Lavanya Nolan
Portland,OR
Summary
Proven marketing and operations leader who leads engagement through impactful retail, digital, and product marketing experience. Skilled at expanding brand awareness through effective, engaging storytelling that captivates the consumer. Creative problem solver who leverages existing resources, best practices and consumer insights to develop strategic new approaches across digital and store touchpoints
Overview
9
9
years of professional experience
Work History
Associate Director/Account Manager
Thesis Agency - Major League Soccer
2024.02 - Current
- Responsible for overseeing Major League Soccer (MLS) email marketing activations and how they impact League efforts, plus distribution and execution of League-led initiatives, with a focus on helping drive fan engagement and Club attachment at the local level
- Launching a series of A/B tests to optimize email messaging and audience targeting; goal to increase opt-in for fans and increase ticket sales by 20%
- Key point of contact for league and multiple club marketing leaders across the U.S. and Canada, ensuring email strategies are reflective of larger organization and Club efforts are optimized and amplified
- Establish day-to-day relationship with different league marketing accounts, serving as a trusted resource, managing information flow and ensuring marketing efforts are joined up
- Actively participate with Club and League partners, understanding and representing their unique needs, participate in cross-functional strategic planning
- Bring a local lens to the development of League marketing plans and promotion of big events, helping create ownable, breakthrough moments in markets
- Leverage sales and marketing data to produce reports with strategy team, providing summaries and reports of activities and performance across marketing platforms and touchpoints (campaigns, activations, social, paid media, etc.)
- Build strong cross-functional relationships and partner to elevate Club brands by championing more impactful execution
- Develop strategic business priorities and execution plans alongside Executive and Senior leadership.
- Leading a team of production and account professionals, overseeing multiple client relationships driving growth and ensuring sustained engagement
- Scout new business opportunities and pitch agency services and capabilities to multiple Major League Soccer club teams.
Nike Stores Seasonal Planning Manager /Associate Director
Nike/Thesis Agency
2022.10 - 2024.02
- Supported North America Retail Brand Stores running marketing strategy across fleet of 60+ stores in support of key brand priorities
- Concepted, launched and scaled North America brand priorities in small format Nike stores, integrated 020 approach to drive store traffic, increase brand affinity, and encourage footwear sell through
- Defined Future Strategies – Develop frameworks, analysis, and critical thinking for key strategic projects. Scope the work, define workstreams, and serve as overall project quarterback.
- Collaborated with internal teams by partnering on asset management, merchandise design, sales and community outreach to boost local, regional, and national market saturation
- Adapted strategic framework integrating brand priorities and into Nike stores through omnichannel marketing campaigns (digital, retail brand, social)
- Managed up to 10 individuals across 4 Nike accounts: North America Brand Marketing
Operations, North America Brand Marketing, North America Integrated Media, Jordan Brand Marketing - Nike Embedded experience across 6 functions in North America: Program Development &
Capabilities, Seasonal Planning, Brand Marketing Channels, Category (Jordan, Brand Defining, Running, Kids, Women's, Basketball, Lifestyle, Purpose) and Email Marketing.
Brand Marketing Operations Lead
Nike/Thesis Agency
2021.06 - 2022.10
- Developed plans autonomously and worked closely with and in support of the North America Digital Marketing Directors on larger scale marketing plans
- Led meetings with cross-functional and geo partners to represent the digital conversation in the development and execution of teams marketing plans
- Partnered within the North America Digital Marketing team and performed a critical supporting role to seasonal offense for cross category execution, delivering both disruptive ideas to ignite the brand as well as orchestrating digital experiences to drive growth and consumer/athlete engagement
- Supported end-to-end campaigns including brand defining, seasonal and product moments. (World Cup, Olympics, Back to School, Running shoe launches, Chicago Marathon, NYC Marathon, Olympic Trials)
Digital Brand Operations
Nike/Thesis Agency
2018.06 - 2022.08
- Managed digital marketing campaigns for Nike North America Brand Marketing, ensuring project timelines are adhered to, resulting in deliverables being completed on time and on-budget.
- Defined multiple seasonal campaigns in Airtable, serving as a knowledgeable, reliable contact for any information required by cross-functional teams and stakeholders.
- Ensured all project deliverables meet brand standards from project briefing to consumer go-live.
- Identified, created, and implemented complex processes, resulting in long-term success and increased productivity.
- Partner between cross-functional teams, agency partners, and third-party vendors, fostering strong and collaborative relationships
- Promoted to Supervisor/Manager August 2020
Stores Key Lead/Marketing Manager
Lululemon Athletica - Ivivva
2015.06 - 2018.06
- Launched flagship showroom.
- Developed and implemented social media and marketing strategies
- Assisted designers in trend forecasting.
- Acted as the liaison between consumers, youth athletes and the design team
- Responsible for the weekly merchandising and design concept of store
- Prepared budgets, sales reports, weekly business recaps and store level goals
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Education
Master of Arts - Family And Consumer Sciences
George Fox University
Newberg, OR06.2012
Bachelor of Science - Merchandise Management/Business
Oregon State University
Corvallis, OR06.2008
Skills
- Retail Operations Management
- Client Relations & Customer Success
- Program & Project Management
- Finance Management & Forecasting
- Digital & Brand Marketing Marketing Strategy
- Budget & Scope Negotiation
- Leadership & Team Management
- Communication & Cross-Functional Teamwork
Cover Letter
To Whom It May Concern,
Running has the power to change everything. Community has the power to change everything. An inspirational brand has the power to change everything.
Combine them all, and you've figured it out.
My name is Jon and I'm writing in response to the Senior Specialist, Community Marketing role at On. I believe I'm a great candidate for this position; let me tell you why.
For the past several years, I've led the North America running community marketing strategy in Nike stores. I developed the playbook for how stores can serve as hubs for running communities. Ive partnered with run clubs and hired run coaches, with the belief that pairing an authentic community with consistent programming is what it takes to win the trust of runners all over country. While each market might be a bit different, the formula remains the same: community x brand x running, with consistency at the center. It works.
In addition to driving the 365 foundational running strategy, I've led strategy for major brand supported events including the Miami Marathon and Boston Marathon, as well as key footwear releases.
I've learned a lot in the two years I've led this body of work, and I would love to talk about how my skills and experience might be a good fit at On. I'm motivated and I'm dedicated.
Community x brand x running changed everything for me. I want to continuing applying that formula to change things for everyone else.
Sincerely,
Jon Marx
Personal Information
Title: Integrated Marketer
Timeline
Associate Director/Account Manager
Thesis Agency - Major League Soccer
2024.02 - Current
Nike Stores Seasonal Planning Manager /Associate Director
Nike/Thesis Agency
2022.10 - 2024.02
Brand Marketing Operations Lead
Nike/Thesis Agency
2021.06 - 2022.10
Digital Brand Operations
Nike/Thesis Agency
2018.06 - 2022.08
Stores Key Lead/Marketing Manager
Lululemon Athletica - Ivivva
2015.06 - 2018.06
Master of Arts - Family And Consumer Sciences
George Fox University
Bachelor of Science - Merchandise Management/Business
Oregon State University
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