Christian Wood
Chatham,NY
Summary
Dynamic professional with extensive experience at Ruge's Subaru, excelling in roles from Automotive Service Tech to Sales and Leasing Consultant. Demonstrated success in exceeding sales targets and enhancing customer satisfaction through expert relationship building and effective communication. Skilled in lead generation and upselling strategies, achieving notable revenue growth and fostering long-term client loyalty.
Overview
30
30
years of professional experience
Work History
Sales and Leasing Consultant
Ruge's Subaru
05.2006 - Current
- Increased sales volume by developing strong relationships with clients and consistently meeting or exceeding sales targets.
- Exceeded sales targets consistently with a focus on proactive prospecting and lead generation activities.
- Delivered engaging sales presentations tailored to individual client needs that effectively highlighted unique selling points of each vehicle offering.
- Adhered to company policies regarding ethical selling practices, ensuring a positive reputation for the dealership was maintained at all times.
- Handled objections professionally during the sales process, ultimately guiding clients towards a mutually beneficial agreement.
- Effectively negotiated deals that satisfied both clients'' needs and company profit margins, fostering win-win outcomes.
- Increased customer satisfaction by providing tailored sales recommendations and thorough product explanations.
- Evaluated trade-in vehicles accurately, offering competitive pricing based on current market values while maintaining profitability goals for the dealership.
- Facilitated smooth financing arrangements by working closely with finance managers on credit applications and negotiations.
- Supported efficient lease administration by preparing documentation accurately and promptly, ensuring timely execution of agreements.
- Developed long-lasting client relationships through attentive listening and genuine rapport-building efforts.
- Delivered exceptional customer service for a seamless purchasing experience, resulting in repeat business.
- Utilized CRM software efficiently for tracking leads and managing client interactions, contributing to improved organization and follow-up processes.
- Managed lead tracking by making contact and following up on leads generated through marketing efforts.
- Developed new business opportunities by networking within the extended community, participating in industry events, and cultivating referral sources.
- Stayed abreast of industry developments through active participation in continuous professional development courses. Continuously expanded product knowledge by attending training seminars, improving ability to address client questions confidently.
- Identified, established and maintained positive relationships with industry influencers and strategic partners to drive ongoing referrals and continued opportunities to promote dealership.
- Analyzed current market conditions and competitor information to develop and implement marketing plans and projects for driving new sales.
- Spearheaded efforts to improve dealership reputation by actively seeking and responding to customer feedback, addressing concerns promptly and effectively.
- Enhanced showroom appeal by maintaining an organized display of vehicles, enticing customers to explore options further.
- Worked with inventory management to ensure optimal vehicle availability for clients, resulting in increased sales opportunities.
Automotive Service Manager
Ruge's Subaru
07.2003 - 05.2006
- Consistently met or exceeded monthly performance targets set by upper management in terms of revenue generation, customer satisfaction ratings, and operational efficiency metrics.
- Maximized revenue generation by upselling additional services to customers based on vehicle needs and manufacturer recommendations.
- Established a culture of continuous improvement within the service department by regularly soliciting feedback from staff members regarding potential areas for process enhancement or cost reduction measures.
- Developed long term relationships with customers who then followed me to sales. Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Reduced wait times for customers by optimizing scheduling and resource allocation within the service department.
- Collaborated with sales team to coordinate pre-delivery inspections and repairs on new vehicles, ensuring seamless handover from dealership to client.
- Managed a team of automotive technicians, ensuring timely completion of repairs and adherence to quality standards.
- Conducted thorough evaluations of technician performance, providing constructive feedback and coaching to improve overall productivity.
- Ensured compliance with all relevant federal, state, and local regulations governing automotive repair facilities, maintaining necessary licenses and certifications.
- Implemented a preventative maintenance program for all shop equipment, reducing downtime and extending the useful life of critical assets.
- Maintained accurate records of all repairs performed, ensuring proper documentation for warranty claims and future reference for clients.
- Served as a liaison between customers and insurance companies when necessary to facilitate claim processing related to collision damage or other covered repair issues.
- Developed strong relationships with vendors, securing competitive pricing on parts and supplies for the repair facility.
- Streamlined internal communication channels among front office staff, service advisors, technicians, and parts personnel, fostering a collaborative work environment.
- Implemented regular training programs for staff members, fostering professional development and keeping skills up-to-date in an ever-changing industry.
- Enhanced workplace safety by implementing strict protocols for equipment usage, hazardous material handling, and waste disposal procedures.
Automotive Service Advisor/Technician Specialist
Ruge's Subaru
03.1998 - 07.2003
- Enhanced customer satisfaction by providing personalized automotive service recommendations based on vehicle diagnostics and maintenance history.
- Facilitated communication between customers, technicians, and other dealership departments to ensure a seamless service experience for all parties involved.
- Collaborated with automotive technicians to accurately diagnose vehicle issues and prioritize necessary repairs.
- Continuously updated personal knowledge of industry trends, new technologies, and best practices to provide the most accurate advice to customers.
Automotive Service Technician
Ruge's Subaru
11.1995 - 03.1998
- Changed, rotated, and balanced tires on different types of vehicles.
- Performed diagnostic and troubleshooting procedures to find and identify root causes of mechanical issues.
- Inspected and tested vehicles and completed preventive maintenance such as engine tune-ups, oil changes, tire rotations, wheel balancing, and filter replacement.
- Located and removed defective parts for skilled adjustment, repair or replacement.
Automotive Detail Technician
Ruge's Subaru
10.1994 - 11.1995
- Conducted thorough inspections of vehicles before and after detailing to identify any areas that required additional attention or improvement.
- Increased efficiency in the detailing process by implementing an organized system for managing supplies and equipment.
- Delivered exceptional customer service by addressing client concerns promptly and professionally, ensuring repeat business and referrals.
- Assisted management in improving processes for faster turnaround times, resulting in higher levels of customer satisfaction.
- Upheld company reputation through diligent adherence to established policies regarding vehicle care, customer service, and workplace conduct.
Education
Associate of Arts - Business Management
Dutchess Community College
Poughkeepsie, NY06-2007
Skills
- Goal setting
- Cold calling/Lead generation
- Sales presentations
- Excellent communications
- Active listening
- Relationship building
- Overcoming objections
- Upselling strategies
- Closing technique
- Referral generation
- Follow-up calls
- Time management
Accomplishments
Reward for Exceptional Brand Promotion
Consistent recipient of Pinnacle Rewards from Subaru Foundation
The Subaru Foundation recognizes top salespeople from all over the US based for promoting brand awareness and satisfaction. This reward is based on customer reviews.
Timeline
Sales and Leasing Consultant
Ruge's Subaru
05.2006 - Current
Automotive Service Manager
Ruge's Subaru
07.2003 - 05.2006
Automotive Service Advisor/Technician Specialist
Ruge's Subaru
03.1998 - 07.2003
Automotive Service Technician
Ruge's Subaru
11.1995 - 03.1998
Automotive Detail Technician
Ruge's Subaru
10.1994 - 11.1995
Associate of Arts - Business Management
Dutchess Community College
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