LaVerna Saunders
Business Development Representative
Ellicott City,MD
Summary
Dynamic marketing, sales, and customer success professional with over 15 years of experience driving brand growth, optimizing strategies, and delivering exceptional client outcomes. Adept at crafting innovative campaigns, leveraging AI-powered tools, and conducting competitive analysis to enhance market presence and increase revenue. Proven expertise in cross-functional collaboration, go-to-market planning, and customer engagement across diverse industries. Recognized for building lasting client relationships and exceeding performance targets in fast-paced, results-driven environments.
Overview
16
16
years of professional experience
Work History
CEO
JOS Marketing and Sales Enterprises
Baltimore, MD
01.2014 - Current
- Collaborate with small businesses to elevate sales, marketing, and public relations strategies, driving brand recognition and sustainable growth
- Designed and implemented innovative public relations and marketing campaigns, achieving an 80% expansion in marketing reach and audience engagement
- Develop comprehensive go-to-market strategies and marketing collateral for startup companies, securing shelf placement in local and national retail chains
- Leverage AI-powered technologies to produce high-impact video content, effectively conveying brand narratives and increasing audience engagement
- Enhance social media marketing campaigns through AI-driven optimization, resulting in improved audience interaction and lead generation
- Plan and execute nationwide media tours for high-profile celebrity entertainers, ensuring maximum exposure and successful event outcomes
Inside Sales Representative
A Place for Mom
Seattle, WA
01.2018 - 01.2020
- Expanded the company's marketing reach and strengthened brand recognition by designing and executing targeted social media campaigns for family caregivers
- Established and maintained professional relationships with case managers, social workers, admissions directors, and healthcare administrators to generate patient referrals to independent and assisted living communities within the assigned territory
- Managed and optimized CRM systems to ensure accurate tracking of client interactions, sales pipelines, and performance metrics
- Conducted detailed needs analysis to identify key challenges faced by families and seniors, delivering personalized senior living solutions aligned with their unique requirements
- Collaborated with cross-functional teams, including marketing and operations, to streamline referral processes and improve customer satisfaction
Territory Manager
Alliance Natural
Charlotte, NC
01.2009 - 01.2014
- Achieved multiple quarterly awards for exceptional sales performance, consistently exceeding targets in the Northeast region
- Spearheaded new product placements for national brands, driving significant sales growth and enhancing profitability across key accounts
- Conducted in-depth competitive analysis in the frozen foods category, delivering comprehensive reports on marketing trends, competitor pricing, and consumer preferences to make informed, strategic decisions
- Cultivated strong, trust-based relationships with buyers to secure prime in-store placements, including point-of-purchase displays, aisle features, end caps, and power wings, elevating brand visibility and consumer engagement
- Provided training and product education to buyers, optimizing shelf placements and facilitating cross-merchandising strategies to boost product prominence and sales
Education
Bachelor of Science - Mass Communication
Towson University
Skills
- Comprehensive Marketing Strategy Development and Execution
- Advertising Campaigns Focused on Audience Engagement
- High-Impact Sales Leadership and Revenue Growth
- Advanced Customer Success Management and Retention Strategies
- Market Research
- AI-Enhanced Content Creation
- Social Media Campaigns
- Lead Generation
- Public Relations Planning
- Media Tour Execution
- Brand Development
- Retail Merchandising
- Shelf Placement Optimization
- Cross-Merchandising
- CRM System Management
- Sales Pipeline Optimization
- Organizational Development
- Event Planning
- Interpersonal Skills
- Problem-Solving Abilities
- Public speaking
- Innovative visionary
Contact
667-261-3114
Ellicott City, MD 21043
Education and Training
Bachelor of Science in Mass Communication Towson University
Towson, MD
References
Available on request.
Timeline
Inside Sales Representative
A Place for Mom
01.2018 - 01.2020
CEO
JOS Marketing and Sales Enterprises
01.2014 - Current
Territory Manager
Alliance Natural
01.2009 - 01.2014
Bachelor of Science - Mass Communication
Towson University
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