Lawrence Ortiz

• Implemented product merchandising strategies/plans by collaborating with merchants and production teams.
• Analyzed E-commerce sales figures and market trends to anticipate product needs.
• Produce integrated marketing materials for brand including print, digital, social.
• Compile quantitative reports to show campaign success rates and opportunities.
• Execute production timelines keeping inline with budget and brand vision.
• Collaborate with store visual teams to properly execute marketing campaigns through retail signage/displays.
• Developed strategies to optimize inventory control procedures.
• Analyzed demand forecasts to ensure optimal distribution stock levels in anticipation of sample orders.
• Reviewed customer feedback to brainstorm new product ideas within site navigation.
• Created detailed reports on inventory levels and usage trends.

• Responsible for processing, organizing, and tracking samples for Marketing, Merchandising and Production Teams
• Conduct Quality Assurance Reporting of all incoming samples with product data and cross referencing PO orders.
• Create PO Order templates for Merchants every season
• Partner with production teams to obtain Sample ETA’s and report data to requesting teams - Merchandising/Marketing.
• Manage sample logistics and work with partners to effectively communicate product prioritization based off of relative campaigns.
• Route and track samples according to order requirements and desired destinations.
• Collaborate with teams to find procedure solutions to sample challenges to improve efficiency, streamline procedures and promote proactive communication.
• Adheres to Campaign schedule requirements and reports issues as needed to manage partner expectations.
• Research product in order to enhance their ability to identify issues and inconsistencies in the merchandise.

● Manage product flow through cross-functional partnerships in order to identify missing and prioritize samples, duplicate requests and overall sample management to meet launch deadlines.

● Organize and locate samples from multiple inventories, updating spreadsheets to reflect sample data.

● Run weekly strategy reports to analyze business trends and provide recommendations to sample coordination team.

● Train new employees on sample management and quality assurance standards.

● Monitor stock levels to maintain sufficient quantity of featured product.

● Follow shot directives and marketing plans to arrange consistent flow of

samples that's presented to the creative and marketing teams.

● Reconcile orders using our studio financial plan and forecasting tools.

● Track timelines of studio samples and coordinate with the account

manager team to make sure samples are returned by date needed.

• Drives profitable sales by exceeding established performance goals through pioneering the Levis Uniform Program.
• YTD $100,000+ Built a clientele through interpersonal relationships from interactions on my retail sales floor and PR/Corporate Events.
• Effectively communicate with the different stores across the fleet to meet client's product expectations.
• Connecting them to different retail teams at headquarters depending on their need within the brand.
• Identifies developmental opportunities with in store staff and partners with management to accomplish improvements.
• Being the channel of communication between the service teams (100+) for floor changes, sales, promotional events and/or collaborations for maximum financial results.
• Support Retail Team with corporate walk-throughs and conference calls recapping business financials based on reports pulled from Tableau.
• Effectively lead the team through change, ensuring adherence to best practices, and actively coaching the team for maximum productivity.

• San Francisco Meeting clients to discuss their advertising needs, also working with account managers to devise a campaign that meets the client's budget Working with clients, solving any problems and making sure deadlines are met, checking and reporting on the campaign's progress
• Consult, educate, strategize, and successfully sell Yelp advertising programs through a high volume of sales calls strong communication and tenacity skills Become an expert in Yelp’s advertising solutions, and adapt product recommendations quickly to suit client needs.
• Organized and improved both long selling cycles and short-term revenue opportunities to effectively capture average of $10K in quarterly revenue.
• Managed sales funnel effectively and forecasted requirements across multiple industry accounts.
• Used CRM database to track referral and appointment data.

• Manage the entire in-store operations; Store flow PICK, PAY, PACK process, up-hold partner relationships, store improvements, escalations to all teams cross functionally.
• Maintaining a constant stream of communication with the Fulfillment lead teams, providing on the spot feedback for store operators, ensuring your team hits all required metrics such as: 100% on-time, 50% utilization, 100 UPH.
• Send daily metric reports and attend bi-weekly leadership meetings on the Google/YouTube campus.
• Establishes business goals, identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes.

• Coordinate GSX operations and fulfill orders with the Pick, Pay, and Pack System Effectively coordinate merchandise between hub pulls to ensure quality control.
• Liaison between key managers and merchants with GSX partner companies.
• Ability to critically think and analyze situations under pressure.
• Attend meetings to communicate with management about current GSX processes.