Lavenia Church
San Mateo,CA
Summary
Senior Marketing Leader with 20+ years of experience planning and executing high-impact conferences, sponsored activations, and partner programs at a leading accounting firm. Skilled at collaborating with alliance partners to showcase technology solutions across strategic events, managing million-dollar budgets, and delivering measurable business results. Trusted advisor to senior executives with a strong track record of cross-functional collaboration and building scalable processes from the ground up.
Overview
2026
2026
years of professional experience
Work History
Marketing Events Leader
Deloitte & Touche
01.2024 - Current
- Manage end-to-end execution of large-scale conferences and industry events ranging from $1–3 million in budget, including booth coordination, staffing plans, and on-site management
- Collaborate with alliance partners to showcase technology solutions, securing favorable sponsorship opportunities and maximizing presence at strategic events
- Track and report on key performance indicators across events drawing 100–300 clients to demonstrate impact on pipeline generation and brand awareness
- Partner with demand generation team to identify opportunities for continued client engagement following conferences, and equip Sales Executives with post-event survey results and tailored messaging to support ongoing outreach to targets and clients
- Maintain comprehensive event trackers and project plans to keep cross-functional stakeholders aligned across Sales, Creative, and leadership teams
Portfolio & Client Engagement Leader
Deloitte & Touche
2020 - 2024
- Partnered with business leaders to identify key offerings and shape integrated marketing strategies
- Built persona-based engagement strategies that increased audience engagement and marketing effectiveness
- Led a specialized team of 5 executing integrated campaigns across live and virtual events, newsletters, and podcasts
- Created a comprehensive events toolkit that standardized execution quality across the organization and became a go-to resource for event teams
Strategic Marketing Planner
Deloitte & Touche
01.2016 - 01.2020
- Built comprehensive annual marketing plans and long-term strategies in close partnership with senior leadership, ensuring alignment with core business priorities and partner initiatives
- Conducted ongoing analysis of market trends, competitor activity, and audience behavior to surface new opportunities and inform campaign direction
- Oversaw the development and execution of integrated marketing campaigns spanning multiple channels, coordinating across Sales, Creative, and product teams to drive pipeline and brand awareness
- Tracked KPIs and ROI on an ongoing basis, using performance data to refine strategies and optimize outcomes
- Managed and approved marketing budgets, balancing spend across initiatives to maximize business impact
- Maintained brand consistency across all campaigns and materials to reinforce the firm's market position and identity
Regional Marketing Manager
Deloitte & Touche
01.2011 - 01.2016
- Managed 15–20 regional field marketing events annually, including sponsorship negotiations, vendor relations, logistics coordination, and budget oversight
- Developed an ROI tracking framework that was recognized as a best practice and adopted firm-wide
- Partnered with Sales to qualify leads and measure the business impact of marketing investments
- Grew brand visibility through targeted social media campaigns and coordinated outreach
Senior Marketing Associate
Deloitte & Touche
01.2008 - 01.2011
- Launched two flagship large-scale events that became premier annual programs, growing attendance consistently year over year
- Created an onboarding guide for Sales Executives to improve cross-functional alignment and resource navigation
- Co-led the Marketing Associate Steering Committee to drive professional development and knowledge sharing
Marketing Coordinator / Administrative Assistant
Ameriprise Financial
01.2003 - 01.2008
- Managed 10 seminar workshops and client acquisition events from concept through execution
- Improved office productivity by streamlining operations and internal procedures
Education
Bachelor of Science - Marketing
San Francisco State University
CA01.2005
Skills
- Platforms: Salesforce, Splash, Certain
- Productivity: Google Workspace, Microsoft Office Suite
Affiliations
- American Marketing Association (AMA)
- Information Technology Services Marketing Association (ITSMA)
Timeline
Marketing Events Leader
Deloitte & Touche
01.2024 - Current
Strategic Marketing Planner
Deloitte & Touche
01.2016 - 01.2020
Regional Marketing Manager
Deloitte & Touche
01.2011 - 01.2016
Senior Marketing Associate
Deloitte & Touche
01.2008 - 01.2011
Marketing Coordinator / Administrative Assistant
Ameriprise Financial
01.2003 - 01.2008
Portfolio & Client Engagement Leader
Deloitte & Touche
2020 - 2024
Bachelor of Science - Marketing
San Francisco State University