Lauren Fabian
Manor
Summary
Dynamic marketing strategist with 5+ years of experience driving brand visibility, customer acquisition, and business growth. Owner of Fabian Marketing Co., leading digital marketing, website design, content creation, and brand strategy for clients across hospitality, food & beverage, lifestyle, wellness, and creative services. Expert in digital marketing and SEO, achieving up to 80% traffic growth, and skilled in social media management, analytics, and targeted advertising to generate leads. Service-industry background strengthens client-facing skills and consultative problem-solving. Known for combining creative vision, analytical insight, and hands-on execution to deliver measurable results.
Overview
9
9
years of professional experience
Work History
Owner & Marketing Strategist
Fabian Marketing Co.
Rutland
01.2021 - Current
- Led digital marketing and brand strategy for 5+ clients across hospitality, food & beverage, lifestyle, wellness, and creative service industries.
- Designed and launched consumer-friendly websites optimized for UX and SEO, increasing client website traffic by 25–80% and generating measurable inquiries.
- Managed content production and social media campaigns, driving reach and engagement growth of 30–150%.
- Executed targeted social media advertising campaigns for a nonprofit client, successfully filling their program and generating qualified leads.
- Used Google Analytics, Meta Business Suite, Mailchimp, and Squarespace/WordPress to track KPIs and optimize campaigns.
- Consulted on brand identity and marketing strategy, helping clients increase visibility, acquire 50–200+ new customers, and boost sales.
Freelance Digital Marketing Consultant
Remote
01.2019 - Current
- Built and optimized websites for small businesses, improving UX, SEO, and brand consistency.
- Created website copy and blog content to strengthen each brand voice and search visibility.
- Maintained client relationships and provided consultative support, translating prospects into qualified leads and repeat business.
- Delivered projects via Fiverr, Upwork, and word-of-mouth referrals while managing a full-time weekend restaurant role.
Marketing Coordinator
Same Sun of Vermont
Rutland
01.2017 - 01.2019
- Updated the website and blog using keyword research and SEO best practices, contributing to a measurable increase in organic traffic.
- Planned and promoted off-site solar events that generated new customer leads and boosted community outreach.
- Managed all social media channels, developing strategies that increased following and reach by 200%.
- Created and managed monthly Mailchimp newsletters and promotional email campaigns sent to over 3,000 B2B and B2C contacts, driving measurable customer engagement and inquiries.
- Handled inbound lead forms and responded promptly to inquiries, improving response time, and supporting a smoother sales pipeline.
- Made warm follow-up calls to interested prospects, helping qualify leads and contributing to higher appointment conversions.
- Tracked marketing and social media metrics to guide ongoing campaign direction and align efforts with sales goals.
Education
Bachelor of Science - Media And Communication
Castleton University
05-2019
Skills
Digital Marketing & Strategy
- Digital marketing, campaign planning, brand development, SEO basics
- Website design (Squarespace, Wix, WordPress)
- Content creation: photography, videography, short-form video editing, copywriting, and brand aesthetics
Social Media & Analytics
- Social media management and strategy
- Analytics & reporting, performance tracking (Google Analytics, Meta Business Suite)
Sales & Customer Engagement
- B2C sales, lead generation, customer relationship building, upselling
- High-volume service experience, detail-oriented
Project & Creative Tools
- Canva, Adobe Creative Suite (Lightroom included)
- Mondaycom, Asana
- Google Ads, Facebook Ads Manager, Mailchimp
Languages
Spanish
Limited
Timeline
Owner & Marketing Strategist
Fabian Marketing Co.
01.2021 - Current
Freelance Digital Marketing Consultant
01.2019 - Current
Marketing Coordinator
Same Sun of Vermont
01.2017 - 01.2019
Bachelor of Science - Media And Communication
Castleton University