Lauren M. Kahn

Profitable e-commerce technology company that increased its valuation by 8x during my time there

• Developed multiple cross-channel marketing campaigns from inception through execution to drive brand awareness for prospects and applicants; increased brand awareness by over 2x as measured by branded keyword searches.
• Managed company brand refresh, website redesign and optimization, increasing website engagement by over 50% as measured by average session duration, improving the percentage of quality leads by 10%, and boosting site speed 100%+.
• Led net promoter score survey; over 2 years, increased the number of responses by 200% and response rate by 700%.
• Partnered with Finance and Marketing SVP to manage the $6MM annual marketing budget.
• Sourced, negotiated contracts with, and managed 8+ agency partners and contractors.
• Mentored and advised 5 junior members of the team, including our first Japan marketer, serving as his main contact at HQ.
• Researched, coordinated, and evaluated event sponsorships; doubled number of deals while keeping costs flat YoY.

Plant-based food and beverage company

• Devised go-to-market strategy for a new product launch: synthesized consumer insights, internal knowledge, and competitive research into specific recommendations for CEO.
• Identified key influencers and journalists; coordinated delivery of samples and marketing materials to raise awareness.

America’s National Ballet Company

• Built ticket sales models to inform digital marketing strategy; these models reduced time spent generating reports by 66%.
• Established and gained alignment on a social media calendar to streamline communication across several departments.

Strategy and innovation consulting firm

• Led eight-month open innovation program with the Obama White House and U.S. Department of Education: recruited 643 schools, exceeding our goal by 50%; cultivated relationships with 21 sponsors, increasing the prize purse by 188%.

Fellowship program for recent college graduates

• Prepared CEO for external engagements, including creating customized presentations for 20+ donor events.
• Advised and aided VFA Selection and Development teams, evaluating over 100 applicants through written and video applications and interviews, processing over $1MM in donations, and maintaining Salesforce CRM database.

Division that manages cash needs for multinational corporations, financial institutions, and public organization

• Analyzed data on 900+ proposals to make strategic recommendations for $600MM technology budget.
• Coordinated internal marketing campaign that educated 800+ salespeople from around the world about new products.