Lauren Taylor Hess
New York,NY
Summary
Strategic communications and product marketing professional with experience delivering go-to-market strategies, cross-functional campaigns, and data-informed storytelling. Known for turning user insights into compelling narratives and aligning marketing efforts with business goals. Adept at leading internal and external communications, driving feature adoption, and executing high-impact campaigns across industries. Currently consulting with Fortune 500 clients on leadership communication and organizational messaging.
Overview
4
4
years of professional experience
Work History
Consultant, Strategic Communications
CRA | Admired Leadership
Remote
01.2025 - Current
- Directed high-impact communication strategies for Fortune 500 clients, aligning messaging with enterprise-wide business goals during periods of transformation and organizational change.
- Diagnosed communication function maturity across global teams and delivered tailored roadmaps with actionable recommendations to elevate performance, alignment, and impact.
- Led lead generation efforts to secure senior executive participation in roundtable events, then helped develop and moderate high-impact discussions around strategy and culture.
- Shaped content strategies and storytelling frameworks to support adoption of leadership behaviors across teams.
- Supported AI advisory efforts, helping clients navigate the organizational and cultural implications of AI integration, with a focus on leadership communication, responsible decision-making, and change readiness.
Business Analyst
Roka Furadada
Barcelona, Spain
08.2023 - 12.2023
- Created market entry strategy for six new brand partnerships, targeting growth in the luxury skincare sector.
- Used Tableau to analyze market trends and support go-to-market planning for product launches.
- Developed an educational campaign to improve awareness and adoption of a UV protection product line.
- Facilitated collaboration across marketing, sales, and international partners to align timelines and brand strategy.
Digital Communications Specialist
School of Earth and Space Exploration, Arizona State University
Tempe, AZ
01.2023 - 01.2023
- Increased email open rates to 41% by redesigning campaign structure in Salesforce and improving audience segmentation.
- Led paid and organic social media strategy for donor campaigns, increasing Facebook reach by 70.6% and raising $45,000.
- Marketed immersive astronomy experiences, boosting attendance by 38% and revenue by 22%.
- Supported branding and event coordination for public programs with 800+ attendees.
Digital Marketing Intern
SNACKWITH Market
Remote
06.2021 - 12.2021
- - Led content creation strategy for DTC channels, growing Instagram Reels views by 3x in under a month.
- - Managed four content interns and executed a benchmarking analysis across 10+ competitor brands.
- - Proposed and initiated an influencer marketing strategy that increased follower engagement and conversion.
Education
MBA - Global Business
Thunderbird School of Global Management
Phoenix, AZ05.2024
Bachelor of Science - Marketing
West Virginia University
Morgantown, WV05.2022
Skills
- Go-to-Market Strategy
- Cross-functional Collaboration
- Audience Research & Insights
- Campaign Planning
- Messaging & Positioning
- Product Launches
- Internal Communications
- Brand Development
- Leadership Engagement
- Salesforce
- Tableau
- Squarespace
- Apollo AI
- Google Workspace
- Google Analytics (Certified, renewing)
- Google Ads (Certified, renewing)
- Canva
- Copywriting
- Campaign Reporting
Websites
References
References available upon request.
Timeline
Consultant, Strategic Communications
CRA | Admired Leadership
01.2025 - Current
Business Analyst
Roka Furadada
08.2023 - 12.2023
Digital Communications Specialist
School of Earth and Space Exploration, Arizona State University
01.2023 - 01.2023
Digital Marketing Intern
SNACKWITH Market
06.2021 - 12.2021
MBA - Global Business
Thunderbird School of Global Management
Bachelor of Science - Marketing
West Virginia University
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