LAURIE SOUKUP
Sr Client Director And Business Development Lead
AUSTIN,TX
Summary
Experienced with client relationship management and strategic planning. Utilizes leadership to drive client satisfaction and business growth. Track record of fostering strong team collaboration and delivering results in dynamic environments.
Overview
20
20
years of professional experience
2005
2005
years of post-secondary education
Work History
Senior Client Director, Sales
We Are Rosie
09.2022 - Current
- Closed 2024 at 111%, driving 75% of company revenue.
- Manage a high-value Enterprise portfolio, ensuring service delivery and strong client communication.
- Lead presentations to prospective C-suite clients, securing new business partnerships.
- Identify risks and implemented strategies for mitigation in client engagements.
- Negotiate favorable contracts, ensuring mutually beneficial terms.
- Analyze market trends to inform decisions and provide industry insights.
- Foster a collaborative, success-driven team environment.
Solutions Learning Partner/Intern Program Manager
PRO Unlimited (Contractor for Meta)
02.2020 - 08.2022
- End-to-end program management of GBG Scaled LRN360: work with Sales and XFN partners to evaluate and identify training needs; coordinate with facilitators and provide guidance on curriculum to ensure it is beneficial to client growth; promote, facilitate and execute training session and oversee meeting logistics; establish KPI's with partners and analyze post-training metrics to understand impact on the business
- Collaborate with Scaled subject matter experts and XFN partners to communicate and promote Business Learning priorities/updates
- Managed end-to-end content creation and curation for Intern experience, including enablement, growth, training, and curriculum.
- Developed a sales-focused training program in response to feedback, successfully onboarding 31 interns across 3 cohorts (2020-2021).
- Led the pilot of the first-ever remote intern program, covered by Business Insider .
- Collaborated with Sales, HR, D&I, and Recruiting to build a Sales and Professional Development curriculum.
- Managed weekly check-ins with interns and managers, making real-time adjustments based on feedback.
- Coordinated with senior leadership (Sales VP, Directors) for ongoing program updates and performance reviews.
- Analyzed data to assess program performance and created recommendations for future optimizations.
Intern Program Manager Intern
PRO Unlimited (Contractor for Meta)
01.2020 - 12.2021
- Managed end-to-end content creation and curation for Intern experience, including enablement, growth, training, and curriculum.
- Developed a sales-focused training program in response to feedback, successfully onboarding 31 interns across 3 cohorts (2020-2021).
- Led the pilot of the first-ever remote intern program, covered by Business Insider (link).
- Collaborated with Sales, HR, D&I, and Recruiting to build a Sales and Professional Development curriculum.
- Managed weekly check-ins with interns and managers, making real-time adjustments based on feedback.
- Coordinated with senior leadership (Sales VP, Directors) for ongoing program updates and performance reviews.
- Analyzed data to assess program performance and created recommendations for future optimizations.
Client Partner - Travel Vertical
Meta (formerly Facebook, Inc)
07.2011 - 06.2015
- Pioneered the Travel Vertical team during its transition from Mid-Market sales, identifying key growth clients within the Global Sales organization.
- Exceeded revenue growth targets through strategic planning and business management.
- Collaborated with cross-functional teams (Creative, Measurement, Mobile, Sales Leadership) to drive client business growth.
- Built strategic relationships with major travel brands (Southwest Airlines, Starwood Hotels) by aligning business needs with marketing solutions.
- Maintained strong relationships within the travel team and individual pods.
- Adapted quickly to a dynamic environment, embracing change and pivoting when necessary.
Associate Director - Disney Parks and Resorts
Digitas
11.2006 - 06.2011
- Directed online strategy and activation for Walt Disney World, Disneyland Resort, Disney Cruise Line, Adventures by Disney, Aulani, and Disney Vacation Club.
- Managed internal media team operations (3 Associates, 2 Planners, 1 Supervisor).
- Developed mobile, social, and re-marketing strategies across Disney brands.
- Negotiated Disney's first upfront commitment; presented recommendations to media and brand teams.
- Identified consumer insights and target segmentation to inform strategic planning and investments.
- Collaborated cross-functionally with analytics, research, creative, and media teams to ensure alignment and results-driven solutions.
Senior Media Planner - Disney, Eli Lilly, Mars-Pet & Food Division, ShoreBank, Whirlpool Corporation
Digitas
11.2006 - 06.2011
- Company Overview: Chicago, IL
- Lead planner and negotiator across diverse media spectrum including national, geo-targeted initiatives and search engine marketing campaigns
- Developed digital media plans based on overall digital strategy - responsible for RFP issuance, negotiation and purchasing, execution, accountability fulfillment and final campaign analysis
- Managed three associate planners across portfolio of five different clients with an overall media budget of $30MM
- Daily communication with clients to ensure their satisfaction with the promotion, execution and advertisement of the brand
- Chicago, IL
Earlier Career History
Digitas (3 Promotions) and Starcom Worldwide
04.2005 - 06.2011
Associate Media Planner - Miller Brewing Company
Starcom Worldwide
04.2006 - 10.2006
- Supporter in the strategic planning and execution of a $100 million national media plan for all Miller Lite campaigns
- Managed execution of media campaigns: stewardship of the buy, managed vendor relationships and assisted in the negotiation of buys
Associate Media Buyer - Miller Brewing Company
Starcom Worldwide
04.2005 - 03.2006
- Negotiated, purchased and steward local radio spot buys and merchandising for Miller Brewing Co
- With multiple vendors while meeting communications and financial goals
Education
Bachelor of Science - Business Marketing
University of Central Florida
Orlando, FLSkills
Team management
Timeline
Senior Client Director, Sales
We Are Rosie
09.2022 - Current
Solutions Learning Partner/Intern Program Manager
PRO Unlimited (Contractor for Meta)
02.2020 - 08.2022
Intern Program Manager Intern
PRO Unlimited (Contractor for Meta)
01.2020 - 12.2021
Client Partner - Travel Vertical
Meta (formerly Facebook, Inc)
07.2011 - 06.2015
Associate Director - Disney Parks and Resorts
Digitas
11.2006 - 06.2011
Senior Media Planner - Disney, Eli Lilly, Mars-Pet & Food Division, ShoreBank, Whirlpool Corporation
Digitas
11.2006 - 06.2011
Associate Media Planner - Miller Brewing Company
Starcom Worldwide
04.2006 - 10.2006
Earlier Career History
Digitas (3 Promotions) and Starcom Worldwide
04.2005 - 06.2011
Associate Media Buyer - Miller Brewing Company
Starcom Worldwide
04.2005 - 03.2006
Bachelor of Science - Business Marketing
University of Central Florida
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