Lauren Tarson

Work History

Wiley Education

Sacramento, CA

08.2019 - Current

Recruit, coach and lead a team of 10 Customer Success Managers who consult with college instructors to successfully retain, expand and implement Wiley’s digital learning products – WileyPlus and Alta;
Key contributor to product development and enhancements based on customer feedback;
Manage and lead team of 10 CSMs on building relationships and providing excellent customer experiences to retain and optimize base and encourage growth and expansion;
Coach needs-based approach questioning to inform course implementation to improve student performance;
Mentor CSMs to deliver training to instructors and administrators on how to effectively integrate digital solutions into classroom and integrate with various Learning Management systems;
Report status, customer health and product trends to management, marketing, and editorial teams;
Drive operational improvements which resulted in savings and improved profit margins;
Develop team communications and information for meetings.

McGraw-Hill Higher Education

Sacramento, CA

07.2013 - 07.2019

Managed digital sales strategy and implementation across higher education institutions, ultimately responsible for increased digital revenue for Northern California and Nevada;
Prepared and delivered presentations to instructors and administrators to demonstrate new technology and how to effectively utilize digital solutions to improve student performance;
Mentored sales representatives to assist with territory planning, closing large enrollment adoptions, increasing sales and ensuring reps are trained and can effectively demonstrate technology;
Recruited, interviewed and mentored new sales representatives;
Consulted with instructors to effectively utilize digital resources and build courses to improve student performance;
Trained and supported faculty on various digital products;
Prepared and delivered first day of class presentations to students to demonstrate value and capability of required digital resources;
Reported status and product trends to management, marketing and editorial teams;
Identified issues, analyzed information and provided solutions to problems.

Cengage Learning

Sacramento, CA

03.2004 - 06.2013

Managed and coordinated digital sales strategy at multiple higher education institutions across West Coast;
Mentored and trained sales representatives to ensure effective demonstrations are delivered to sell various digital products;
Recruited, interviewed and trained new sales representatives;
Developed discipline specific sales strategies and delivered to sales team;
Prepared and delivered presentations to instructors and administrators on how to effectively integrate digital solutions into classroom to improve student performance;
Managed development of Diet Analysis Plus and all digital assets available via CengageNOW and Aplia;
Managed development of first SCORM compliant tutorials and labs to work seamlessly with multiple LMS’s;
Managed and hired subject matter experts and third party vendors and developers including Concentric Sky and Argosy;
Managed development of revolutionary 3D physiology animations;
Prepared and delivered in-person and WebEx presentations to instructors and administrators;
Presented new digital products to sales and marketing teams at National Sales Meetings;
Reported status and product trends to management, marketing and editorial teams.

Winters High School

Winters, CA

08.2001 - 03.2004

Taught 9th-12th grade students in Career Exploration, Health, Nutrition and Physical Education;
Created and implemented curriculum for Career Exploration classes;
Taught students interviewing and presentation skills and how to write business letters and resumes;
Managed and coordinated campus Career Fair;
Worked on a task group to increase technology understanding and district usage;
Mentored teachers on strategies to implement technology into classroom;
Coached Varsity Softball.
Enhanced student knowledge of technology by integrating various web-based applications for research and assignments;
Incorporated multiple types of teaching strategies into classroom.

Systems Integration Solutions

San Francisco, CA

05.1994 - 02.2001

Involved in all aspects of business-to-business sales, marketing and recruiting;
Responsible for sourcing, qualifying, interviewing and presenting technical consultants for technical staffing and IT project requirements;
Extensive Internet recruiting of technical consultants (E-commerce, Java, C, C++, Perl, XML, ASP, HTML, VBScript, JavaScript, SQL Server, Oracle, Sybase, UNIX, NT, etc.)
Prepared client presentations and proposals;
Responded to RFP’s and prepared client presentations;
Cultivated long term relationships with clients, candidates and vendors;
Interviewed users to gather and analyze business requirements;
Created project plans, reported status and resolved conflicts;
Collaborated with graphic designers to design graphical and navigational elements, and to implement intuitive user interface;
Lead and facilitated team meetings, presentations and project deadlines;
Coordinated integration of partner/vendor technologies;
Communicated with all levels of internal personnel, customers and vendors.