Lawrence Casas
Huntington Beach,California
Summary
Dynamic leader with extensive experience at developing and overseeing teams of 40+ to enhance player performance. Proven track record in marketing and community partnerships, fostering athlete growth both physically and mentally. Skilled in managing large-scale events while cultivating strong relationships across public and private sectors.
Experienced with creating and implementing comprehensive coaching programs that enhance team dynamics and individual performance. Utilizes strategic planning and leadership skills to drive organizational success.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Director of Coaching
Santa Ana United FC
2022 - Current
- Developed and implemented team programs to enhance player participation and satisfaction.
- Managed daily operations, ensuring all teams and coaches meet club standards and policies.
- Led training sessions for staff on player development and operational procedures.
- Fostered community partnerships to expand outreach and increase membership numbers.
- Work with soccer leagues throughout the state and country to promote our amature and profesional teams within each individual league and each of the national bodies.
Contest Director HBCult Pro Am Surf Series
Enlarge Media Group
05.2012 - 06.2019
- Oversaw budget management, ensuring financial resources aligned with strategic goals. Secure sponsorship support and develop relationships within the surf industry.
- Cultivated partnerships with industry influencers to expand brand reach and visibility.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations. Hire and oversee all staff for not only each contest, but for the tour as a whole
- Work with individual city planning departments to secure locations for individual contests.
- Oversee the setup and teardown of each contest site.
- Secure insurance, as well as oversee all legal paperwork for the complete contest schedule.
Professional Tennis Coach and Trainer
Multiple Academies and Individual Players
01.1994 - 01.2001
- Designed personalized training programs for diverse skill levels to enhance player performance.
- Conducted skill assessments to identify strengths and areas for improvement in athletes.
- Implemented strategic drills focusing on technique, footwork, and match preparation.
- Led group sessions, fostering teamwork and improvement among participants individually and as a group.
- Work not only on the physical aspects of the sport, but also on the mental aspects.
- Work with high-level players who are entering their college careers. Working on the lifestyle change that high-level athletes face as they transition from living at home to now being on their own in a high-level athletic and academic environment.
Education
Bachelor of Arts - Philosophy/Labral Studies
Colorado Mesa University
Grand Junction, COSkills
- Developing and overseeing staffs and teams of 40 people
- Marketing to develop new programs as well as maintain current market and program size,
- Working with multiple entities (public and private) to produce athletic events and trainings
- Develop armature and professional athletes, from their physical development to their mental development
Certification
* USA Pickleball Certified Coach (PPR). License #152969
* USPTA Certified Tennis Instructor.
* Pickleball Coaching International (PCI) Certified Ratings Assessor.
* USA Soccer National Licensed Coach and Trainer.
License #0186-2790
* Safe Sport Certified.
* USSF Concussion Awareness Certified.
* Mandate Reporter Certification and Training.
Timeline
Contest Director HBCult Pro Am Surf Series
Enlarge Media Group
05.2012 - 06.2019
Professional Tennis Coach and Trainer
Multiple Academies and Individual Players
01.1994 - 01.2001
Director of Coaching
Santa Ana United FC
2022 - Current
Bachelor of Arts - Philosophy/Labral Studies
Colorado Mesa University