Laurie Toth
East Haven,Connecticut
Summary
Web services leader with extensive experience supporting and guiding web strategy, governance, and operations in higher education. Proven ability to align digital platforms with institutional goals, strengthen accessibility and usability, and use data to drive ongoing improvement.
Overview
17
17
years of professional experience
Work History
Associate Director for Digital Operations
Yale School of Management
07.2023 - Current
- Lead day-to-day operations of the SOM.Comms JIRA queue, resolving more than 50% of over 400 annual requests.
- Evaluate and prioritize incoming web requests by assessing feasibility, scope, and alignment with CMS capabilities, accessibility standards, and institutional requirements.
- Direct site quality assurance efforts by investigating issues, coordinating with internal teams, and submitting clear, actionable requests to external vendors.
- Define and track performance metrics to assess the effectiveness of published content and web support services, using insights to refine workflows, site updates, documentation, and training resources.
- Plan, coordinate, and conduct annual UX interviews with incoming students to identify application-related website pain points, and then prioritize and implement site updates based on findings.
- Develop and manage newsletters, including template creation, campaign production, distribution, and Mailjet training for content editors.
- Oversee faculty profile and publication management, ensuring data accuracy, coordinating faculty photoshoots, and serving as a direct point of contact for faculty-requested updates and edits.
- Facilitate weekly digital team meetings by setting agendas, guiding discussions, and ensuring clear communication and cross-team alignment.
Digital and Social Media Coordinator
Yale School of Management
12.2016 - 07.2023
- Published and supported content via Drupal and enterprise workflows.
- Collaborated with stakeholders to develop effective, data-driven web content and layout strategies.
- Conducted user testing and evaluated features for CMS enhancements.
- Compiled analytics reports to guide content refinement and assess performance.
- Trained faculty, staff, and students on CMS functionality, content standards, and publishing processes.
- Managed Yale SOM’s social media platforms, overseeing content creation, publishing, and engagement analytics.
- Coordinated efforts of student photographers and social media ambassadors for authentic storytelling.
Senior Website and Photo Editor
Yale School of Management
10.2008 - 12.2016
- Managed web content, image assets, and editorial workflows.
- Coordinated student staff supporting web publishing and data projects.
Education
M.S. - Interactive Media
Quinnipiac University
B.S. - Mass Communications
Central Connecticut State University
Skills
- Web Publishing and CMS Administration
- User Experience and Accessibility Standards (WCAG 20)
- Web Analytics and Reporting
- User Testing and Feedback Analysis
- Content Layout, Structure, and Visual Hierarchy
- Taxonomy and Site Organization
- Stakeholder Support and Troubleshooting
- Workflow Analysis and Optimization
- Documentation and Training Materials
- Project Coordination
- JIRA Queue Management
ACTIVITIES
- Yale Working Women's Network, Website Editor
- Yale SOM Volunteer Committee
- Yale SOM Staff Sustainability Committee
- Yale SOM Book Club
Timeline
Associate Director for Digital Operations
Yale School of Management
07.2023 - Current
Digital and Social Media Coordinator
Yale School of Management
12.2016 - 07.2023
Senior Website and Photo Editor
Yale School of Management
10.2008 - 12.2016
M.S. - Interactive Media
Quinnipiac University
B.S. - Mass Communications
Central Connecticut State University