LAWANA GIBSON
HANOVER,MD
Summary
Multifaceted and detail-oriented professional, offering comprehensive experience in operations management, contract management and negotiation, sales and marketing, and new business development. Ready to offer exceptional leadership and planning abilities to take on new role in dynamic new position. Demonstrated expertise in cultivating and managing exceptional teams to meet and exceed demanding targets. Extensive knowledge of executing to drive waste out of business. Dedicated to efficient conflict resolution while delivering excellent results. Demonstrated expertise in cultivating and managing exceptional teams to meet and exceed demanding targets. Skilled in communicating to meet performance and productivity requirements while ensuring compliance with policies and regulations. Proven expertise in technology and communications industry.
Overview
20
20
years of professional experience
Work History
Senior Manager of Operations
Verizon
Hanover, MD
11.2018 - Current
- Supervise more than 70+ employees' day-to-day activities and made plans to rectify issues resulting in team leading organization in both productivity and quality results.
- Provide effective communication; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures.
- Define and execute performance improvement model to drive business outcomes.
- Streamline business operations and budgeted effectively to decrease spending over 50%.
- Facilitate planning and strategic direction of all project-related technology initiatives for departmental transformation and maintain all project phases from inception through post-project.
- Render hands-on business channel support through creation of strategies to address business and government (public safety, civilian and federal) customer needs.
- Build and maintain intuitive dashboards and reports to interpret key performance indicators and provide direction towards improving business outcomes.
- Perform daily, monthly, and quarterly data analysis to ensure alignment of business goals and KPIs.
- Create presentation materials and present findings during operational meetings with executive leadership team.
- Prepare, analyze, review, and project financial impact of larger or complex contracts and alternate contract terms.
- Led effort to create new operations department from ground up, model became blueprint for success.
- Implement powerful storytelling techniques to deliver operational results to executives during quarterly business review.
- Provide leadership for continual management and employee training initiatives.
- Managed employee-related issues encompassing labor, turnover and diversity.
- Oversee workforce management planning to include force to load model, volume predictions and capacity planning.
- Support top-level decision-making and strategy planning, forging productive relationships with key leaders and serving as key advocate for various personnel issues.
- Supervise daily operations of multi-million dollar telecommunications operation.
Sales Operations Supervisor
Verizon
Laurel, MD
11.2012 - 11.2018
- Partnered with operation leads throughout country, ensuring alignment of best practices for all teams.
- Submitted reports to senior management to aid in business decision-making and planning.
- Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance.
- Motivated employees to success and pointed out areas of improvement, which bolstered efficiency rates by 90%.
- Administered House of Representatives federal kiosk hybrid location operations, including retail and B2B functions
- Succeeded in converting existing inventory system to wSap, which created more efficient record keeping system and significant reduction in inventory losses, as well as providing centralized process to control ordering, receiving, and selecting inventory.
- Trained team members in contract execution within available electronic tools and platforms, demonstrating streamlined sales practices.
- Recruited, hired and trained over 50 new team members in six years.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Successfully drove new product lines to increase annual profits by 65%.
- Propelled market share to surge ahead of competitors and earn #1 ranking.
Business Account Manager
Verizon
Baltimore, MD
08.2010 - 10.2012
- Initiated cutting-edge solutions for hundreds of state, local, and federal government customers.
- Fulfilled key tasks including identifying client needs and proposing innovative solutions; determining new growth opportunities and generating new sales leads; as well as drafting proposals and responding to requests for proposal (RFPs)
- Keenly administered sales pipeline and activity using sales management tools.
- Utilized Salesforce.com (SFDC) for sales forecasting and developing tracking reports.
- Built relationships with customers and community to establish long-term business growth.
- Increased monthly gross sales from 125% to 250% and exceeded goals for sales, revenue and profit margins.
- Led solution selling strategy initiatives to maximize sales of Federal government and Education customers.
- Incorporated sales strategies resulting in increased annual sales volume within first three months by 200%.
- Capitalized on solutions presented by Salesforce.com CRM software to enhance lead prospecting and sales management.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Marketing Manager
Verizon
Baltimore, MD
07.2006 - 08.2010
- Partnered with executive team to ensure proper message dissemination during trade shows; as well as Internal Strategy Team conducting group calls and trainings to guarantee adequate preparation of staff prior to show.
- Implemented successful marketing and promotional strategies generating unprecedented revenue of $100K annually.
- Built and improved customer engagement plans, boosting booth traffic rates by 200%.
- Successfully completed go-to-market launches to drive awareness, sales impact and adoption.
- Created marketing campaigns, resulting in 150% increase in trade show generated sales revenue.
- Led creation and presentation of projects plans for leadership team and staff to deliver during show.
- Analyzed, negotiated and selected trade show vendors in accordance with criteria, budget, and scope of services.
- Selected and oversaw more than 40 annual national government trade shows.
- Prepared and presented pre- and post-show content to key stakeholders. Including show successes, lessons learned, and leads generated.
- Selected relevant trade show sponsorships such as new product presentations, partner pavilions, and in-booth demonstrations.
- Collaborated with external marketing firm, internal public relations team and marketing team to create company brand messaging, trade show theme, collateral materials, customer events, promotional strategies and product commercialization.
- Established technology partner presence which generated unprecedented trade show revenue of $60K - $100K annually.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Submitted professional proposals and project scopes in response to request for proposal.
High School Educator
Baltimore County Public Schools
Baltimore, MD
06.2002 - 07.2006
- Created engaging lesson plans, fostered culture of discovery and provided well-organized classroom structure to help students succeed in program.
- Inspired academic success based on belief that all students can achieve excellence, regardless of background.
- Planned, developed and executed lessons reflecting high school curriculum and MD's core educational standards.
- Administered standardized tests in accordance with SAT & HSA testing programs.
- Kept abreast of technological advances in business and adapted curriculum for individual, small group and remedial instruction to meet diverse needs of high school students.
Education
Master of Business Administration - Management Information Systems
University of Baltimore
06.2020
Bachelor of Science - Business Administration, Marketing
University of Baltimore
06.1998
Skills
- Project and Account Management
- Staff Training and Development
- Operational Streamlining
- Performance Evaluation
- Cross-functional Leadership
- Finance and Accounting Oversight
- Strong Communication
- Sales Operations Leadership
- Ability To Manage
- Order Management
Accomplishments
- Microsoft Office Applications (Word, Excel, PowerPoint, Outlook, and Access) | myPOS | Salesforce
- Verizon Systems (Cognos, ACSS, MyBiz, BI & Reporting Tool, Tableau Dashboard utilization, and wSap) | Tableau | Smartsheets
Timeline
Senior Manager of Operations
Verizon
11.2018 - Current
Sales Operations Supervisor
Verizon
11.2012 - 11.2018
Business Account Manager
Verizon
08.2010 - 10.2012
Marketing Manager
Verizon
07.2006 - 08.2010
High School Educator
Baltimore County Public Schools
06.2002 - 07.2006
Master of Business Administration - Management Information Systems
University of Baltimore
Bachelor of Science - Business Administration, Marketing
University of Baltimore
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