Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Laurie Enceneat

Camillus,NY

Summary

  • High-performing Communications Professional focused on delivering strategies that drive long-term growth and success.
  • Analytics driven expert in designing and promoting organizational brand and vision through all communications platforms. Effectively leverage technology to positively position organizations with their desired audience using multi-channel communications strategies and analytics.
  • Develops strategy, messaging, and branding of complex material. Establishes and retains trusted relationships both internally and externally. Drives overall organizational goals and objectives through building and leading marketing and communications teams.
  • Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
  • Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills.
  • Proficient in using independent decision-making skills and sound judgment to positively impact company success.
  • Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
  • Functional Senior Director driving proven results within Marketing. Manages complex occupational issues while meeting business objectives. Strong operational skills and solid experience regulating policies and managing budget expenditures. Collaborates with management teams and stakeholders to uphold company vision.

Overview

20
20
years of professional experience

Work History

Senior Director, Marketing & Communications

Independent Electrical Contractors (IEC)
02.2020 - 07.2021
  • Created strategy and executed integrated, multi-channel marketing and communications campaigns to promote membership, educational opportunities, events, government affairs, chapter engagement, and industry partner opportunities to a diverse group of professionals
  • Analyzed and adjusted digital assets (website, social media, email) based on KPIs and analytic data
  • Served as managing editor of a bi-monthly, 64-page magazine
  • Led, mentored, and developed the marketing and communications team
  • Wrote and edited all public facing content across communications channels
  • Project managed and art directed all messaging and branding including emails, newsletters, advertising, PowerPoint presentations, C-suite communications, exhibit materials, conference collateral, etc.
  • Managed relationships with 3rd party vendors (website, public relations, project management software, public relations software) and contract creative personnel
  • Advised C-suite on best marketing and communications practices
  • Interacted with Board and Executive Committee regularly to develop direction and new campaigns for the organization
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities

Director, Marketing and Communications

American Society of Interior Designers
12.2014 - 02.2020
  • Developed strategy and executed integrated, multi-channel marketing and communications campaigns to promote membership, educational opportunities, research, events, government affairs, chapter involvement, and business opportunities to an international audience of interior design professionals
  • Consistently analyzed and edited digital assets (website, social media, email) based on KPIs and analytic data
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Project managed and art directed all messaging and branding including research publications, emails, newsletters, advertising, PowerPoint presentations, C-suite communications, exhibit materials, conference collateral, etc.
  • Managed relationships with outside vendors (website, public relations, project management software, public relations software, weekly aggregated newsletter) and contract creative personnel
  • Improved project efficiency with strategic planning, resource allocation, and time management practices
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth

Assistant Director, Marketing and Communications

American University
06.2013 - 05.2014
  • Managed and directed a seven-part video series to promote Kogod School of Business graduate programs
  • Created and managed a new monthly speaking event at Union Market in Washington, D.C to introduce faculty expertise to the community
  • Spearheaded direct community outreach campaigns and employed guerilla marketing tactics throughout D.C to promote Kogod graduate programs
  • Directed media training for Kogod School of Business faculty
  • Leveraged data and analytics to make informed decisions and drive business improvements

Director, Marketing and Communications

Wesley Theological Seminary
04.2012 - 06.2013
  • Established the seminary’s social media presence on multiple platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Redeveloped the design and editorial content of the seminary’s multi-page monthly publication
  • Created and developed a series of student recruitment materials including a guidebook and streamlined application process
  • Worked closely with organizational leadership and board of directors to guide operational strategy
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability
  • Negotiated favorable contracts with vendors for reduced costs and improved service quality
  • Secured key partnerships that contributed to the company''s overall growth strategy and market reach

Executive Assistant to the Senior Director of the National Responsible Fatherhood Clearinghouse (NRFC)

National Fatherhood Initiative
03.2010 - 08.2011
  • In partnership with The Ad Council, directed and produced a series of three PSAs featuring responsible fatherhood practices
  • Traveled the country to support the U.S Department of Health & Human Services’ responsible fatherhood campaign
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time
  • Organized and coordinated conferences and monthly meetings
  • Provided professional administrative support during board meetings, including agenda preparation and minute-taking duties
  • Prepared and edited presentations on behalf of executives for both internal meetings and external conferences
  • Delivered exceptional organizational support enabling executive focus on high-level strategic initiatives fostering company growth

Director, Marketing and Public Relations

Carroll Publishing Company (CPC)
10.2001 - 11.2008
  • Served as chief liaison between Carroll Publishing Company and the 141 parishes of the Archdiocese of Washington
  • Spearheaded a book drive campaign that delivered 250,00 books to Catholic elementary schools affected by Hurricane Katrina
  • Developed an annual subscription drive program and increased subscription revenue 8% annually over five years
  • Conceptualized and created Junior Saints, a monthly children’s newspaper distributed to more than 20,000 elementary school students monthly. Managed national syndication
  • Worked closely with organizational leadership and board of directors to guide operational strategy
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization
  • Managed the 94th Annual Catholic Press Association Convention in Washington, D.C.

Education

Bachelor of Arts - English/Communications

State University of New York College At Geneseo
Geneseo, NY

Skills

  • Proofreading
  • Editing
  • Crisis Communications
  • Publication Management and Editing
  • Speech Writing & Editing
  • Internal Communications
  • Video Production
  • Board and Executive Communications
  • Microsoft Office Suite
  • Adobe Creative Suite
  • Google Analytics
  • AP and Chicago styles
  • Various social media aggregator programs (HootSuite, Buffer, etc)
  • Various project management software (SmartSheet, etc)
  • Various email automation systems (MagnetMail, MailChimp, etc)
  • Various PR databases (Vocus, Meltwater, etc)
  • Various LMS systems
  • Creative Direction
  • Content Strategy
  • Marketing Analytics
  • Media Planning
  • Partnership Development
  • Campaign Management
  • Customer Segmentation
  • Web Analytics
  • Mobile marketing
  • Staff Management
  • Strategic Planning
  • Digital Marketing
  • Social Media Marketing
  • Project Management
  • Customer Relationship Management (CRM)
  • KPI Tracking
  • Public and Media Relations
  • Marketing campaign development
  • Brand-building strategies
  • Vendor Relations
  • SEO Optimization
  • Advertising Management
  • Budgeting and Allocation 
  • Media Buying
  • Relationship Building
  • Training and Onboarding
  • Social Media Strategy
  • Marketing Plan Development
  • Content Development
  • Calendar Management
  • Customer Retention Strategies
  • Cross-departmental Alignment
  • Corporate Communication
  • Promotional Events
  • Brand Messaging
  • Marketing Program Management

Awards

  • 2017 TRENDS All Media Contest, Silver, Membership Promotion Kit or Campaign
  • 2015 TRENDS All Media Contest, Gold, Membership Promotion Kit or Campaign
  • 2014 CASE Circle of Excellence, Bronze, Design of Multipage Publications
  • 2014 CASE Circle of Excellence, Silver, Admissions Recruitment Collateral
  • 2014 Go Green Awards, Bronze, Master of Science in Sustainability Management video
  • 2004 and 2006, National Catholic Press Association, Best Campaign in the Public Interest

Timeline

Senior Director, Marketing & Communications

Independent Electrical Contractors (IEC)
02.2020 - 07.2021

Director, Marketing and Communications

American Society of Interior Designers
12.2014 - 02.2020

Assistant Director, Marketing and Communications

American University
06.2013 - 05.2014

Director, Marketing and Communications

Wesley Theological Seminary
04.2012 - 06.2013

Executive Assistant to the Senior Director of the National Responsible Fatherhood Clearinghouse (NRFC)

National Fatherhood Initiative
03.2010 - 08.2011

Director, Marketing and Public Relations

Carroll Publishing Company (CPC)
10.2001 - 11.2008

Bachelor of Arts - English/Communications

State University of New York College At Geneseo

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Laurie Enceneat