Laurin YODER
Anderson,SC
Summary
Results-driven Brand Manager develops & implements successful marketing plans & brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty & brand recognition. Articulate & driven leader with high energy & engaging personality.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Brand Activation Manager
BRIXX WOOD FIRED PIZZA + CRAFT BAR
08.2022 - Current
- Planned, implemented, & tracked sales & marketing strategies to promote brand products.
- Created & managed budgets to maximize brand reach & engagement.
- Analyzed customer feedback & market trends to make informed decisions about product & brand messaging.
- Consulted with product development teams to enhance products based on customer interest data.
- Compiled product & customer data to generate informed profit projections.
MARKETING SUPERVISOR
BRUMIT RESTAURANT GROUP
06.2018 - 08.2022
- Led team in developing & executing marketing plans that enhanced Arby's Corporate's Marketing initiatives
- Provided individualized New Store Opening strategies (14 new builds & 11 remodels)
- Managed team of 4 marketing professionals developing and implementing 13 campaigns each year.
- Continually maintained & improved company's reputation & positive image in markets served.
- Generated sponsorships with related & partnering entities to enhance marketing objectives.
- Served as CO-Op President for 2 consecutive years.
- Served as Arby's Foundation's Grant Nominator for 4 consecutive years in GSA & CLT DMAs.
Board Member
Mountain Child Advocacy Center
07.2018 - Current
- Collaborated with other board members to develop & execute programs and initiatives to advance organizational mission.
- Served on Golf Planning Committee for 3 consecutive years. (Largest fundraising event)
- Served as advocate & ambassador for organization by fully engaging, identifying, & securing resources and partnerships to advance mission.
- Provided guidance & leadership on strategic planning initiatives & organizational development.
- Raised & collected over $300,000 for the organization in the last 6 years.
Board Member
Big Brothers, Big Sisters Of WNC
06.2019 - 08.2022
- Collaborated with other board members to develop & execute programs & initiatives to advance organizational mission.
- Served as advocate & ambassador for organization by fully engaging, identifying, & securing resources & partnerships to advance mission.
Education
Bachelor of Arts - PHOTOGRAPHY
Savannah College of Art And Design
Savannah, GA06.2018
Skills
- Strategy Development
- Brand Visibility & Management
- Consumer Branding
- Sales Tracking
- Promotional Planning
- Partnership Building
- Team Member Development
- Customer Engagement
- Corporate Communications
- Budget Development
- Digital Content Development
- Customer Retention Strategies
- Direct Email Campaigns
- Launch New Products
- Customer Transactions
- Project Management
- PR Events
- B2B Marketing
- Business Development Support
- Networking
- ROI Analysis
- Adobe Creative Suite
- Excellent Written and Verbal Communicator
- Microsoft Office Suite Expertise
- Special Event Planning
- Cross-Functional Team Leadership
Certification
HOOTSUITE PLATFORM
HOOTSUITE SOCIAL
MARKETING
SKILLS
ADOBE CREATIVE SUITE
- ORGANIZED
EFFICIENT
LEADERSHIP EXPERIENCE
QUICK TO ADAPT
- CREATIVE & ANALYTICAL
TEAM PLAYER
MULTITASKER, VISUAL ARTIST & EXPERIENCED MARKETER
LYNDA.COM (16 TOTAL) :
SCIENCE OF SALES
VALUE BASED PRICING
MARKET RESEARCH
HOW TO WRITE MARKETING COPY
SELF MOTIVATED
- OPTIMISTIC
CURRENTLY BASED IN CHARLOTTE, NC. OPEN TO RELOCATION.
Activities, Interests
- Sports Enthusiast #gobirds
- Art & Design
- Weight-lifting
- International Travel
- Nature Documentaries
Timeline
Brand Activation Manager
BRIXX WOOD FIRED PIZZA + CRAFT BAR
08.2022 - Current
Board Member
Big Brothers, Big Sisters Of WNC
06.2019 - 08.2022
Board Member
Mountain Child Advocacy Center
07.2018 - Current
MARKETING SUPERVISOR
BRUMIT RESTAURANT GROUP
06.2018 - 08.2022
Bachelor of Arts - PHOTOGRAPHY
Savannah College of Art And Design
HOOTSUITE PLATFORM
HOOTSUITE SOCIAL
MARKETING
SKILLS
ADOBE CREATIVE SUITE
- ORGANIZED
EFFICIENT
LEADERSHIP EXPERIENCE
QUICK TO ADAPT
- CREATIVE & ANALYTICAL
TEAM PLAYER
MULTITASKER, VISUAL ARTIST & EXPERIENCED MARKETER
LYNDA.COM (16 TOTAL) :
SCIENCE OF SALES
VALUE BASED PRICING
MARKET RESEARCH
HOW TO WRITE MARKETING COPY
SELF MOTIVATED
- OPTIMISTIC
CURRENTLY BASED IN CHARLOTTE, NC. OPEN TO RELOCATION.
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