Laurie Hobbs
Summary
Results driven sales leader with exceptional success in solving complex workforce management processes with customized and automated solutions within the construction vertical. Proven track record in exceeding sales goals, fostering new business, and expanding territories. Offers strong managerial, relationship-building and problem-solving abilities. Knowledgeable Solutions Specialist well-versed in current industry, market and product trends in many industries. Excellent communication, multitasking and organizational skills.
Overview
22
22
years of professional experience
Work History
Account Executive
Net at Work
03.2025 - Current
- Increase channel sales by developing and maintaining strong relationships with key partners.
- Collaborate with cross-functional teams to develop tailored solutions that address partner needs and enhance their competitive advantage.
- Maintain a high level of industry expertise by participating in ongoing professional development opportunities, staying informed on market trends, competitor activities, and customer needs.
- Negotiate contracts with potential partners while maintaining company profitability goals and ensuring mutually beneficial agreements were reached.
- Lead presentations and product demonstrations to prospective clients, showcasing value propositions effectively.
- Manage multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Exceed sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Industry Sales Specialist
ADP
08.2020 - 03.2025
- Tracked and managed sales pipeline, including prospecting, opportunity qualification, and deal closure
- Exceeded aggressive annual quota for Fiscal 2022 (111%), 2023 (120%), and 2024 (105%)
- Cultivated and nurtured strong relationships with key decision-makers and influencers within prospective customer organizations
- Leveraged my network and industry knowledge to establish trust and credibility with COIs and industry specific partners, such as value added resellers and CPA brokers
- Collaborated with internal teams, including technical experts, project managers, and service delivery teams, to ensure a smooth implementation and transition from sales to service
- Worked closely on proposals, contracts, and pricing negotiations to win new business
- Conducted compelling and persuasive presentations and demonstrations to potential customers
- Stayed updated on industry trends, competitive landscape, and emerging technologies in construction and HCM
Sales Representative (IT)
Synergy Fiber
12.2018 - 05.2020
- Proactively identified and qualified new business leads and quickly turned into new customers
- Made outbound calls daily, reaching a 1.7 million target goal
- Awarded Top Performer for Quarter 3 and 4 of 2019
- Developed unique solutions for each developer and projects thru identifying and assessing client needs
- Maintained and expanded business with B2B customers through regular follow up and reporting
- Customized IT solutions, including broadband, access control, satellite television, security systems, and voice to accommodate the requirements of prospective buildings
- Successfully marketed and sold products from leaders in the IT field, including Cisco, Dell, Cloud, Ruckus, Assa Abloy, Salto, and Sony.
Project Manager/Home Remodeling
Self-Employed
08.2015 - 12.2018
- Served as general contractor to remodeling projects that included window replacements, floor refinishing, bathroom and kitchen demolition/renovation, interior paint, updated plumbing, and sewer line/roof replacement
- Managed entire scope of project from demolition through completion
- Gained at least 25% profit margin thru the sale of properties
- Sourced service providers through word-of-mouth referrals and negotiated contracts with subcontractors
- Developed cost projections/forecasts and updated daily
- Established and monitored budgets up to $90K
- Engaged in comparative shopping, offered tradeoffs to service providers, and identified compromises and budget-friendly, do-it-yourself (DIY) options to realize cost savings
- Set up project timelines and ensured service providers remained on task to meet deadlines
- Proactively addressed issues by openly discussing options with subcontractors
- Gained understanding of electric, plumbing, carpentry, tile work, and cabinetry trades, and the construction industry, as well as insight and knowledge about residential real estate and local inspection authorities.
Office Assistant
Poole Accounting
10.2010 - 04.2011
- Provided aid to four CPAs by auditing information entered by CPAs on client returns and comparing with clients' tax documents
- Identified and rectified issues; reprocessed paperwork
- Contacted clients to obtain missing information for tax forms
- Obtained payments for services from clients and e-filed individual and corporate taxes
- Used QuickBooks to process invoicing, accounts receivables (AR), accounts payable (AP), purchasing, inventory, payrolls, and financial statements
- Reconciled bank statements for several small companies in Annapolis area
- Answered phone calls and directed to appropriate staff
- Scheduled client meetings for seven CPAs
- Assisted with preparing for meetings by developing presentation materials, reserving conference rooms, and setting up/cleaning after meetings.
Store Manager
1154 Lill Studio (custom handbags)
03.2004 - 10.2010
- Managed store operations for store with $1M in annual revenue
- Oversaw sales and customer service, financial reporting and analysis, marketing, merchandising, staffing, scheduling, and payroll administration
- Supervised 8-10 sales associates and fostered fun, cohesive work environment
- Facilitated team-building activities and implemented employee-of-the-month program
- Led store development project and participated in new store opening in Philadelphia, PA, working remotely from Boston while also fulfilling all store manager responsibilities
- Recruited, hired, and trained eight staff
- Implemented merchandising strategies
- Executed marketing strategies and organized grand opening event
- Ensured store's daily activities aligned with company direction and policies by serving as liaison to Chicago HQ
- Directed HR activities, including interviewing/hiring employees, processing paperwork, performing exit interviews, tracking time off, explaining with benefits and 401(k) packets, and maintaining employee records
- Created promotional/marketing campaigns to increase business and attract new customers using social media
- Coordinated and booked custom handbag parties, both in store and off-site
- Prepared invoices, reports, memos, letters, and financial statements using MS Excel and Word
- Trained other store managers in store operations.
Education
Bachelor of Science in Merchandising (Business Administration minor) -
Florida State University
Tallahassee, FL01.2000
Skills
- Customer Relationship Management
- Lead Qualification and Generation
- Leadership/Training
- Product Demonstration
- Davis Bacon and Certified Payroll Reporting
- Data Integration/ERP/Job Costing
- Construction
- Microsoft Office 365
- Webex, Teams, and Zoom
- Budgeting and Forecasting
- CRM-HubSpot, Quickbase & Salesforce
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Account Executive
Net at Work
03.2025 - Current
Industry Sales Specialist
ADP
08.2020 - 03.2025
Sales Representative (IT)
Synergy Fiber
12.2018 - 05.2020
Project Manager/Home Remodeling
Self-Employed
08.2015 - 12.2018
Office Assistant
Poole Accounting
10.2010 - 04.2011
Store Manager
1154 Lill Studio (custom handbags)
03.2004 - 10.2010
Bachelor of Science in Merchandising (Business Administration minor) -
Florida State University
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