LAUREN E. GENOVESI
EWING,NJ
Summary
Creative Media Strategist with a positive attitude and a great background in cultivating positive online presences. Expert in managing relationships with clients and translating marketing and social media needs into results-driven strategies. Excited to leverage background to take next career step in rewarding senior associate-level role.
Overview
6
6
years of professional experience
Work History
Digital Marketing Producer
Xerox
12.2021 - Current
- Modernized web pages as part of comprehensive strategies to enhance customer engagement.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Developed and implemented Contentful and Wordpress sites, themes and plugins.
- Recommended and implemented changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Display Associate
IProspect
01.2021 - 12.2021
- Maximized productivity by keeping detailed records of daily budget and campaign performance and identifying and rectifying areas for improvement.
- Measured and report performance of all digital display marketing campaigns, and assessed against ROI and KPIs using platforms such as Google Ads Manager and Tableau.
- Masterminded highly successful digital strategies for various platforms such as DV360, Campaign Manager 360, Facebook, and Snapchat to attract customer engagement.
- Developed and implemented strategies to increase customer satisfaction and engagement
Assistant Strategist for Google Hardware
PHD Worldwide
07.2019 - 01.2021
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Offered data-driven recommendations aligned with overall company strategies and prioritized process improvement initiatives
- Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy
- Maintained regular contact with clients and identified opportunities to deliver added value to client relationships
Marketing Associate
Johnson And Johnson
07.2018 - 07.2019
- Prepared newsletter and presentations to highlight monthly events
- Presented to global Consumer Experience team about monthly presentations
- Designed and presented social media campaign ideas
- Stayed up-to-date with latest marketing concepts and techniques
Education
B. A - Communication Studies
University of Rhode Island
Kingston, RI05.2019
Skills
- Proficient in Microsoft Office Suite
- Online and mobile consumer marketing tools
- Digital marketing knowledge
- Public speaking
- Social media marketing
- Project management
- Advertising
- Marketing strategy
- Marketing programs
- Multi-channel marketing
- Digital art knowledge
Timeline
Digital Marketing Producer
Xerox
12.2021 - Current
Display Associate
IProspect
01.2021 - 12.2021
Assistant Strategist for Google Hardware
PHD Worldwide
07.2019 - 01.2021
Marketing Associate
Johnson And Johnson
07.2018 - 07.2019
B. A - Communication Studies
University of Rhode Island