LAURENT HUTTINOT
Summary
Dynamic Business Development Leader dedicated to fostering an engaged and empowering workplace culture. Collaborative leader excelling at building strong relationships with diverse stakeholders in fast-paced environments. Leveraging expertise in business development, marketing, and sales to drive significant growth for the organization. Proactively cultivating connections and identifying business opportunities ensures success in a competitive landscape. Staying attuned to industry trends and customer needs helps maintain a forward-thinking edge in the market.
Overview
16
16
years of professional experience
Work History
Sales & Partnerships Director
Emerald X/NBA Con
01.2024 - 05.2024
- Develop strong relationships across the partner’s global brand ecosystem
- Effectively track and report on global partner activity in relation to the event
- Partner with Brand VP and Marketing Director to ensure the event value proposition is compelling often acting as the voice of the customer providing real-time feedback for further product development
- Spearhead business development strategies to add new strategic partners
- Create a compelling value proposition for new and existing partners
- Liaise, network, and leverage relationships to grow business and drive profitable revenue growth
- Be the primary relationship point of contact for NBA global partners and Emerald exhibitors
- Oversee sales resources comprised of external consultants and exhibitor activation support
- Manage entire sales pipeline process – list management, upfront outreach, contracting, deliverables collection, ongoing communication and tracking
- Curate onsite activation strategies for partners / exhibitors
- Facilitate the coordination between partners / exhibitors and Emerald’s general service contractor to ensure a smooth overall event experience.
Strategic Business Development Director
MC2
11.2021 - 01.2024
- Conduct research on prospective clients, competitor activity, and industry or market trends to develop best practices and aid in the development of BD plan, presentations, and proposals
- Increased client base by implementing strategic business development initiatives and fostering long-lasting partnerships.
- Curate detailed prospecting lists to target verticals, company types and event activation types (trade shows, consumer events, proprietary conferences, temporary or permanent installations, etc.)
- Led development of responses to RFPs, customized pitches, business development presentations, and any other collateral as needed
- Drove $7.8M of deal opportunities into pipeline in CY 2022
- $30M in pipeline for CY 2023 into Q1 2024 of which $5M was converted into converted into deals won with Ebay, Leo Messi Fragrances, Doka, and Google.
- Conducted thorough market research to identify emerging trends and capitalize on potential opportunities for growth.
- Member of business and trade organizations including the Italy American Chamber of Commerce and ABPM (Association of Briefing Program Managers)
SALES MANAGER/INTERNATIONAL SALES MANAGER
REED EXHIBITIONS- AGENDA SHOW, PGA SHOW, NATIONAL HARDWARE SHOW
07.2018 - 10.2021
- Responsible for leading the ISG (International Sales Group) team to drive engagement and revenue generation
- Developed tools to streamline communication with ISG to create increased synergy with international clients
- Worked with Sales Directors and Country Managers domestically and internationally to develop space and revenue targets for ISGs and 3rd party agents
- Cross-team liaison to drive efficiency, effectiveness and engagement of the global organization responding to increased employee and customer expectations
- Lead ISG and customer education and engagement throughout pivot to digital/virtual platforms in 2020
- Co-chair of the Education & Events committee of the newly formed ERG, The African Ancestry Network
- Managed sales and worked closely with internal teams + clients to conceptualize and execute activations that connected culture with customers
- Effective stewardship of Agenda Show with event over event exhibitor and revenue growth ensuring viability of the property as a saleable product.
PARTNER | SALES & STRATEGIC PARTNERSHIPS
THE SHRINE COMPANY
10.2013 - 01.2018
- Responsible for the development of the retail strategy for lifestyle luggage brand, with close coordination of sales and marketing strategies with the Director of Marketing
- Implemented strategies resulted in retail partnerships with Footlocker and e-commerce sales of $290,000 in the first year and $650,000 in the second year, achieving a total growth of 124%.
- Identify independent sales representatives across the country to profitably position the brand with a network of lifestyle retailers
- Work directly with owner and Creative Director to identify new products to be added to the collection
- Cultivated strong relationships with retail and corporate entities, such as Red Bull, Adidas, SNS, and the NBA whereby a licensing agreement was negotiated and secured.
- Implemented brand synergies to position The Shrine LLC amongst the broadest base of target demographic including leveraging celebrity endorsements from Michael B Jordan, Dwayne Wade, Andre Drummond, and Anthony Davis
- Restructured a failed ‘Kickstarter’ start up and achieved retail/ecommerce success.
CO-OWNER AND FOUNDER
THE BROTHERS BROOKS, LLC
01.2008 - 01.2018
- Developed and implemented sales and marketing strategies for multi-line apparel showroom with nationwide coverage and strong concentration in the Northeast region
- Negotiated a variety of sales and marketing services to customers, including athletes, musicians, publishing companies, etc
- Top three brands represented sales volume in excess of $4 million with expanded sales and distribution of products into 450 retail locations
- Demonstrated sales growth on average of 350% per year, with distribution tripling over the same 2-year period.
Education
Political Science And Government
SUNY College At Geneseo
Geneseo, NYSkills
- Business Development
- Strategic Planning
- Verbal and written communication
- People Management
- Sales Budget management
- Problem solving
- Creativity
- Leadership
- Start-Ups
- Partnership Marketing
Personal Information
Title: SENIOR SALES | BUSINESS DEVELOPMENT
PASSIONS
I am a father of three, an avid traveler, and fortunate first-generation son of NYC who has experienced cultures through food. Cycling is my preferred activity for remaining healthy! Street art and photography are the mediums that inspire me as they are the voice, vision and stories of the most perceptive human beings!
Languages
French
Native or Bilingual
Spanish
Limited Working
Timeline
Sales & Partnerships Director
Emerald X/NBA Con
01.2024 - 05.2024
Strategic Business Development Director
MC2
11.2021 - 01.2024
SALES MANAGER/INTERNATIONAL SALES MANAGER
REED EXHIBITIONS- AGENDA SHOW, PGA SHOW, NATIONAL HARDWARE SHOW
07.2018 - 10.2021
PARTNER | SALES & STRATEGIC PARTNERSHIPS
THE SHRINE COMPANY
10.2013 - 01.2018
CO-OWNER AND FOUNDER
THE BROTHERS BROOKS, LLC
01.2008 - 01.2018
Political Science And Government
SUNY College At Geneseo
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