Lawna Hergenrider
Billings,MT
Summary
Hungry and driven Account Executive with 6 years of experience in selling services to local government agency's and industrial businesses. Proven track record of meeting and exceeding sales goals, with a high closing rate. Fluent in CRM system to build and retain customer relationships. Skilled in restaurant operations, it's fast-paced environment and use of POS systems with 13 years of experience. Dedicated to developing long term relationships, understanding customers unique needs and keeping up with competitive landscapes with the use of strong communication and creative negotiating.
Overview
17
17
years of professional experience
Work History
Project Manager
Liquid Engineering
07.2018 - Current
- Sell water storage tank cleanings, inspections, repairs, and coating to municipalities and industrial clients in 25+ states.
- Very skilled in our current CRM-Contact Works, analyzing sales, clients, and leads data. Currently transitioning and learning Sage CRM.
- Utilized Microsoft Office Suite, including Teams, Word, Excel, and
- Manage multiple projects with competing deadlines simultaneously.
- Managed client communication, resolving concerns promptly and effectively.
- Implemented effective communication strategies to connect with potential customers across the country, resulting in significant growth in sales and client retention.
- Consistently met or surpassed sales objectives on a monthly, quarterly, and annual basis.
Server/Kitchen Expo
Boothill Applebee’s
01.2007 - 01.2020
- Mastered POS system and successfully transitioned to new system during tenure, proficient in both front and back of house operations.
- Displayed enthusiasm and knowledge about restaurants menu and products utilizing upselling techniques to maximize sales opportunities.
- Communicated with hosts, bussers and kitchen staff to prepare for and serve customers.
- Collaborated with team members to ensure efficient service delivery.
- Developed rapport with guests and assisted in generating repeat business by providing exceptional customer service.
Marketing Assistant
Northern Broadcasting Systems
01.2016 - 02.2017
- Managed and optimized websites for Northern Broadcasting and KGHL Radio, along with their Facebook and Twitter accounts.
- Utilized Excel for algorithm tracking and Mail Chimp for CRM management.
- Assisted in organizing promotional events and trade shows.
- Succeeded in selling radio advertising to various local businesses.
- Wrote engaging articles covering Northern Broadcasting/KGHL events for online platforms and social media channels.
- Produced and delivered voiceover work for a range of commercial projects.
- Prospected potential clients directly and established professional relationships.
Network Marketer
It Works Global
12.2016 - 01.2020
- Empowered team members to achieve their goals through mentorship, guidance, and support throughout their journey.
- Increased network size by actively prospecting and engaging with potential clients through social media, phone calls, and in-person meetings.
- Improved client retention rates by maintaining regular contact with existing customers to ensure satisfaction and address any issues.
- Enhanced team performance by conducting regular training sessions on sales techniques, product knowledge, and networking strategies.
- Expanded market reach by researching new target demographics and developing targeted marketing campaigns to attract prospective clients from diverse backgrounds.
- Demonstrated adaptability by quickly pivoting strategies based on changing market conditions or shifts within the organization''s product offerings.
Freelancer Sports News
KULR 8 TV/SWX Sports
02.2015 - 07.2015
- Helped produce and broadcast local sports events like, Billings Wolves (minor league football) games and National Hill Climbs (Motocross).
- Helped oversee lighting, graphics, audio and camera movements in live sports broadcasting events.
- Provided real-time direction to camera operators, ensuring optimal angles and shots throughout live sporting events.
- Increased audience retention by consistently delivering high-quality live sports broadcasts.
- Coordinated logistics for remote sports events, ensuring seamless coverage and smooth operations.
Education
Bachelor of Arts - Mass Communications
Montana State University - Billings
Billings, MT01.2016
Skills
- Customer Relationship Management (CRM) X 2
- Point of Sales (POS) Systems X 3
- Technical Proficiency
- Marketing Strategy
- Deal Closure
- Presentation Skills
- Restaurant Operations
- Direct Sales
- B2B and B2C
- Sales Quota Achievement
- Customer Service
- Written and Verbal Communication
- Customer Service
- Customer Rapport
- Willingness
- Teachable
- Self-motivated
- Adaptability
Timeline
Project Manager
Liquid Engineering
07.2018 - Current
Network Marketer
It Works Global
12.2016 - 01.2020
Marketing Assistant
Northern Broadcasting Systems
01.2016 - 02.2017
Freelancer Sports News
KULR 8 TV/SWX Sports
02.2015 - 07.2015
Server/Kitchen Expo
Boothill Applebee’s
01.2007 - 01.2020
Bachelor of Arts - Mass Communications
Montana State University - Billings