Summary
Overview
Work History
Education
Skills
Of Note
Software
Work Availability
Timeline
Generic

Lawrence Neves

Lindenhurst,NY

Summary

Experienced leader with a strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for a collaborative approach and unwavering commitment to excellence. Adept at fostering a positive work environment that promotes teamwork and drives results.

Overview

25
25
years of professional experience

Work History

Content Marketing Manager

Cogency Global Inc
07.2022 - Current
  • Edited and sourced images and videos using Adobe, ChatGPT and PlayPlay. Gained a increase of 25% in organic traffic YoY with new content streams.
  • Conducted market research to identify new opportunities and target markets. Used SemRUSH, HubSpot and ChatGPT 4.o
  • Created and managed social media campaigns to increase brand engagement. Increased social media engagement by over 400% in the first year.
  • Directed content of website by gathering information and integrating data from other departments. Handled all proofs through SMEs.
  • Conducted regular content audits to identify gaps and redundancies of content. Deleted almost 1000 pages of old content in recent cull and saw in increase in SEO.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Headed up all AI initiatives for the department, developed over 40 customized prompts for ChatGPT 4.o

Editorial Director

B&H Photo & Electronics Corp.
05.2011 - 03.2021
  • Was responsible for all editorial aspects of e-commerce for B&H Photo. Directed a staff of 9 managers, and a department of 78 employees, including creative content, video and e-commerce departments.,
  • This included planning and strategizing all layout, training writers, establishing QA procedures, and tracking sales. Brought in $21 million dollars per quarter in directed sales through our content pages. This includes direct conversions from article to sale.
  • Only lost 15% of overall staff during pandemic year of March 2020 through March 2021. Kept productivity levels at >90% through motivational encouragement and focused planning.
  • Protected brand with robust quality control procedures to verify styles and foster culture focused on excellence.
  • Daily, weekly and monthly planning meetings. D/W/M staff meetings, and bi-annual reviews of all employees. Liaison to upper management.,

Editorial director

The Pokemon Company
02.2001 - 03.2009
  • Was responsible for all written creative content of the Pokemon brand, including web, print and licensed products
  • Wrote several books to highlight the brand, and all editorial custom content for various stakeholders and partners (including Disney and Nickelodeon)
  • Coached writers in publications' editorial brand requirements and strategies to help team produce consistent, high-quality content.

Executive Editor

IDG Publishing/Gamepro magazine
06.1991 - 02.2000
  • Mostly responsible for article writing, magazine layout and editorial, and developing new web initiatives
  • Published over 2000 articles and about 50% of all magazine content.
  • Designed and led overall editorial strategy consistent with brand guidelines.
  • Directed editorial talent acquisition pipeline to create diverse editorial staff across multiple markets.
  • Partnered with stakeholders to engage audience and create meaningful sponsorship opportunities.
  • Researched audience and community needs to determine focus strategy.

Education

Bachelor of Arts - Creative Writing

Thomas Edison State University
Trenton, NJ
01.1985

Skills

  • SEO best practices

  • Strategic content planning

  • Content Editing

  • Keyword Research

  • Adobe Creative Suite

  • MailChimp

Of Note

  • On screen experience (CBS This Morning, Today Show, Good Morning NY)
  • Wrote a Pokemon Theme Song (Pokemon Go)
  • Executive Producer (credited), Film, Pokemon Ranger and the Temple of the Sea

Software

Microsoft Office Suite

SemRush

HubSpot

Adobe Suite

Sprout Social

ChatGPT 4o

Microsoft Teams

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Content Marketing Manager

Cogency Global Inc
07.2022 - Current

Editorial Director

B&H Photo & Electronics Corp.
05.2011 - 03.2021

Editorial director

The Pokemon Company
02.2001 - 03.2009

Executive Editor

IDG Publishing/Gamepro magazine
06.1991 - 02.2000

Bachelor of Arts - Creative Writing

Thomas Edison State University

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Lawrence Neves