Summary
Overview
Work History
Education
Skills
Activities
References
Timeline
43
Lauren Rose

Lauren Rose

Content Director/ Franchise Builder
Santa Monica,CA

Summary

Brand Creator / Franchise Management / Creative Producer / Development & Production Executive / Live Operations / Brand Marketing / Content Direction & Supervision for Video Games, TV Series, Movies, Animation, & Interactive Entertainment

Dynamic creative leader with extensive experience at Ubisoft, driving strategic content development and monetization strategies for AAA titles. Expert in visual storytelling and project management, I successfully enhanced player engagement and revenue generation, while mentoring cross-functional teams to achieve high-quality outcomes. Proven ability to optimize processes and foster collaboration across global studios.

  • 25 years of entertainment experience. One of the creators of Monster High and Ever After High. Involved in the early development of the Barbie movie.
  • Executive in Charge of Creative and Production of TV Series, distributed globally by Netflix, Nickelodeon, Hulu, Cartoon Network, Amazon Prime, and YouTube.
  • Creative Supervision/Producer of 37 features (broadcast, SVOD, AVOD, and direct-to-DVD) animated features that have grossed over $200 million, 6 TV series, and 10 video games.
  • Creator and producer of 1,000+ live-action and animated digital short-form (both series and stand-alone) videos that have exceeded 8 billion views on YouTube and YouTube Kids for the various Mattel and Ubisoft YouTube branded channels.

Overview

20
20
years of professional experience

Work History

Editorial Line Designer

UBISOFT
11.2024 - Current
  • Provide strategic guidance and design leadership for AAA titles, including Rainbow Six Siege and XDefiant, and development guidance for multiple genres (AAA FPS for the Chinese market, AAA branded tactical turn-based strategy game, AAA branded tactical top-down shooter, AAA cozy social sim, and AAA branded GaaS multiplayer brawler).
  • Serve as a liaison for Game Design with Production, ensuring editorial quality throughout the greenlight to production processes.
  • Advise VPs and development teams on defining winning conditions and enhancing core gameplay systems.
  • Conduct comprehensive analyses of game design, art direction, UX/UI, accessibility, storytelling, and sound design.
  • Mentor design teams while promoting best practices and identifying project strengths and weaknesses.
  • Perform competitive analysis and benchmarking to inform development strategies across various genres.
  • Guide global studio production teams in achieving high-quality outcomes for multiple AAA projects.
  • Facilitate playtesting sessions to strengthen gameplay systems through feedback and analysis.

Content Director

UBISOFT
07.2024 - 11.2024
  • Led creative production and operations for in-game monetized cosmetics and marketing assets for XDefiant.
  • Oversaw the production and operations for three core teams: Monetization & Cosmetic Art, Marketing Creative, and Player Experience.
  • Streamlined critical pipelines for Art, Monetization Cosmetics, and Marketing Assets during live service transition.
  • Collaborated with game leads to adapt development pipelines for live service operational requirements.
  • Developed a proposal outlining resource optimization strategies and pipeline process enhancements.
  • Partnered with Data and Analytics teams to integrate insights into improvement proposals.
  • Ensured continuous delivery of seasonal content aligned with live service needs.

Director, Live Operations & Content (interim Executive Producer)

UBISOFT
San Francisco, USA
05.2022 - 08.2024
  • Lead and mentor a high-performing team of 65+ members across global studios (San Francisco, Osaka, Sydney, and Kyiv), fostering a collaborative and results-oriented environment.
  • Conduct daily team update meetings to ensure effective communication, progress tracking, and timely resolution of roadblocks.
  • Manage a team of producers responsible for the full lifecycle of cosmetic asset creation, from concept to implementation.
  • Spearheaded the creative vision and production strategy for in-game cosmetic content, marketing assets, and player experience analytics.
  • Defined and executed a comprehensive monetization strategy encompassing the game store, marketing campaigns, battle pass, and in-game progression systems.
  • Developed a strategic roadmap for content delivery, ensuring a consistent flow of compelling items to maximize player engagement, and revenue generation.
  • Oversee vendor operations, ensuring seamless collaboration and high-quality delivery of outsourced assets.
  • Identified critical gaps in the existing content creation process, and implemented strategic solutions to enhance efficiency and output.
  • Successfully advocated for team expansion and resource allocation to increase the volume and quality of in-game assets.
  • Streamlined production pipelines and workflows to optimize content creation and delivery.
  • Collaborated effectively with cross-functional teams, including game development, marketing, and leadership, to ensure alignment on content strategy and overall game goals.
  • Led the development and execution of the content strategy for Rocksmith+, encompassing in-game lessons, featured content, trailers, and social media assets.
  • Oversaw the production of hundreds of video lessons for guitar, bass, and piano, along with new educational and entertainment series.
  • Managed internal and external video production teams, including vendors, freelance talent, post-production, and localization.
  • Drove the long-term music planning and strategy in collaboration with the Music Content Director.
  • Creative Director for the new animated logo, theme song, and in-game voiceover for Rocksmith+.
  • Leveraged a strong network of industry contacts to secure competitive bids from vendors, optimizing resource allocation and budget efficiency.

Content Creative Director

UBISOFT
San Francisco, USA
05.2022 - 08.2024
  • Led the development and execution of the content strategy for Rocksmith+, encompassing in-game lessons, featured content, trailers, and social media assets.
  • Oversaw the production of hundreds of video lessons for guitar, bass, and piano, along with new educational and entertainment series.
  • Managed internal and external video production teams, including vendors, freelance talent, post-production, and localization.
  • Drove the long-term music planning and strategy in collaboration with the Music Content Director.
  • Served as Creative Director for the new animated logo, theme song, and in-game voiceover for Rocksmith+.
  • Leveraged a strong network of industry contacts to secure competitive bids from vendors, optimizing resource allocation and budget efficiency.

Sr. Manager, Content Creative

MATTEL, INC. - MATTEL TELEVISION
El Segundo, USA
09.2009 - 05.2022
  • Manage multiple projects at once from creative development (design and story) to international delivery for multi-billion-dollar global toy franchises.
  • Developed evergreen and new franchise/IP driven animated and live action series and features Focus on strategic integration of toy in content.
  • Led the development of properties from concept pitch to series, ensuring that projects stay on schedule, creatively standout in a crowded market.
  • Established relationships with artists, potential creators, and a team. Solicited and fielded pitches and managed upward.
  • Partnered with Research to focus test and gather data post airdate on franchise properties.
  • Produced over 800+ videos/1300+min a year of branded content across multiple genres and brands for diverse platforms, including linear TV, OTT services, SVOD, AVOD, Direct-to-DVD, social media, etc.
  • Focused primarily on talent-centered, product based live action, animated, and stop motion animation videos.
  • Increased subscribers, impressions, and engagement by 25-40% across Mattel branded channels in one year.
  • Based video creative and strategy on brand DNA, tentpoles, trends, and analytics.

Creative Executive, Sales & Distribution Consultant

IM GLOBAL
Los Angeles, USA
08.2008 - 09.2009
  • Reported directly to the CEO and President of Television. Aided in acquiring Films, TV series, TV movies or Direct-to-DVD projects for domestic and international distribution.
  • Developed and generated projects from existing IP or projects currently in development with potential domestic and international sales.
  • Wrote and created project treatments, pitch materials, series bibles, promotional reels and project materials.
  • Led meetings to establish relationships between IM Global and associates from networks, studios, production companies, or agencies.
  • Assisted with office operations, sales, screenings, and setup for film festivals.

Creative Executive

INTERMEDIA FILMS
Beverly Hills, USA
06.2007 - 10.2008
  • Supported building the North American and International television division for the Munich-based motion picture company; reported directly to the President of Television.
  • Developed series and mini-series based off pitches or sourcing from the extensive film library and archives, projects involving life rights.
  • Pitched projects to various networks and distributors.
  • Adapted and developed projects from novels, graphic novels, a sketch comedy series, high concept dramas, reality, and feature films.
  • Managed the development of series and multi-part miniseries and TV movies.
  • Led development, scripted and alternative series.
  • Adapted stories from source material, secured rights, packaged with directors and writers.
  • Created cast, writer, and director lists for television and feature projects.
  • Wrote script coverage and critiques.
  • Evaluated material, and reviewed scripts for television and features; conducted pitch and development meetings with writers and directors.

Executive Assistant

CREATIVE ARTISTS AGENCY
Los Angeles, USA
09.2005 - 06.2007
  • Assisted in managing 90+ clients (directors, writers, actors, sports, and branding).
  • Pitched and evaluated material to high profile clients and script coverage.
  • Managed client material submissions, rolling calls, scheduling, accounts receivable and payable, coordinated scheduling and travel, project tracking, and maintained clients network project/directors' grid.

Education

Bachelor of Arts - Film & Television Production; Minor in Art

Chapman University - Dodge College of Film And Media Arts
Orange, CA
05-2005

Skills

  • Global franchise management
  • Creative direction & strategy
  • Brand strategy
  • Visual storytelling
  • Branding
  • Marketing
  • Digital strategy
  • Communication
  • Networking
  • Public relations
  • World & character design
  • Pitch Materials
  • Sales & Acquisitions
  • Distribution
  • Direction
  • Casting
  • Voice Over direction
  • Animation
  • MoCap direction
  • Music supervision
  • Integrated Marketing
  • Project leadership
  • Team leadership
  • Art direction
  • Storytelling
  • Characters
  • World-building
  • Research
  • Data analysis
  • Analytics
  • Negotiation
  • Project management
  • Cross-functional collaboration
  • Competitive analysis
  • Mentoring others
  • Process optimization
  • Monetization strategy
  • Communication skills

Activities

  • Producers Guild of America, Member
  • YouTube Certified
  • Women in Film, Member
  • Women in Animation, Member
  • ASIFA, Member
  • Chapman Dodge College of Film and Media Arts Alumni Board, Board Member
  • Centinela Valley Unified - MCA Academy, Advisor
  • Delta Gamma Alumni Association, Member

References

References available upon request.

Timeline

Editorial Line Designer

UBISOFT
11.2024 - Current

Content Director

UBISOFT
07.2024 - 11.2024

Director, Live Operations & Content (interim Executive Producer)

UBISOFT
05.2022 - 08.2024

Content Creative Director

UBISOFT
05.2022 - 08.2024

Sr. Manager, Content Creative

MATTEL, INC. - MATTEL TELEVISION
09.2009 - 05.2022

Creative Executive, Sales & Distribution Consultant

IM GLOBAL
08.2008 - 09.2009

Creative Executive

INTERMEDIA FILMS
06.2007 - 10.2008

Executive Assistant

CREATIVE ARTISTS AGENCY
09.2005 - 06.2007

Bachelor of Arts - Film & Television Production; Minor in Art

Chapman University - Dodge College of Film And Media Arts

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