Lawrence Barchard
San Francisco,CA
Summary
I have experience executing DTC promotions, supporting new product launches, and creating an optimal experience based on sales data and user behavior. From consumer experience to designing, I aim to provide the best site experience leading to improved CVR, AOV, and customer retention.
Overview
4
4
years of professional experience
1
1
Certification
Work History
E-Commerce Coordinator
Cocokind
San Francisco, CA
03.2020 - 02.2024
- Successfully launched 40+ products by coordinating with cross-functional team for product page and homepage assets. While providing previews promptly before launch
- Successfully launched site promotions, by coordinating with the team for assets and briefing developers to ensure promotion functionalities were ready within a comfortable timeframe before launch
- Maintained a healthy 3.75% CVR through site optimization and overall UX by conducting A/B tests with Google Optimize
- Performed thorough site QAs
- Built and scheduled email campaigns 3 times a week
- Managed discount codes that were used for affiliates program, promotions, rewards program, and employee discounts
- Assisted with managing subscription products
- Assisted in managing site loyalty program and skincare quiz
E-Commerce Specialist
Memebox
San Francisco, CA
10.2019 - 03.2020
- Managed 3 in-house brands for DTC
- Successfully launched products by coordinating with the team for landing page assets, product page, and homepage
- Managed all incoming customer service tickets using Zendesk and Hiver.
- Monitored DTC inventory daily.
- Managed DTC live chat
- Contributed to email strategy and upcoming site promotions
- Managed PR packaging send-outs
Education
San Francisco City College
San Francisco, CA2010
Skills
- Shopify
- Asana
- Klaviyo
- Recharge - subscriptions
- UX/UI
- Site Merchandising
- Organization and Time Management
- Inventory coordinating ( rubyhas )
- Google Optimize
Certification
UX/UI Designlab - 2016-2017
Timeline
E-Commerce Coordinator
Cocokind
03.2020 - 02.2024
E-Commerce Specialist
Memebox
10.2019 - 03.2020
San Francisco City College