Laurie Snyder

• Developing and leading health system account managers to successfully implement and execute the CVM HSM commercial strategy to maximize profitable sales growth in a competitive, growing marketplace
• Successfully deploying a new go-to-market model that places health systems at the center, with commercial, medical and functional resources aligned to address the Quintuple Aim
• Increasing regional sales by implementing strategic business plans- Top examples include: Baptist Health, Ohio State, Bon Secours Mercy
• 2023 recipient of the Burke Award for exceptional coordination and customer centric collaboration
• Creating a positive team culture, and creating an environment of motivation, inclusivity collaboration and accountability
• Established clear communication channels between departments, promoting collaboration towards shared objectives.
• Optimized territory coverage by strategically allocating resources based on market potential and competitive landscape analysis.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

• Led strategies for five therapeutic areas within targeted IDN’s focused on: pre-launch and launch excellence, competitive updates, contracting while focusing on GTN, and implementing key strategic initiatives that drive competitive differentiation
• 2022 President’s Trophy Circle winner
• 2021 Account Director of the Year
• 2022 Recipient of Burke Award
• Led and convened the One J&J Chicago Health Inequity Collaborative with 9 workstreams and over 15 cross franchise stakeholders to decrease PAD health inequities
• Grew CVM hospital sales for tier one account over 100% YOY
• Mentored 4 DSAs to help develop strategies and ensure successful transitions
• Collaborated with KAM and worked to acquire Unbranded REMICADE preferred access at Northwestern Medical Center
• Successfully navigated REMICADE competitive threats with internal team members at Northwestern, largest Immunology customer in Region
• Led CARVYKTI EHR Launch strategy by developing first EHR order set ready Day 1 of launch, which increased access
• Developed and led strategies with field counterparts to successfully gain formulary access to SPRAVATO in 5 out of 6 IDNs, FASPRO and TECVALI in 100% of formulary targeted accounts
• Collaborated across J&J to engage in regional Big 10 AI Health Equity Bowl with Northwestern and 10 other academics

Collaborated with Med Tech DSAs to advance unique strategies and approaches targeting highly strategic customers interested in creating joint value business relationships

• Led overall strategy for Academic Orthopedic Consortium
• Worked with multiple internal and external partners to develop and gain approval for new joint value partnering model
• Leveraged J&J consumer team to develop an innovative 'Retail Collaboration' with an advanced hospital system to help ensure continuity of care and improve overall outcomes for patients
• Gained insights from strategic customers to develop new programs such as ASC business model and Diversity and Inclusion engagement with key systems

• Company Overview: Warsaw, Indiana, Raynham, MA and Wester Chester, PA
• Partnered internally to lead partnerships with strategic accounts by developing innovative contracts and leveraging cross franchise and Johnson and Johnson enterprise solutions and services
• Warsaw, Indiana, Raynham, MA and Wester Chester, PA
• Developed and implemented Orthopedic Service Line Partnership to promote differentiation
• Grew over $1m in orthopedic sales volume from Q3 2015 to Q1 2016 through strategic partnering with key accounts
• Partnered with one of the largest healthcare systems in the US, by transforming this account from a transactional relationship to a strategic partner
• Led and collaborated with multi-disciplinary teams internally and externally to implement strategic partnerships that result in significant growth

• Led team to develop orthopedic channel strategy for nontraditional stakeholders that demonstrated value of our products beyond metal and plastic
• Launched new marketing model and developed innovative value propositions, new solutions, and training programs
• Trained 100% of Orthopedic distributors nationwide in 15 months
• Created highly successful team that surpassed goals consistently
• Measured impact of new marketing program and found that accounts that implemented this program grew 3X more than non-Advantage accounts
• Recipient of annual National Marketing Award for 2011 and 2013

• Company Overview: Agri Stats is a privately held benchmarking firm for the agribusiness sector with clients including Tyson, Hormel, Smithfield, Perdue, Pilgrim’s Pride and Butterball
• Advised and counseled senior executives in areas of business revenue enhancement, marketing programs, and client relations
• Involved in quarterly company business planning focusing on maintaining premier status with current customer base while exploring new strategic development opportunities

• Successfully created and led new department that ensured open access of public sector reimbursed pharmaceutical, RISPERDAL
• Strengthened strategic alliances and aligned product platform with advocacy groups to maximize business results and minimize reimbursement barriers for existing and future public-sector product lines
• Partnered both internally and externally to provide innovative tools for Public Health Systems and Reimbursement Managers that maximized business result such as Medicaid Presentation, State Reimbursement Hot List, Advisory Boards, Home Office Visits and Healthcare Reform Trainings

• Partnered with public mental health sector payers for part of the eastern region (PA, MD, DC, NJ, and DE) to ensure open or preferred access of billion-dollar product, RISPERDAL
• Awarded 'Reimbursement Manager of the Year' for 2000
• Influenced key state mental health thought leaders for preferred or open access and led key state initiatives that significantly grew sales/market share statewide
• Established and capitalized on key internal partners to continue sales growth of all the sales programs

• Managed 10 sales representatives and increased sales of a 4-million-dollar gastrointestinal market and 2-million-dollar antifungal market in the DC and Maryland metropolitan and suburban areas
• Hired, trained, and cultivated employees
• Developed thought leaders

• Consistently exceeded sales performance, trained new representatives, participated in district leadership opportunities (interviewing and leading district workshops), and awarded 'CNS Representative of the Year'

• Led District in Sales for allergy, antifungal, and gastrointestinal market
• Recruited for diverse talent