Summary
Overview
Work History
Education
Skills
Timeline
Generic

LAUREN E. GENOVESI

EWING,NJ

Summary

Creative Media Strategist with a positive attitude and a great background in cultivating positive online presences. Expert in managing relationships with clients and translating marketing and social media needs into results-driven strategies. Excited to leverage background to take next career step in rewarding senior associate-level role.

Overview

6
6
years of professional experience

Work History

Digital Marketing Producer

Xerox
12.2021 - Current
  • Modernized web pages as part of comprehensive strategies to enhance customer engagement.
  • Collaborated with internal departments to build digital experiences and achieve marketing goals.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Developed and implemented Contentful and Wordpress sites, themes and plugins.
  • Recommended and implemented changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.

Display Associate

IProspect
01.2021 - 12.2021
  • Maximized productivity by keeping detailed records of daily budget and campaign performance and identifying and rectifying areas for improvement.
  • Measured and report performance of all digital display marketing campaigns, and assessed against ROI and KPIs using platforms such as Google Ads Manager and Tableau.
  • Masterminded highly successful digital strategies for various platforms such as DV360, Campaign Manager 360, Facebook, and Snapchat to attract customer engagement.
  • Developed and implemented strategies to increase customer satisfaction and engagement

Assistant Strategist for Google Hardware

PHD Worldwide
07.2019 - 01.2021
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
  • Offered data-driven recommendations aligned with overall company strategies and prioritized process improvement initiatives
  • Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy
  • Maintained regular contact with clients and identified opportunities to deliver added value to client relationships

Marketing Associate

Johnson And Johnson
07.2018 - 07.2019
  • Prepared newsletter and presentations to highlight monthly events
  • Presented to global Consumer Experience team about monthly presentations
  • Designed and presented social media campaign ideas
  • Stayed up-to-date with latest marketing concepts and techniques

Education

B. A - Communication Studies

University of Rhode Island
Kingston, RI
05.2019

Skills

  • Proficient in Microsoft Office Suite
  • Online and mobile consumer marketing tools
  • Digital marketing knowledge
  • Public speaking
  • Social media marketing
  • Project management
  • Advertising
  • Marketing strategy
  • Marketing programs
  • Multi-channel marketing
  • Digital art knowledge

Timeline

Digital Marketing Producer

Xerox
12.2021 - Current

Display Associate

IProspect
01.2021 - 12.2021

Assistant Strategist for Google Hardware

PHD Worldwide
07.2019 - 01.2021

Marketing Associate

Johnson And Johnson
07.2018 - 07.2019

B. A - Communication Studies

University of Rhode Island
LAUREN E. GENOVESI