Summary
Overview
Work History
Education
Skills
Timeline
Generic

Laurie Birr

Summary

About

Supply Chain & Retail Leader | E-Commerce Operations
I bring a strong background in supply chain and retail management, with extensive expertise in the workwear segment and e-commerce operations. Over the course of my career, I've led cross-functional teams to streamline processes, enhance customer experiences, and drive growth across traditional and digital channels. I thrive in leadership roles that demand strategic thinking, collaboration, and a focus on delivering measurable results. My passion lies in creating scalable, customer-centric solutions that foster long-term growth.

Overview

17
17
years of professional experience

Work History

Demand Planning Manager

Dickies, a VF Company
07.2020 - Current
  • Develop and manage the consensus forecast process for a $240M business, ensuring alignment across sales, finance, operations, and supply planning teams.
  • Lead cross-functional meetings to synchronize forecasts, budgets, and operational plans with strategic business objectives.
  • Oversee an 18-month rolling sales forecast for 1,200 style colors and over 8,000 SKUs, ensuring accuracy and alignment with business goals.
  • Drive budget alignment efforts by integrating market insights, historical data, and emerging trends into demand planning processes.
  • Lead strategic integrated business planning, aligning cross-functional teams for seamless product launches, innovative supply chain solutions, and successful e-commerce expansions.
  • Build and nurture strong internal and external partnerships to foster collaboration, improve service levels, and expand digital reach.
  • Lead and participate in special projects to enhance planning systems and refine processes, focusing on continuous improvement and operational efficiency.
  • Conduct comprehensive pre-season, in-season, and post-season analyses to identify trends, mitigate risks, and unlock growth opportunities.
  • Utilize advanced tools, including Logility, Tableau, Power BI, and Amazon Vendor Central, to analyze demand trends and provide actionable insights.
  • Spearhead team building initiatives, cultivating a collaborative, high-performing environment aligned with strategic goals.
  • Mentor and coach team members to foster professional growth and align contributions with organizational objectives

Account Demand Planning Supervisor

Dickies, a VF Company
09.2014 - 07.2020
  • Develop and maintain strong collaborative relationships with internal teams and external accounts to drive accurate revenue signals and improve retailer service levels.
  • Oversee and align Dickies' internal financial forecast through the S&OP process, collaborating with finance and sales to ensure the financial plan and sales forecast are synchronized.
  • Act as the liaison between sales, finance, operations, supply planning, and merchandising, ensuring seamless execution of business strategies.
  • Manage account-level plans at the style, color, and size level to support precision in demand and inventory planning.
  • Provide critical input for key decisions on drops and in-stock styles, partnering with supply planning to balance supply-demand alignment and mitigate risks or seize opportunities

Senior Forecast Analyst

Dickies
04.2008 - 09.2014
  • Streamlined data management processes to improve overall forecast quality and consistency.
  • Prepared and analyzed strategic account data.
  • Identified areas of opportunity to drive replenishment and assortment planning.
  • Collaborated with Account directors and Supply chain on budgeting, sales trend, and demand analysis.
  • Collaborated closely with supply chain teams to ensure timely product availability based on projected sales demands.
  • Contributed to process improvements, refining standard operating procedures for forecasting activities.

Education

Bachelor of Science - Fashion Merchandising

Baylor University
Waco, TX
05-1995

Skills

  • Strategic integrated business planning
  • Cross-functional collaboration for seamless demand planning
  • Developing innovative supply chain solutions
  • Driving successful e-commerce launches to expand digital reach
  • Building and nurturing strong internal and external partnerships
  • Sales and operations planning
  • Forecast Accuracy and Demand analysis
  • Logility and Tableau proficient

Timeline

Demand Planning Manager

Dickies, a VF Company
07.2020 - Current

Account Demand Planning Supervisor

Dickies, a VF Company
09.2014 - 07.2020

Senior Forecast Analyst

Dickies
04.2008 - 09.2014

Bachelor of Science - Fashion Merchandising

Baylor University

Similar Profiles

CREATE PROFILE
Laurie Birr