Summary
Overview
Work History
Education
Skills
References
Timeline
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Lauren R. Garcia

Summary

Detail oriented employee seeking a career opportunity where my experience and skills can be utilized to bring value and deepen relationships between the company and their customers.

Overview

7
7
years of professional experience

Work History

Dealer Success Manger

Zerosum
11.2023 - 03.2025
  • Managed 28 accounts with a combined annual spend of over $4.2M, and executed social, display, OTT, SEM, SEO, and Google Shopping advertising campaigns for all accounts.
  • I led the setup of campaigns both internally and externally with clients and third-party vendors, worked with internal teams to ensure proper execution of all campaigns, and provided weekly reporting for each account.
  • Created and presented monthly and quarterly reports that included key performance metrics, both market and campaign insights, and strategic suggestions for upcoming campaigns.

Advertising Account Manager

Amobee
11.2021 - 02.2023
  • Executed 66 digital media campaigns with a combined budget of over $5.5M including display, video, audio, native, and DOOH. Closed $160k of incremental revenue on an existing budget of $30k.
  • Acquired and successfully managed an additional book of business after losing a team member.
  • Led communication between all clients and agencies to create campaign media plans, collect media assets, and send weekly reporting throughout each campaign.
  • Created and presented end-of-campaign reports with performance metrics, insights, and strategic recommendations for future campaigns.

Advertising Account Manager & Ad Ops Associate

Chive Media Group/Atmosphere
10.2020 - 11.2021
  • Executed over 300 digital media campaigns with a combined budget of over $2M, including social media posts, editorial reviews, ad inclusions in online blog posts, and email advertisements.
  • Managed seven National Account Executives' books of business.
  • Analyzed post-campaign results to develop client presentations and determine strategies for future campaign direction.
  • Created efficient processes to (1) effectively manage Basecamp campaigns, (2) adjust the team rate card as the market changed throughout the pandemic, and (3) built a strong relationship between the sales team, the editorial team, and the social team.

Traditional & Digital Media Coordinator

Proof Advertising
08.2019 - 06.2020
  • Developed relationships between 18 agencies and over 300 vendors by coordinating meetings, and collecting and reviewing proposals for client suitability.
  • Constructed client campaign strategies, chose vendor partners, successfully completed campaigns, and provided monthly and annual reporting.
  • Managed traditional media for 25 Subway markets. This included being the direct point of contact between all radio, TV, and OOH reps, and providing stations with the necessary materials to successfully run Subway's ads.
  • Provided monthly reporting for all digital and traditional media clients, including data from all social media channels, connected and linear TV, radio, OOH, and streaming audio/video.

Enterprise Social Media & Business Development

Spredfast/Khoros
02.2019 - 07.2019
  • Established new business opportunities through daily LinkedIn messaging, cold calling and email outreach.

Sales Operations Analyst

Spredfast
10.2018 - 02.2019
  • Led the data acquisition project between Spredfast and Lithium, which would merge to become Khoros, by merging the two company's Salesforce databases.
  • Interviewed, hired and managed a team of six contractors and data analysts to further the data acquisition project.

Sales Operations Specialist

Spredfast
06.2018 - 10.2018
  • Insured data integrity across 650 client accounts and 200 new business accounts.
  • Kept record of: weekly, monthly, and quarterly inside and outside sales metrics to provide consistent and accurate reporting across the sales teams.

Education

Bachelor of Science - Advertising, Minor in Spanish

Texas State University
San Marcos, TX

Skills

  • Interviewing Candidates
  • Hiring New Employees
  • Team Management
  • Data Analytics
  • Proficient in Salesforce, Excel, HubSpot, Tableau, and Basecamp
  • Highly Organized
  • Strong Written & Verbal Communication
  • Strategic Campaign Planning
  • Digital & Traditional Advertising Campaign Execution
  • Skiing, Camping, Rafting
  • Interior Decorating/Design
  • Cattle Ranching

References

References available upon request.

Timeline

Dealer Success Manger

Zerosum
11.2023 - 03.2025

Advertising Account Manager

Amobee
11.2021 - 02.2023

Advertising Account Manager & Ad Ops Associate

Chive Media Group/Atmosphere
10.2020 - 11.2021

Traditional & Digital Media Coordinator

Proof Advertising
08.2019 - 06.2020

Enterprise Social Media & Business Development

Spredfast/Khoros
02.2019 - 07.2019

Sales Operations Analyst

Spredfast
10.2018 - 02.2019

Sales Operations Specialist

Spredfast
06.2018 - 10.2018

Bachelor of Science - Advertising, Minor in Spanish

Texas State University

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Lauren R. Garcia