Lauren Rose

• Provide strategic guidance and design leadership as a liaison between HQ Editorial and Production, ensuring editorial quality throughout the development to live production processes for Rainbow Six Siege and XDefiant, as well as for games in development that span multiple genres (Chinese branded AAA FPS, AAA branded tactical turn-based strategy, AAA branded tactical top-down shooter, AAA cozy social sim sandbox, and AAA branded GaaS multiplayer brawler).
  • Advise VPs and development teams on best practices, defining winning conditions to enhance core gameplay mechanics.
  • Conduct comprehensive analyses of game design, content, art direction, narrative, cinematics, character and environment art direction, UX/UI, accessibility, story, marketing, and sound design.
  • Guide global studio production teams in best practices and strategy to identify project strengths and weaknesses and guide them through the HQ stage gate process.
  • Perform competitive analysis and benchmarking to inform development strategies across various game genres.
  • Develop game design best practices and define winning conditions aligned with brand identity, creative direction, and player needs.
  • Facilitate playtesting sessions to gather data to strengthen gameplay mechanics through feedback and evaluate them against project winning conditions.
  • Collaborate with cross-functional teams to create a cohesive GTM and live marketing strategy.
  • Present design ideas and concepts to stakeholders for feedback and approval. Consult on game pitches and advise on viability and road to greenlight process.
  • Manage multiple projects simultaneously while adhering to tight deadlines and maintaining quality.
  • Research and analyze key industry trends across digital media, technology, and entertainment to help implement innovative and best practices for Ubisoft games.
  • Work with the development team to ensure a smooth transition from concept to production-ready assets.

Led creative content strategy and art direction production, oversaw art production pipelines and operations for in-game art, monetized cosmetics, and branded marketing assets for XDefiant.
• Oversaw the production, art direction management, and operations for three core teams: Monetization & Cosmetic Art, Marketing Creative, and Player Experience.
• Led hands-on production for all branded marketing assets and collaborated on the Go-to-Market (GTM) and live marketing strategy, ensuring final integration in engine to meet in-game integration and marketing schedules.
• Streamlined critical pipelines for art, monetized cosmetics, and branded marketing assets during live service transition and future seasons and key tentpoles campaigns.
• Partnered with game leads to adapt art and marketing development pipelines for live service operational requirements, managing asset dependencies and ensuring cross-department readiness (VFX, Audio, Rigs).
• Developed a proposal outlining resource optimization strategies, creative improvements, and pipeline process enhancements.
• Worked with vendors on negotiated rates to increase asset production and quality.
• Partnered with Data and Analytics teams to integrate insights into improvement proposals, and advised on team operations, planning, and organization.
• Ensured timely delivery of seasonal content, aligned with live service needs.
• Managed and mentored junior producers and creative talent, providing guidance on best practices for project tracking and management.

• Defined and executed the live content and operations strategy for Ubisoft's Rocksmith+, a premium music education subscription service, maximizing player engagement and KPIs across platforms.
  • Led the successful launch of Rocksmith+ on PC, mobile, and Xbox, including the piano expansion.
  • Managed the San Francisco production and content producers (9 direct reports who managed multiple disciplines - Production, UI/UX, Content, Live Ops, Mobile, Localization, Audio, Design,
  Engineering, QA, and Data)
  • Served as the primary production liaison for co-development partners (Ubisoft Osaka), HQ, and cross-functional teams (Marketing, Publishing, Community, Mobile), and executive
  leadership to ensure strategic alignment and communication.
  • Directed content strategy and creative direction for in-game and branded assets, including in-game lessons, featured content, and social and marketing materials, managed internal and external production, and vendors.
  • Managed department budgets, team meetings, and staffing
  • Led long-term music licensing strategy and live service planning and worked closely with legal on terms and contracts to fulfill the content strategy roadmap in collaboration with executive leadership.
  • Fostered a positive team culture focused on accountability, inclusion, and continuous improvement.

Drove brand growth through IP-centered content creation for multi-billion-dollar global entertainment franchises. Key Franchises Included: Barbie, Hot Wheels, Monster High, Polly Pocket, Thomas & Friends, American Girl, WWE, Fisher-Price, and other Mattel IPs.
• Directed content strategy and execution for global toy franchises. Managed projects from creative development to international delivery for various genres across platforms and transmedia storytelling.
• Developed and launched animated and live-action series, strategically integrating toys within the content.
• Led creative development and production from concept pitch to series/film/shortform, ensuring timely delivery to stand out in a crowded market.
• Served as the central creative lead for both narrative and visual direction, managing multiple external creative agencies and production studios from pitch to international delivery on franchised content.
• Functioned as the VFX Supervisor-equivalent, leading on-set readiness for live-action/mocap shoots (continuity, props, blocking) and translating creative intent into post-capture methodology.
• Owned the cinematic pipeline and schedule from story breakdown to final delivery, maintaining shot inventories and upholding continuity and quality throughout the process
• Cultivated relationships with artists, creators, studios, and agencies, managed incoming pitches and reporting processes.
• Annually produced over 1000 original videos for social media and shortform content across multiple platforms, boosting engagement by 25-50% across Mattel social channels.
• Drove content strategy based on brand DNA, trends, and analytics for various video formats to successfully highlight products and expand the brands.
• Collaborated with Research and Analytics to conduct focus testing and analyze post-airdate performance data.
• Led cross-functional teams to align and develop strategic initiatives to expand and drive the franchises forward. Facilitated meetings, workshops/brainstorms, and writers’ rooms to ensure creative alignment and communication.
• Implemented process improvements to enhance operational efficiency and reduce costs.
• Collaborated with stakeholders to align business objectives and resource allocation.
• Mentored junior producers and managers to improve their leadership skills, including through the Women of Mattel program.
• Managed budgeting and processes, ensuring alignment with organizational goals and priorities.

• Reported directly to the CEO and President of Television. Aided in acquiring Films, TV series, TV movies or Direct-to-DVD projects for domestic and international distribution.
• Developed and generated projects from existing IP or projects currently in development with potential domestic and international sales.
• Wrote and created project treatments, pitch materials, series bibles, promotional reels and project materials.
• Led meetings to establish relationships between IM Global and associates from networks, studios, production companies, or agencies.
• Assisted with office operations, sales, screenings, and setup for film festivals.

• Supported building the North American and International television division for the Munich-based motion picture company; reported directly to the President of Television.
• Developed series and mini-series based off pitches or sourcing from the extensive film library and archives, projects involving life rights.
• Pitched projects to various networks and distributors.
• Adapted and developed projects from novels, graphic novels, a sketch comedy series, high concept dramas, reality, and feature films.
• Managed the development of series and multi-part miniseries and TV movies.
• Led development, scripted and alternative series.
• Adapted stories from source material, secured rights, packaged with directors and writers.
• Created cast, writer, and director lists for television and feature projects.
• Wrote script coverage and critiques.
• Evaluated material, and reviewed scripts for television and features; conducted pitch and development meetings with writers and directors.

• Assisted in managing 90+ clients (directors, writers, actors, sports, and branding).
• Pitched and evaluated material to high profile clients and script coverage.
• Managed client material submissions, rolling calls, scheduling, accounts receivable and payable, coordinated scheduling and travel, project tracking, and maintained clients network project/directors' grid.