Summary
Overview
Work History
Education
Skills
Certification
Honors And Awards
Leadership And Professional Development
Timeline
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Lauren Watkins

Summary

Dynamic Client Services Executive with a proven track record at Verticurl, adept at driving cross-functional projects and enhancing customer engagement. Skilled in project management and strategic thinking, I successfully led the implementation of marketing automation platforms across sports and technology organizations, optimizing email deliverability and ensuring compliance, while fostering collaboration across diverse teams.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Client Services Executive/Project Manager

Verticurl
Atlanta
07.2024 - Current
  • Supported implementation of NFL’s International Preference Center, enhancing fan experience while ensuring GDPR compliance.
  • Drove cross-functional alignment across marketing, legal, IT, and external vendors for multiple initiatives.
  • Facilitated stakeholder communication through meeting agendas, status updates, and follow-ups to ensure accountability.
  • Oversaw the Adobe Experience Cloud implementation for the Sacramento Kings as the primary project manager across all teams.
  • Executed IP warming strategy with Kings’ marketing and IT teams, optimizing email deliverability over five weeks.
  • Championed the end-to-end implementation of the Marketo marketing automation platform for the Sacramento Kings, ensuring seamless integration with Salesforce and third-party CRM tools.
  • Managed project timelines covering data integration, journey setup, and preference center configuration using Adobe tools.
  • Led the full lifecycle implementation of the Marketo marketing automation platform for the Phoenix Suns, delivering the project on schedule and within budget.

Marketing & Events Intern

LakePoint Sports
Emerson
08.2023 - 05.2024
  • Developed, created and implemented strategic marketing plans for the premier travel and youth sport destination
  • Worked to grow the social and digital audiences through analytics and optimizing content
  • Managed and analyzed the email database for customer facing email campaigns
  • Played a pivotal role in crafting, launching, and evaluating the performance of impactful email and CRM initiatives, driving measurable results and enhancing customer engagement
  • Worked closely with vendors for optimal partner experience
  • Aided in on-site execution at events, meticulously coordinating sponsor placements and managing schedules with precision, ensuring seamless and successful event experiences
  • Produced and managed social media content resulting in hundreds of views per post, driving engagement and brand visibility
  • Facilitated Designers for internal and external facing consumer messaging

Lead Sales Associate

Orangetheory Fitness
Kennesaw
01.2019 - 03.2020
  • Responsible for customer acquisition and retention
  • Generated monthly revenue streams totaling thousands of dollars through the successful sale of technology products, memberships, and apparel
  • Responsible for onboarding between 5-20 new members monthly
  • Conducted over 40 outbound sales calls daily, consistently generating new leads and driving sales growth

Education

Certification in Digital Marketing Science/Applied Business Science -

Kennesaw State University
Kennesaw, GA
10.2023

Bachelor of Arts - Psychology

Oklahoma State University
Stillwater, OK
05.2023

Skills

  • Microsoft Office Suite
  • Written and oral communication
  • Social media management
  • Strategic thinking
  • Customer relationship management
  • Problem solving
  • Project management
  • Statistical analysis software
  • Team collaboration
  • Google Analytics
  • Email marketing
  • Graphic design tools

Certification

  • Google Ads Search
  • HubSpot Email Marketing
  • Google Analytics 4

Honors And Awards

  • President's List
  • Dean's List
  • Phi Eta Sigma Honors Society

Leadership And Professional Development

Captain, Oklahoma State University Stunt and Cheer Team, Stillwater, OK. Led 35+ girls to an 8th consecutive Collegiate National Championship win in April 2022, Provided valuable leadership on and off the competition mat by encouraging teammates, assisting coaches with competition strategy, and maintaining a positive attitude during challenging situations.

Timeline

Client Services Executive/Project Manager

Verticurl
07.2024 - Current

Marketing & Events Intern

LakePoint Sports
08.2023 - 05.2024

Lead Sales Associate

Orangetheory Fitness
01.2019 - 03.2020

Certification in Digital Marketing Science/Applied Business Science -

Kennesaw State University

Bachelor of Arts - Psychology

Oklahoma State University

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Lauren Watkins