder & Managing Partner
Procurly, LLC
09.2014 - 10.2017
- Company focused on strategic procurement solutions, international expansion, global brand marketing & development
- Current Assignments: emphasis on advisory roles, strategic partnerships, innovative project management in the food and beverage industry
- Lead Advisor for Ukrainian Food Manufacturers Alliance (UFMA) & USAID Competitive Economy Program in Ukraine (CEP), Entrepreneurship and Export Promotion Office (EEPO):
- Guide small/medium-sized Ukrainian food producers in overcoming war crises, in expanding sales into the US retail market
- Led a comprehensive 1-week mission in Ukraine, including workshops, pitches, site visits, one-on-one company consultations with over 19 companies, and meetings with Lviv region economic authorities
- Utilize extensive network at key industry events to connect with potential importers, distributors, and retailers, enhancing market access
- Spearheaded the 'Taste of Ukraine Day' event in Chicago, showcasing a wide range of Ukrainian products to potential importers and retailers, in presence of a delegation of Manufacturers
- Highlight: enabled Ukrainian woman-owned businesses to connect with global markets through WEConnect International.
Strategic Lead Advisor
01.2014 - 01.2017
- NINA Labs – “bringing the next chapter of the drinking experience!”
- Collaborating on a digital platform transforming the spirits experience, connecting premium spirits enthusiasts, top brands, and businesses
- Involve in various aspects of business development and expansion in the US, including forging partnerships with iconic venues, hotel groups, cruise-lines and international spirit brands
- Focusing on innovative solutions for spirit tasting, particularly in travel retail, and expanding global presence, especially in Europe
- Market expansion strategies and networking initiatives in the food and beverage sector
- Developed a comprehensive US market expansion plan for a European premium beverage company, securing contracts with 2 national distributors
- Created and started executing a strategic plan for a France-based frozen bakery and meals company, to establish a new Foodservice division in the US -Company was purchased in 2017 by major global distributor
- Launched a successful all-industry networking concept in Dallas, TX, achieving significant membership (over 1600) and corporate sponsorship (30+) within first three months.
Head of Supply Chain
Accor North America
09.2012 - 09.2014
- Transferred to lead North American procurement strategy and execution of 40+ key strategic alliances
- Generated 25 new agreements across 180 preferred suppliers totaling $85MM in procured goods
- Relaunched Housekeeping products with feedback from staff resulting in improved product portfolio that was more user friendly, enabling faster room clean time with less product, thereby decreasing monthly costs
- Renegotiated the NA hospitality supplies agreement with Avendra resulting in significant savings
- Negotiated food and beverage vendor contracts to reduce food expense by ~3-5% across portfolio of hotels.
Global
Accor Hotels
04.2010 - 09.2012
- Responsible for portfolio management of 3,500 hotels in 92 countries including Sofitel, Pullman, and Novotel brands
- Defined strategy to create synergies for F&B procurement across 8 brands, 5 regions and 23 local teams
- Improved the overall procurement portfolio of global contracts, including 25+ preferred suppliers with net revenue of $1MM+ by setting high standards for quality while reducing costs and improving speed to market by 50%
- Developed and supervised an international buyers network of 30+ providing valuable competitive information and insights which informed decision making for local purchasing agreements
- Developed and launched the first international spirit agreement with Diageo as well as International Champagne programs resulting in brand visibility and 10% decrease in purchase price.
Head of Global Supply Chain
Food & Beverage, Sodexo
01.2008 - 04.2010
- Responsible for managing global partnerships with +50 suppliers, net revenue +$15MM, and operating in +80 countries
- Managed commercial relationships between global marketing and local supply chain ensuring compliance with business policies
- Created benchmarks for supply chain management effectiveness incorporating global raw material and regional trends
- Proposed and leveraged innovation, sustainability, and growth from global partners, such as Coca-Cola, PepsiCo, Unilever, and Nestle Food service.
Director of Food
Sodexo France
01.2006 - 01.2008
- Responsible for driving connectivity and synergies between marketing, menu management, product development and procurement, leading 30-member team
- Developed and implemented centralized and automated platform linking menu items to ordering systems
- Developed new quarterly menu offerings for various sectors including corporate, education, and healthcare.
Purchasing Manager
French Association of Frozen Products
01.2004 - 01.2006
Consultant
L'Esprit du Luxe
01.2002 - 01.2003
Business Development & Marketing Manager
Caviar House Ltd
01.1999 - 01.2002
Sales & Marketing Manager
W.G White Ltd
01.1997 - 01.1999
Food Buyer
Harrods Ltd
01.1995 - 01.1997
Sales Representative
Princesse d'Isenbourg & Cie
01.1992 - 01.1995
Education
DESS -
CAAE | IAE School of Management
Master of Economics and Finance -
University of Nancy
Skills
- Global Supply Chain Procurement Strategic negotiation and contracting Business Development Food & Beverage Planning Operations and Distribution Innovation Process Optimization Industry Affair and Relations Trade Associations
- Business Consulting
- Organizational Leadership
Accomplishments
- 2017 to Current
- Advisor, Go COPIA
- Food recovery powered by technology - Copia offers a best-in-class, professional pickup service that ensures your food is safely delivered to a nonprofit recipient2020 to Current
- Business Advisor, TrekSecure
- Safer Travel through Intelligent Automation2016 to Current
- Mentor, TERRA Food & Ag Accelerator 2012 to Current
- Board Member, Captain Marcel – Paris, France
- Unique concept connecting employees and digital experiences during mealtimes
Languages
French
Native or Bilingual
English
Native or Bilingual
Board Member - Volunteering
Xxxxx
Timeline
Head of Direct Procurement
REEF Technology REEF Kitchens
03.2022 - 12.2022
Board Member
GLEAM Network
01.2020 - Current
Senior Director
National Restaurant Association, NRA
11.2017 - 02.2022
Founder & Managing Partner
Procurly, LLC
09.2014 - 10.2017
Strategic Lead Advisor
01.2014 - 01.2017
Head of Supply Chain
Accor North America
09.2012 - 09.2014
Global
Accor Hotels
04.2010 - 09.2012
Head of Global Supply Chain
Food & Beverage, Sodexo
01.2008 - 04.2010
Director of Food
Sodexo France
01.2006 - 01.2008
Purchasing Manager
French Association of Frozen Products
01.2004 - 01.2006
Consultant
L'Esprit du Luxe
01.2002 - 01.2003
Business Development & Marketing Manager
Caviar House Ltd
01.1999 - 01.2002
Sales & Marketing Manager
W.G White Ltd
01.1997 - 01.1999
Food Buyer
Harrods Ltd
01.1995 - 01.1997
Sales Representative
Princesse d'Isenbourg & Cie
01.1992 - 01.1995
DESS -
CAAE | IAE School of Management
Master of Economics and Finance -
University of Nancy
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