LAUREN YAFFE
Marketing & Events Director; Broadcaster
Dacula,GA
Summary
Conscientious Marketing & Events Manager with experience solving problems creatively in order to engage clients and sponsors. Great team player comfortable thriving in competitive, fast-paced environments.
Overview
1
1
year of post-secondary education
15
15
years of professional experience
Work History
ON-SCREEN TALENT+DIRECTOR, SOCIAL MEDIA MANAGER, BRANDING ASSOCIATE
CONRAD THOMPSON ENTERTAINMENT/ADFREESHOWS.COM
01.2020 - Current
- Coordinate with professional athletes and performers to create live event experiences as well as recorded broadcasts.
- Serve as brand ambassador for subscription-based multimedia startup.
- Manage Instagram and Twitter accounts as branding tools and contribute daily posts to Patreon account for subscription content behind a paywall.
- Developed marketing content such as promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Provided digital marketing solutions to sports/entertainment business.
- Curated and segmented editorial content to increase engagement and channel growth.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
PRIVATE TUTOR
WHALES ENGLISH, OUTSCHOOL
01.2016 - 01.2021
- Taught in the fields of English, ESL, writing, sports analytics, data analysis, public speaking, health and wellness, and special topics as requested by parents and students.
- Created and developed coursework and taught online to preschool to collegiate-aged students as individuals or groups of up to 15.
- Responsible for placement testing of foreign language students, recruitment and training of new tutors, as well as improvement of existing curricula and software.
- Generated reports and provided feedback to students, supporting personal learning and development.
PRESIDENT & EVENT COORDINATOR
AIKEN-AUGUSTA ALUMNAE ASSOCIATION, ALPHA DELTA PI
08.2012 - 08.2016
- Oversaw business-wide changes to modernize procedures and organization.
- Supported and supervised team of 20.
- Organized annual charity fundraiser, which increased in success annually by a multiple.
- Selected and ordered décor and event materials.
- Managed costs and increased attendance volume by delivering effective marketing strategies to optimize outreach.
- Secured business sponsors for various events and fundraisers.
MARKETING DIRECTOR
BOJANGLES
01.2014 - 01.2016
- Served as marketing and advertising manager for major brand franchise restaurants.
- Work included writing press releases, speaking with media, and researching, planning, and executing large-scale marketing campaigns.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Collaborated with designers and editorial team on marketing materials.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
PUBLIC RELATIONS COORDINATOR & EVENT PLANNER
COMMUNITY MANAGEMENT ASSOCIATES
01.2013 - 01.2014
- Wrote, edited, and designed monthly newsmagazines as well as electronic and print newsletters.
- Secured advertising for print, e-blast materials, web banners, and signage.
- Acted as the face and voice of the community for news-related and PR promotions.
- Planned and executed various sponsored community events.
- Maintained and operated community intranet.
- Served as point of contact for 2,500 residents.
- Oversaw committee meetings and social gatherings.
- Maintained detailed files on all activities and occurrences within the community.
- Established working relationships with clients by organizing various events.
- Coordinated with participating vendors during event planning.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Supervised 10-20 helpers and co-workers per event.
- Arranged audio/visual equipment, security, and other day-of-event needs.
- Performed face-to-face meetings to finalize contract for services and event details.
- Led vendor negotiations to obtain cost-effective services and products.
NATIONAL SALES COORDINATOR, ASSISTANT ONLINE CONTENT CREATOR
CLEAR CHANNEL MEDIA + ENTERTAINMENT
01.2012 - 01.2014
- Served as point of contact for national advertising clients and as liaison between national buyers and local media, wrote commercial scripts, edited media kits and product pitch presentations, generated leads for sales team, as well as coordinated quarterly online auctions involving extensive web design and digital advertising production.
- Received and developed media buys for large national advertisers.
- Utilized graphic design and execution abilities, specifically working with Photoshop and DART as well as copy writing and editing skills with Microsoft Office products.
- Received and interpreted Arbitron ratings and Miller-Kaplan earnings reports.
Education
BACHELOR OF ARTS - COMMUNICATIONS
AUGUSTA STATE UNIVERSITY
08.2011 - 05.2012
POST-GRADUATE CERTIFICATION - Web Development
RYERSON UNIVERSITY
Skills
Networking and relationship building
Online marketing strategies
Content and digital asset management
Online presence monitoring
Social Media Management
Digital design
Photography
Written Communication