LAUREN M. WROBEL

• Liaison between Planning and Allocations
• Managed AABL on a weekly basis to make sure things are flowing out properly
• Tracked weekly sales by store and make suggestions to correct inventory penetration and flow
• Identified team logistic issues to help flow product more efficiently

• Allocated units to appropriate stores during Seasonal Transition trends and Back to School
• Monitored stores on a weekly basis according to the Top 25 report
• Made suggestions to IA when stores are over or under penetrated
• Monitored DC Inventory report to make sure all pending units have waived and inventory is clean

• Taught effective selling techniques to create strong client relationships
• Improved business 12% from 2010-2011

• Analyzed internal and external data sources to generate rolling 24-month demand plan, conducting regular analyses to enhance accuracy
• Monitored and reported key performance indicators related to demand planning accuracy, driving continuous improvement
• Partner with Supply Planning team on risks and opportunities in the demand plan to influence inventory
• Collaborated with supply planning team to identify risks and opportunities in demand plan, influencing inventory strategy
• Attend supply chain meetings; provide insights and recommendations based on demand planning analysis
• Worked in a hybrid environment, balancing remote and in-office tasks.
• Analyzed demand forecasts to optimize inventory levels and reduce stockouts.
• Collaborated with cross-functional teams to enhance supply chain efficiency and responsiveness.
• Presented monthly forecast updates to senior management, highlighting key changes and risks in the demand outlook.

• Developed 6-month seasonal strategy aligning current business trends, last year's performance, company objectives, and merchandise assortment
• Purchased seasonal buys for Women's Apparel and Home
• Planned 6-month seasonal strategy based on current business trend, LY business, company objectives and merchandise assort
• Analyzed inventory levels to optimize stock replenishment processes.
• Collaborated with cross-functional teams to streamline demand forecasting accuracy.
• Weekly touch base to review last week's sales performance, sell through rate, weekly findings
• Proposed weekly promotions based on current business trends and last year's promotional performance
• Recommended weekly promotions based on current business trend and LY promo
• Analyzed weekly curves to adjust monthly plan if needed

• Developed top-down and bottom-up plans to ensure accurate program planning by book drop
• Collaborated with Merchant to create a growth plan based on programs, page space, demand per page space and exposure value
• Made recommendations to Merchant by book offer based on market research and YOY trend lines
• Recommended book offers to Merchant based on market research and year-over-year trend analysis
• Adapted to current business trends to achieve high demand results
• Formulated three-year strategies by subclass to define and track metric goals
• Coordinated with Creative to design bi-monthly postcard mailers and package stuffers
• Reported to Director of Merchandise Planning

• Collaborated with Merchant Partner to achieve financial objectives
• Forecasted Sales, Receipts and Inventory compared to Plan and LY based on trend and opportunities in the market
• Participated in development of Pre-Season strategies and plans in collaboration with merchant team
• Monitored store inventories in partnership with Allocations to ensure balanced inventory
• Assisted in developing seasonal merchandise plans aligned with corporate strategies.
• Coordinated inventory management processes to optimize stock levels and reduce discrepancies.

* Trained and mentored team members on product knowledge and sales techniques.

• Analyzed sales trends to optimize inventory management and merchandising strategies.
• Managed daily operations of department, ensuring optimal customer service and satisfaction.
• Merchandised selling floor on a weekly basis to improve sales based on sell-through reports and hot sellers
• Communicated weekly with Reg. Merch to obtain stock balances and refine future purchase orders

• Exceeded goal for UMI’s Northeast territory for Spring 2008/2009. Sold products with a sense of ownership and achieved 170% over goal/company achievement.
• Increased UMI’s overall Northeast territory by 37%. Negotiated markdowns, promotions, and other retailer incentive programs. Participated in trunk shows and retailer staff training.
• Boosted Stride Rite Outlet Store sales by 166% by developing a completely new merchandising program for these stores. Implemented system for categorizing product and purchased supplemental overstock to fill in the remainder of the stores’ volume. Concentrated buying especially during seasonal holidays (i.e., back-to-school, Christmas, Easter, summer vacation).
• Managed more than 160-400 SKU’s per launch.
• Grew UMI Footwear marketing territory $560,000 to 1 million in less than one year.