Lauryn Lee

Experienced digital marketing associate with 3+ years of experience in campaign management and creative direction. Skillful utility of data-driven insights to inform marketing decisions and enhance campaign effectiveness. Track record of fostering collaboration and achieving measurable marketing objectives.

• Developed creative content strategies, leveraging social media trends to enhance brand visibility and audience engagement.
• Conducted in-depth market analysis to identify target demographics, proposing data-driven strategies to expand digital footprint.
• Orchestrated content creation and influencer partnerships, boosting engagement 200% and 60% follower growth in 2 months.
• Directed creative photoshoot concepts and content strategies, fostering strong relationships with micro-influencers to amplify brand reach.
• Analyzed social media metrics to optimize content strategy, resulting in substantial engagement and follower growth across platforms.
• Developed engaging email and social media strategies which boosted brand awareness and customer acquisition.
• Collaborated under the Director of Marketing to create the group's signature slogan, enhancing the brand's identity.
• Conducted quarterly analyses using key performance indicators, identifying trends and recommending strategic adjustments.
• Created a new digital inventory system, optimizing product tracking and restocking processes, resulting in substantial productivity gains.
• Oversaw financial transactions, ensuring accuracy and compliance while fostering positive customer relationships.
• Coordinated business events, boosting attendance, revenue and the strength of the business relationship with its community.

• Shopify Certified
• Google Analytics Certified
• Proficient in all Microsoft Office Apps
• Experienced with all Adobe Apps
• In-depth knowledge of market research platforms and consumer insight platforms (ex. Mintel, MRI Simmons)
• Experienced with AI (ex. ChatGPT, SemRush)

• Google Analytics Certification
• Search Engine Optimization (SEO) Certification by SEO Optimer
• Facebook Blueprint Certification
• Shopify Certification
• Proficient in all Microsoft Office Apps
• Experienced with all Adobe Cloud Apps - Specialty in Photoshop, Illustrator & InDesign
• Experienced with AI Programs (ex. SemRush, ChatGPT)
• In-depth knowledge of market research and consumer insight platforms (ex. Mintel, MRI Simmons)