Lauri Kraus

I have been nstrumental in establishing a new department focused on Training, Renewals, and the adoption of SaaS products as a Renewal Account Manager

• Recognized with the Customer Success of the Year in 2018, 2020, and 2022
• Excel in managing 300 opportunities, achieving a run rate of 97% of the quota
• Boosting revenue by transitioning subscription and SaaS renewals from annual to multi-year agreements for both Enterprise and Small Business Accounts
• Skillfully pinpointing leads during the renewal cycle
• Mentoring peers, enabling them to make significant contributions to the team
• Ensuring customer retention through a Customer Objective Review conducted 120 days before the renewal date.

I managed Renewal Sales for the Northeast, encompassing Data & Asset Management, Forecasting, and Field Sales

• Coordinating, developing, and monitoring all sales activities and communications with technology partners and distributors
• Strategizing with sales teams on lead generation and retention, including product education and the implementation of automation
• Assisting sales and operations by training and mentoring new hires, leading them to achieve their quotas in the first quarter within their new territories
• Honored with the Circle of Excellence award in 2015 for surpassing the sales quota and sustaining it at 138%.

In my role as a Renewal Account Manager, I was pivotal in establishing and nurturing channel sales relationships with software partners and end-users for Microsoft Dynamics

• Key contributions included: Liaising with support, sales, and development teams to achieve a remarkable 95% renewal rate
• Introduced new systems such as online credit card processing, significantly enhancing subscription-based renewals
• Recruiting, training, and leading a team of 14 collectors who surpassed their quotas by 110%
• Implementing online payment and auto-dialing systems, which contributed to a 10% increase in profitability.