LAURIE DA SILVA
El Segundo,CA
Summary
Dynamic and accomplished digital advertising professional with over 10 years of experience in strategic sales and client relationship management. Proven track record of driving revenue growth through innovative digital advertising solutions. A collaborative team player known for fostering strong internal and external relationships to achieve shared goals. Excels in consultative selling, leveraging deep industry knowledge to deliver tailored solutions that exceed client expectations. A results-oriented leader with a strong work ethic, dedicated to achieving and surpassing sales targets while consistently prioritizing client satisfaction and team success.
Overview
13
13
years of professional experience
Work History
Regional VP
RTB House
07.2023 - 04.2024
- In 2023 was promoted to RVP to lead West Coast agency team
- Overachieved goals with average of 116% of goal
- Prospected and closed over $4 Million in top-line advertising revenue in Q3, 2023 to Q1 or 2024 across full funnel initiatives.
- Self-motivated, with strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
Senior Director of Sales
RTB House
04.2021 - 07.2023
- Responsible for entire West Coast coverage of full funnel programmatic sales, successfully selling AI capabilities that are fully powered by deep learning technology
- Closed business with agencies such as Generator Media, Pal8 Media, Ovative Group, Merkle, Dept, Camelot and more
- Clients include but not limited to Skechers (agency and direct), Yamaha, Panda Express, Torrid, Tumi, Forever21, Michaels and more
- Prospected and closed over $8 Million in top-line advertising revenue for both lower and upper funnel initiatives which included retargeting, display, video, native advertising
- Overachieved goals on a consistent basis, achieving an average of 122% of goal
- Managed risk effectively by identifying potential threats, developing contingency plans, and implementing mitigation strategies in line with overall business objectives.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
Director of Sales
ownerIQ/Inmar Intelligence
10.2016 - 04.2021
- Responsible for entire West Coast coverage of programmatic sales (SAAS), including programmatic and data capabilities
- Developed and maintained relationships with leading top tier 1 and tier 2 agencies and brands
- Prospected and closed over $4.5 Million in top-line advertising revenue across ownerIQ's capabilities
- Identify client’s needs and goals through consultative approach, while creating advertising strategies across desktop and mobile, specializing in full funnel tactics (display, native, video initiatives).
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Director of Strategic Partnerships
AcuityAds
02.2016 - 10.2016
- West coast programmatic sales, covering western region of U.S
- Prospected and closed over $2 Million in top-line advertising revenue across AcuityAds
- Successfully identified client’s needs and created advertising strategies for each client around Acuity platform, including social media, native and programmatic advertising – desktop and mobile strategies.
- Streamlined communication between internal teams and external partners, enhancing collaboration efficiency.
Agency Sales Manager – Mobile Advertising
Fiksu
01.2015 - 12.2015
- Head of west coast programmatic sales, covered western region of U.S
- Prospected and closed over $2mm in top-line advertising revenue across Fiksu’s DSP, partner platforms and DMPs
- Successfully identified client’s needs and cross-sold/up-sold Fiksu’s platform to top tier advertising agencies.
Senior Account Executive (Contractor)
Adaptive Media
07.2013 - 09.2014
- Managed mobile, display and video campaigns of top tier advertisers and agencies
- Sold programmatic video and mobile advertising through managed websites and PMPs
- Prospected and developed agency and advertiser relationships in order to effectively build and grow ad revenue
Business Development Executive
Big Frame
04.2012 - 07.2013
- Sold to agencies and direct brands product integrations and media buys with specific YouTube channels
- Worked closely with Sales Team through entire sales process from prospecting to close.
Account Executive
mediaFORGE
01.2011 - 03.2012
- Developed and managed online retargeting campaigns which included top decision makers of fortune 500 brands and agencies, which include Payless Shoes, Zulily, Saban Brands and more
- Actively structured and managed negotiations, delivery, and client development of campaigns
- Prospected and closed over $500k in monthly top-line advertiser revenue.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Education
B.S. Kinesiology – Exercise Science -
California State University, Northridge
Northridge, CASkills
- Successful and highly experienced advertising professional with deep knowledge of digital advertising
- 10 years in digital advertising with key relationships at top tier agencies and direct advertisers
- Excellent consultative sales approach, customer service and interpersonal skills for both managed and SAAS sales
- Results driven, strong work ethic, lead with positivity, a team player
Hobbies and Interests
Snowboarding, beach volleyball, international travel
Timeline
Regional VP
RTB House
07.2023 - 04.2024
Senior Director of Sales
RTB House
04.2021 - 07.2023
Director of Sales
ownerIQ/Inmar Intelligence
10.2016 - 04.2021
Director of Strategic Partnerships
AcuityAds
02.2016 - 10.2016
Agency Sales Manager – Mobile Advertising
Fiksu
01.2015 - 12.2015
Senior Account Executive (Contractor)
Adaptive Media
07.2013 - 09.2014
Business Development Executive
Big Frame
04.2012 - 07.2013
Account Executive
mediaFORGE
01.2011 - 03.2012
B.S. Kinesiology – Exercise Science -
California State University, Northridge
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