LAURENNE MILLS

Awards Recipient:

• Online Sales Team of the Year - 2021
• Employee of the Year - 2020
• SoCal Honors Online Sales Counselor of the Year - 2020
• MAME Online Sales Teams of the Year - 20200
• First hire and key driver of Inside Sales department's growth and success
• Trained Inside Sales team across current and new markets, remotely and onsite
• Interviewed and onboarded new Inside Sales Counselors
• Created & implemented national text campaigns to drive business & promote homes
• Procuring cause of over 300+ sales
• Built & maintained rapport with large book of business (5,000+ leads annually)
• Contacted all leads within 24 hours of inquiry, delivering exceptional customer service and updating CRM
• Served as a company Brand Ambassador; hosting Instagram Live events to connect with clients
• Partnered with consultants to improve the company's Salesforce.com user experience (including migration from Salesforce Classic to Lightning)
• Lead one on one Zoom meetings with inside sales team to track progress & identify opportunities for success
• Prospected and qualified leads
• Dual real estate licensee in California & Arizona
• Consistent track record of exceeding company, departmental and personal sales goals
• Launched digital business cards to reduce carbon footprint
• Reported directly to Vice President of Sales & Marketing
• Represented and cross-sold homes in: Arizona, California, Florida, New Jersey, New York Metro, and Texas
• Procuring cause of 20%-25% of business's overall sales (exceeding industry standard)

• Represented luxury multi-million dollar homes for DR Horton & Toll Brothers
• Director of first impressions
• Provided marketing collateral, HOA, pricing and community information
• Provided exceptional customer service and demonstrated model homes via tours
• Gathered prospective buyer information for follow up and updated CRM

• Designed and created official company website and social media sites
• Created brand awareness and educated prospective customers
• Assisted in maintaining core brand marketing and messaging
• Performed property searches for prospective clients and investors
• Assisted broker with gathering comparable properties in area
• Assisted broker with researching unoccupied and occupied properties
• Drafted Letters of Intent (LOI) for broker to present to property and business owners
• Built and maintained rapport with prospective and existing clients
• Reviewed rent rolls and NOIs to identify cap rates and key metrics for potential investors
• Showcased properties to clients
• Prospected for clients within a 30 mile radius

• Assisted the Senior Buyer in the work boot department
• Responsible for replenishing and booking new styles in: hats, hat care accessories, footwear, and boot care categories
• Implemented Monday top seller presentations with planner and senior buyer to discuss key drivers and bottom performers
• Attended meetings with vendors for some of the largest Western brands
• Set up for tradeshows & served as a Brand Ambassador for company
• Analyzed open to buy (OTB) and created reports with performance metrics to understand business needs and identify opportunities
• Responsible for completing and recapping departmental markdowns
• Organized, maintained and gathered marketing samples for catalog mailers, video and photo shoots
• Allocated products based on performance
• Used Epicor and Connected Retailer for analysis
• Reconciled pricing and other pertinent discrepancies

• Assisted all "Non-Apparel" categories & sub-categories, including footwear
• Used TradeStone program and Microstratrgy for reporting & data entry purposes
• Prepared purchase orders
• Monitored and maintained samples
• Created visual boards for styles on-order
• Attended industry tradeshows
• Met with vendors from top Surf & Skate brands and private label companies
• Set up new vendors and ensured they were ethical and compliant with the company business standards
• Met with vendors from top Surf & Skate brands and private label companies
• Set up new vendors and ensured they were ethical and compliant with the company business standards
• Participated in financial meetings with buying director and senior planners

• Handled administrative duties for the buying team
• Supported men’s, juniors & unisex accessories – while having exceptional multi-tasking & communication skills
• Sent reports to vendors & buyers, created picture packets for meetings
• Setup vendors & maintained relationships
• Took on assistant buyer duties for unisex and men’s accessories
• Scheduled appointments & meetings
• Requested and returned vendor samples
• Pulled samples for ecom and photoshoots
• Handled RTV's and shortages for orders
• Filed and maintained documents
• Communicated with vendors for extensions and purchase order changes

• Assistant to Arden B's accessories buyer
• Filling out, maintaining, and organizing purchase orders
• Returning and requesting vendor samples
• Preparing jewelry/ accessories visuals
• Attending vendor meetings
• Setting up Market schedules
• Setting up new vendors in data base

• Managing team member of a million dollar fashion boutique
• Partnered with Manager to delegate tasks to the sales team
• Prepared weekly sales reports to corporate
• Visually merchandised store's mannequins and interiors

• Worked at corporate headquarters closely with the retail buying department
• Prepared style reports and weekly recaps
• Sat in during Market and observed the buying process
• Entered information into the database accurately and efficiently