Lauri Stone

- Market cinematic-styled branding videos and other digital content for a boutique video production studio serving legal, agency, and corporate clients.

- Oversee production projects, client relations, and content delivery, ensuring a seamless experience for clients and stakeholders.

- Established relationships with vendors to negotiate contracts in order to maximize production value while staying within budget parameters.

- Prepared production reports to track daily progress and updates.

- Promoted twice for significant contributions to the firm's visibility and growth.

- Developed and executed targeted digital campaigns, branding initiatives, and event marketing strategies.

- Conducted market research to identify new opportunities, resulting in increased case referrals and industry presence.

- Managed high-profile media projects and sponsorship negotiations, enhancing the firm's reputation.

- Led attorney outreach for case referrals, relationship management, and strategic partnerships to support business growth.

- Regularly attended networking events; legal industry conventions/tradeshows, fundraisers, galas, golf tournaments, and other professional special events as the firm representative.

- Clients include the University of Southern California for a 4-month marketing specialist assignment. Also, business development and marketing consultancy with VIT Infotech, a robotic process automation start-up tech company based in Bengaluru, India.

- Provided strategic marketing, sales, and business development consulting.

- Led go-to-market strategies, digital campaigns, branding initiatives, and client outreach.

- Developed impactful branding, website content, and email campaigns, resulting in increased engagement and pipeline growth.

- Collaborated with product teams on market fit and strategic roadmaps, leveraging data and market insights.

- Technology and Marketing Agency Specializing in SaaS Solutions for Higher Education and Nonprofits.

- Revitalized SaaS products, achieving 40% sales growth during and following the pandemic.

- Developed multi-channel marketing campaigns, enhancing brand visibility and pipeline development.

- Managed a small offshore administration staff, ensuring project deliverables and operational efficiency.

- Led the launch of a new market in Raleigh, NC, for this national media company, successfully establishing an account portfolio exceeding $400,000 within the first year.

- Delivered customized digital and traditional network advertising solutions, including pre-roll video ads and targeted display campaigns, driving client engagement, and revenue growth.

- Recognized for exceptional performance and rapid advancement, earning an early promotion within nine months of hire due to contributions to market expansion and client acquisition.

- Developed and executed strategic sales approaches, consistently exceeding quotas, and expanding the company’s presence in a competitive market.