Erik Lauritsen
Leawood,KS
Overview
22
22
years of professional experience
Work History
Sales Representative
Hammary Furniture Company
Denver, CO
05.2022 - 04.2023
- Built and maintained strong business partnerships through a consultative selling approach.
- Cultivated and managed a $2M sales territory of dedicated furniture retail partners.
- Organized marketing efforts and presented extensive occasional product line to retail buyers.
- Developed and implemented all sales training initiatives to improve retail sales knowledge and performance.
Sales Representative
Southern Furniture Industries
Leawood, KS
08.2016 - 09.2022
- Increased retail sales through the creation and implementation of training tools.
- Evaluated merchandising programs to maximize productivity of retail floor space.
- Established and maintained strong dealer relationships through consistent communication, feedback and follow-up.
- Monitored customer order process and inventory flow.
- Identified customer needs to deliver relevant product solutions in order to maximize sales.
- Grew sales 55% in two years
Sales Representative
La-Z-Boy, Inc
Overland Park, KS
05.2003 - 07.2016
- Developed strong personal and professional relationships with retail partners through trust, open communication, feedback and follow-up.
- Directed and guided retail owners in all aspects of business planning, training, advertising, real estate development, merchandising and display.
- Identified customer needs to deliver relevant product solutions and promotions to maximize growth.
- Managed continual sales growth in both units and dollars for a large volume territory.
Business Development Representative
Advantage Payroll Services, Inc.
Denver, CO
05.2001 - 04.2002
- Established a network of referral sources through the delivery of consultative sales presentations to accounting and financial professionals and business owners.
- Organized and implemented marketing efforts enabling sales team to exceed sales quotas ten out of twelve months in 2001.
- Increased territory referral base 200% in first ten months.
- Mentored new sales representatives on product knowledge and co
Timeline
Sales Representative
Hammary Furniture Company
05.2022 - 04.2023
Sales Representative
Southern Furniture Industries
08.2016 - 09.2022
Sales Representative
La-Z-Boy, Inc
05.2003 - 07.2016
Business Development Representative
Advantage Payroll Services, Inc.
05.2001 - 04.2002
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