LAURIE GOFF

• Primary owner of the Tompkins branded external websites and intranet.
• Successfully lead multiple website and intranet redesigns and migrations.
• Collaborated with marketing and design teams to develop and plan site content, layout, and style.
• Identify and suggest opportunities for improvement to keep websites and intranet up-to-date with technology, functionality and style while adhering to current Web Content Accessibility Guidelines (WCAG).
• Evaluate and manage performance, facilitate hosting and server management with external agencies.
• Coordinate with marketing, stakeholders and compliance to maintain content, conduct web content reviews and audits.
• Implement search engine optimization (SEO) strategies to increase rank, traffic and conversion rates.
• Track and report site usage and key performance indicators using Google Analytics, Google Search Console and Google Tag Manager.
• Provided front-end website development using WordPress, Hubspot, and other editing software.
• Created and distributed surveys for data collection and analysis
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Administration of Hubspot CRM: Domain setup; create, update and maintain templates and styles of blogs & landing pages; manage email marketing campaigns with targeted, segmented and automated messaging strategies
• Evaluate vendors and assist in negotiations of contracts.
• Manage over 100 domains including purchase, renewal, and maintaining DNS settings.
• Technologies & software used: Adobe Creative Cloud – Photoshop, Acrobat Pro, Illustrator, Jack Henry Banno & OpenAnywhere, Hubspot, ExactTarget, Lotus Notes Domino Designer, Microsoft Visual Studio, Visual Basic, Microsoft Office Suite, WordPress, Ektron, ASP.NET, IIS0/IIS 7.0, HTML, CSS, XML.

• Wrote and maintained in-depth user guides and help indexes for multi-tier web applications and client based custom applications.
• Loaded and modified web-site content using HTML, XML and SQL applications.
• Formatted and edited documents for consistency, clarity and grammar.
• Assured quality of content imported into knowledge repository.
• Provided support for web and client applications.
• Created forms and views for database and web-site usage using Notes Domino Designer.
• Tested on multi-tier web applications, Notes and Domino applications.
• Developed test case scenarios for user and system acceptance testing.
• Assisted in the development of workflow-based Notes applications.
• Led knowledge partnering sessions for world-wide communities.
• Prepared announcements and newsletters for world-wide community distribution.
• Technologies and software used: Lotus Notes Domino Designer, Rational Method Composer, ClearCase, DB2 Table Editor, IBM DB2 Command Center, HTML, XML, SQL.

• Managed and maintained a Notes-based web site, which hosted consolidated utility billing history for several Fortune500 companies.
• Created bill image recognition templates, processed and assured quality of all entries.
• Created and maintained new customer web site content and manage customer relations.

Worked in multiple capacities supporting family-run business:

• Bindery work including stuffing envelopes, cutting and folding printed materials.
• Receptionist, Bookkeeping, Accounts Receivable.
• Account Rep: Coordinated pre-press print projects from initial phase of reviewing client requirements through graphic design, proof, approval, final printing and delivery.
• Created custom layouts by hand for press printing.