Laurie Roberts
Frederick,MD
Summary
Dynamic, articulate, and award-winning Real Estate Industry Leader with broad based business development, client relations and REO expertise, eager to contribute exceptional leadership, communication and sales talent toward optimizing the goals of a progressive employer. Demonstrated track record of driving revenue and profitability results in a highly competitive industry through tenacious dedication and high-level industry expertise. A seasoned professional in real estate brokerage known for high productivity and efficient task completion. Specialize in market analysis, negotiation strategies. Excel in communication, problem-solving, and client relationship building, ensuring success in fast-paced environments.
Education and Designation are great opportunities to educational and be certified in different organization to enhance my business.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Residential Real Estate Agent
Samson Properties
Frederick, MD
01.2023 - Current
- Responded promptly to client inquiries via phone calls or emails.
- Worked closely with escrow officers to ensure timely closings of sales transactions.
- Conducted open houses for prospective buyers.
- Educated clients on current market trends, pricing strategies, and financial considerations.
- Managed all paperwork associated with sales transactions including loan documents, title work.
- Prepared comparative market analysis reports for each listing.
- Negotiated terms of contracts between buyers and sellers.
- Advertised available properties through multiple media outlets.
- Drafted and negotiated purchase agreements, leases, and other real estate transactions.
- Implemented various methods of lead generation such as cold calling or door knocking campaigns.
- Developed marketing strategies to promote the sale of residential properties.
- Provided guidance to clients throughout the entire home buying process.
- Communicated regularly with clients and provided updates on their property search progress.
- Maintained an up-to-date knowledge of local real estate market conditions.
- Managed multiple tasks simultaneously while maintaining a high level of accuracy.
- Collaborated with mortgage brokers and lenders to secure financing options for buyers.
- Participated in professional development seminars related to real estate law and industry best practices.
- Updated listings regularly on MLS systems as well as online portals such as Zillow or Trulia.
- Assisted in coordinating inspections, appraisals, and closing activities.
- Compared similar properties to determine competitive market price.
- Generated business using proven tools, systems and training.
Real Estate Listing Specialists
Houwzer, LLC
Baltimore, MD
01.2022 - 12.2022
- Managed and converted a high volume of leads, including Marketing Generated, FSBO, SOLD.com and other sources
- Received live handoffs from Client Care and converted leads into a listing consult
- Facilitated communication with sellers and any additional parties to estimate property values, execute brokerage documents, schedule listing consults, and receive offers
- Create MLS listings according to local rules and regulations and review them with the client prior to going live for guaranteed accuracy and satisfaction
- Provided recommend pricing to sellers based on Field Agent evaluation, doing Comparative Market Analysis for sellers about the local market
- Advocate for clients by negotiating offers, inspections, and appraisals
- Provided recommendations to the Team lead for additional opportunities for revenue-generating activities
- Provided leads from past clients and sphere
- Provided exemplary service to sellers to generate excellent reviews and referrals.
Residential Real Estate Agent
Keller Williams Realty Centre
Frederick, MD
10.2018 - 01.2022
- Secure residential property listings: manage full cycle sales processes including escrow, title, and financing, open houses, home staging, and marketing strategies along with social media
- Sell properties by matching customer needs and desires, research, and show available, suitable properties, and maintain accessibility to all clients outside of normal working hours
- Drive tactical selling strategies to optimize market penetration and brand awareness; formulate promotional plans that included direct mail, print ads, web presence, and community interaction to drive interest
- Secure a high percentage of repeat and referral business, and enhance customer loyalty by delivering a world-class experience.
- Receive recognition for exceptional sales performance and training awards.
Residential Real Estate Agent
RE/MAX Plus
Frederick, MD
07.2015 - 10.2018
- Secure residential property listings: manage full cycle sales processes including escrow, title, and financing, open houses, home staging and marketing strategies, and social media
- Sell properties by matching customer needs and desires, research, and show available, suitable properties, and maintain accessibility to all clients outside of normal working hours
- Drive tactical selling strategies to optimize market penetration and brand awareness; formulate promotional plans that included direct mail, print ads, web presence, and community interaction to drive interest
- Secure a high percentage of repeat and referral business; enhance customer loyalty by delivering a world-class experience
- Receive recognition for exceptional sales performance.
Residential Real Estate Agent
RE/MAX Achievers
Frederick, MD
05.2012 - 07.2015
- Secure residential property listings: manage full-cycle sales processes, including escrow, title, and financing; open houses; home staging; and marketing strategies.
- Sell properties by matching customer needs and desires, research, and show available, suitable properties, and maintain accessibility to all clients outside of normal working hours
- Drive tactical selling strategies to optimize market penetration and brand awareness. To drive interest, formulate promotional plans that include direct mail, print ads, web presence, billboards, and community interaction.
- Secure a high percentage of repeat and referral business; enhance customer loyalty by delivering a world-class experience
- Received recognition for exceptional sales performance.
Real Estate Agent
Coldwell Banker Residential Brokerage
Rockville, MD
01.2010 - 05.2012
- Secure residential property listings: manage full cycle sales processes including escrow, title, and financing, open houses, home staging and marketing strategies to achieve over $7.5MM in annual sales revenue
- Sell properties by matching customer needs and desires, research and show available, suitable properties, maintain accessibility to all clients outside of normal working hours
- Drive tactical selling strategies to optimize market penetration and brand awareness; formulate promotional plans that included direct mail, print ads, web presence, billboards and community interaction to drive interest
- Secure a high percentage of repeat and referral business; enhance customer loyalty by delivering a world class experience
- Receive recognition for exceptional sales performance, named to "Coldwell Banker Circle of Excellence".
Residential Real Estate Agent
Coldwell Banker Innovations
Frederick, MD
01.2009 - 01.2010
- Selected by Senior Management to lead tactical start-up strategies for this new real estate location; spearheaded the establishment of internal controls, marketing and sales strategies, staff development, and client relations programs to grow business to $5MM in annual revenue within 12 months
- Recruited, hired, and trained a high-performance sales and support staff; led all event planning, database management, and marketing to support the Grand Opening of the new location.
Residential Real Estate Agent
Coldwell Banker Residential Brokerage
Frederick, MD
01.2004 - 01.2009
- Leveraged exceptional understanding of competitive landscape, home values and sales strategies to capitalize on market opportunities and grow annual revenue of this territory from $5MM to $12MM within 24 months.
Residential Real Estate Agent
Long and Foster
Frederick, MD
01.1989 - 01.2004
- Applied dynamic leadership and real estate expertise to drive sales from $2MM to $5MM within 1 year; participated in a very intense "Sweathogs" sales training course and achieved master's level producer in the region
- Elected Team Captain for 20-member group participating in "Sweathogs" Training; motivated and mentored team to excel at training assignments and led team from last place to first place in competition
- Drove business development and innovative marketing strategies to capture market share and enhance consumer interest; worked in tandem with a local marketing company to develop a campaign to promote a "Capture the Spirit of Frederick" theme.
Skills
- Customer Service/Client Relations
- Continuous Improvement
- Problem-solving aptitude
- Teambuilding and Motivating Others
- Network Development/Market Penetration
- Navigate Complex Real Estate Transactions
- REO and Short Sell Expertise
- HUD/Fannie Mae/Freddie Mac Standards
- Detail Oriented & Organized
- Effective Staging and Redesign Skills
- Financing Options Expertise
- First Time Homebuyer Programs
- Extensive Knowledge of Local Market
- Marketing/Advertising Strategies
- Prepare Price Comparisons & Set Sale Price
- Real Estate Trend Analysis
- Real Estate Contracts Expertise
- Thrive in Fast Paced Environment
- Social Media Promotion
- Self Motivation
- Professional Demeanor
- Reliability
- Contracts
- Market monitoring
- Written Communication
- Property Showing
- CRM software use
Honorsandawards
- Coldwell Banker Residential Brokerage - Presidents Club Member
- Frederick County Association of Realtors - Hall of Fame Member
- Ranked in the Top 10 Real Estate Agents, Frederick County Association of Realtors
- Coldwell Banker International President's Elite Circle
- 2004/2005/2006: Top Office Agent
- Current: Top 5% of Agents in United States
- Member of the Cambridge Who's Who
- Keller Williams Gold Circle
- Keller Williams Capper Club
- Keller Williams Bold Graduate
- Samson Properties Platinum Club
- Greater Capital Area Association of Realtor Gold Club
- Maryland Governors Service Award
Traininganddevelopment
- Graduate Realtors Institute
- Certified Residential Specialist
- Certified in Historic Maryland Properties (CHMP)
- Certified Preview International Specialist - upper end properties 1MM and above
- Real Estate Divorce Specialists
- Certified Short Sale Specialists
- Certified REO Specialists
- Master Sales Society
Personal Information
Title: Real Estate Industry Executive
Volunteer Experience
- Instrumental in forming a Parent Teachers Association; planned events and increased parent involvement in school activities for Brunswick Middle School.
- Adopted a school for needy children in the foster system; led fundraising and collection efforts to provide children with clothing, computers, day trips and play equipment.
- Volunteer Mediation for Calm and Washington County Mediation Center
- Volunteer when clients or friends ask for help with their community events.
Certification
Graduate of Realtor Institute (GRI)
Certified Residential Specialist (CRS)
At Home with Diversity (AHWD)
Certified Luxury Home Marketing Specialist (CLHMS)
Certified Luxury Home Marketing Specialist (GUILD Elite)
Certified Expert Buyers Agent (CEBA)
Certified Mediator Maryland
Notary for Maryland
Certified Divorce Specialist
Timeline
Residential Real Estate Agent
Samson Properties
01.2023 - Current
Real Estate Listing Specialists
Houwzer, LLC
01.2022 - 12.2022
Residential Real Estate Agent
Keller Williams Realty Centre
10.2018 - 01.2022
Residential Real Estate Agent
RE/MAX Plus
07.2015 - 10.2018
Residential Real Estate Agent
RE/MAX Achievers
05.2012 - 07.2015
Real Estate Agent
Coldwell Banker Residential Brokerage
01.2010 - 05.2012
Residential Real Estate Agent
Coldwell Banker Innovations
01.2009 - 01.2010
Residential Real Estate Agent
Coldwell Banker Residential Brokerage
01.2004 - 01.2009
Residential Real Estate Agent
Long and Foster
01.1989 - 01.2004
Graduate of Realtor Institute (GRI)
Certified Residential Specialist (CRS)
At Home with Diversity (AHWD)
Certified Luxury Home Marketing Specialist (CLHMS)
Certified Luxury Home Marketing Specialist (GUILD Elite)
Certified Expert Buyers Agent (CEBA)
Certified Mediator Maryland
Notary for Maryland
Certified Divorce Specialist