Laurine PEEL

I am responsible for managing strategy and media execution of their client portfolio for Paid Search and Paid Social.

• Provide technical support and high-level oversight for the additional clients your podmates are directing.
• Work cross-functionally to develop enterprise-level and cross-channel strategies and reporting.
• Delegate the bulk of reporting and optimizations to your support teammates. Dedicate your time to quality checking media and ensuring optimal engine growth and health.
• Take charge of learning through regular team trainings.
• Aid in the development of other client delivery pod members through monthly meetings to review questions, progress, and challenges; evaluate capabilities monthly to report back to team manager.
• Collaborate closely with your Account Manager on how to strengthen client relationships, improve efficiency, and scale performance.

As a Marketing Director at Hull House Recovery Residences, a 501(c)(3) not-for-profit, charity organization, I oversee many aspects of the organization from planning, developing, creating, implementing and evaluating programs to fundraising to marketing and communications.

I provide support and insight in the building of digital strategic marketing plans and helped determine position in the market.

With techniques and tools, I measure and report the effectiveness of marketing, advertising, and communications programs. I create plans and execute marketing initiatives for the business growth of the organization's products and services.

My services included but are not limited to Social Media advertising and marketing, web design and development, SEO and content marketing, email marketing,...

Strategized, managed, developed and executed multiple digital marketing campaigns across a variety of clients including campaign expectations, setup, detailed analytic and strategic reporting.

These include SEO, PPC, Email, Google and Social Media Ads. I also conduct Social Media consultations and strategies.

Using white-hat techniques, market and industry research, performance data and my knowledge in Web Design, I identify areas of improvement and implement proactive solutions.

I am also responsible for conceptualization and implementation of all the marketing creatives that meet marketing strategies from concept to completion.

I was responsible for managing the process of sourcing, buying, negotiating, and implementing third party (3P) products and marketing data for the ecommerce stores at F+W. Third party curated products are produced by external vendors which are either ordered into inventory or sold via drop ship to sell on our ecommerce stores. Our ecommerce stores offer niche products across several vertical enthusiast markets.