La'Von (Angel) Moore
Spring,Texas
Summary
Results-driven CRM professional prepared for this role. Extensive experience in developing and implementing CRM strategies that improve customer satisfaction and loyalty. Highly collaborative with strong focus on achieving results and adapting to changing needs. Proficient in data analysis and team leadership, with reputation for reliability and flexibility.
Overview
13
13
years of professional experience
Work History
Growth & Development Services Lead/CRM Manager
Wood
12.2019 - Current
- Develop G&D business tools to support business requirements for internally-generated data and analysis regarding markets, customers, and the sales pipeline, and to support BD processes such as sales forecasting and business winning
- Manage CRM team and ensure team is continuing to meet the needs of the business and users
- Ensure governance, maintenance and development of G&D systems and reporting, including inputs to policies, procedures and guidance, areas of improvement, license allocation and regulatory compliance
- Development of Power BI dashboards on a Group and BU level
- Maintain an awareness and understanding of G&D activities and performance to support reporting and analysis activities
- Ensure users are kept informed of any system or procedure changes
- Develop win/loss CRM notifications and output forms
- Championed a culture of continuous improvement by regularly reviewing and updating CRM processes and strategies, maintaining a focus on achieving organizational goals.
- Coordinated with IT department to ensure seamless integration of new CRM features and functionalities across all relevant platforms.
- Implemented automation tools to streamline routine tasks, allowing team members to focus on high-impact activities that drive results.
- Oversaw CRM platform updates and maintenance, ensuring optimal performance and minimal downtime.
- Trained sales team on CRM tools, boosting productivity and lead conversion rates.
- Partnered with IT department to resolve technical difficulties within the CRM platform, ensuring minimal disruptions for users across the organization.
Corporate CRM Lead
Wood
09.2016 - 12.2019
- Responsible for maintaining the Wood CRM system which includes system Microsoft updates and new system rollout planning and implementation (new Wood CRM)
- Modify the system as needed by the company, including but not limited to, changes to the records form, add-on software, and mapping existing records to new organizational structure
- Maintain user licensing and work with Microsoft on licensing agreements
- Developed customized reports for improved sales forecasting and accurate performance tracking
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members
- Development of Power BI dashboards on a Group and BU level
CRM Lead
Wood
03.2014 - 09.2016
- Planned, created, tested and deployed Global CRM Rollout (New Wood Group system)
- Worked with the developers to ensure the system was ready for the global rollout
- Migrated the data from the legacy systems to the new global CRM system
- Helped develop training materials
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
- Created training guides and in-person and online training courses to improve user experience in Microsoft CRM environment.
CRM Coordinator
Wood
01.2013 - 03.2015
- Played a key role in migrating legacy customer information into a new centralized CRM system while maintaining data integrity during the transition process.
- Conducted regular audits of CRM data to maintain accuracy and ensure compliance with industry standards.
- Proven ability to learn quickly and adapt to new situations.
- Developed customized reports for senior management, providing valuable insights into customer trends and behavior patterns.
- Supported development and rolled out new features in system (Tier Risk Assessment Tool, Win Strategy Tool and automation of the Approval Process in CRM)
- Worked with the developer to ensure the forms worked correctly
- Helped develop training materials
- Train new users and add them to system
- Implemented automated workflows within the CRM system to increase efficiency and reduce manual tasks for staff members.
Proposal Development Group (PDG) Administrative Assistant
Wood
01.2012 - 01.2013
- Assisted with pre-qual, expression of interest, and request for information responses to clients
- Responsible for PDG’s expenses
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Facilitated collaboration within team by organizing regular meetings and tracking project progress.
- Organized office events such as holiday parties or team-building activities, promoting a positive company culture and boosting employee morale.
- Volunteered to help with special projects of varying degrees of complexity.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
Education
Associates Degree -
Lone Star
Houston, TexasSkills
- Microsoft Dynamics CRM
- Power BI
- Microsoft Office Suite
- Oracle
- SharePoint
- CRM Integration
- GDPR Compliance
- Data-driven decision-making
- Teamwork and Collaboration
- Team Leadership
- Effective Communication
- Training development
- Sales Reporting
- Sales Tracking
- Data Analytics
Summary
12+, Microsoft Dynamics CRM, BU Performance Reporting, System Rollout Planning and Implementation
Timeline
Growth & Development Services Lead/CRM Manager
Wood
12.2019 - Current
Corporate CRM Lead
Wood
09.2016 - 12.2019
CRM Lead
Wood
03.2014 - 09.2016
CRM Coordinator
Wood
01.2013 - 03.2015
Proposal Development Group (PDG) Administrative Assistant
Wood
01.2012 - 01.2013
Associates Degree -
Lone Star
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