LAWRENCE QIU
Washington
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
10
10
years of professional experience
Work History
Sales Manager
Altria
01.2022 - Current
- Leads a challenging market with growth rates counter-intuitive to the declining tobacco industry, grossing $7m -> $8m annually, quadrupling Marlboro market share
- Practices ruthless prioritization and planning responsibilities w/ KPI's to allow for more efficient problem-solving and tracking success
- Consults, engages, and responsibly sells to retail partners on category management utilizing business analytics, effectively exceeding corporate metrics by 212% in the innovative product space
- Coached and hired high-achieving interns to fill new territory sales manager positions with qualified staff and boost company growth while fostering professional development through ongoing training
- Facilitated cross-functional communication between sales, marketing, and product research teams to ensure cohesive efforts towards shared goals
Outside of Altria Core Role
Altria
02.2021 - Current
- Eastern Region Recruitment Inclusion, Diversity, & Equity Lead - Facilitated and lead conference workshops for students and seasoned professionals in order to bring the most out of each individual
- Territory Sales Manager Intern Coach - Supervised the intern class of 2023, while assigned a personal intern, to overwhelmingly exceed coaching expectations demonstrated in their final presentations - Interviewed prospective candidates for the new intern class; a privilege reserved for higher grade bands
- EAST Employee Resource Group External Chair - Mediated conversations around Altria's employee resource groups in order to foster greater communication and collaboration across all sections
- Focus Systems Super User - Specialized in change management as the market's leader for technological advancements in Focus systems, Salesforce CRM, and PowerBI to streamline early adoption
- Wawa "Sizzili" Team Lead - Proofread key account distributions as the marketplace expert and ensured day one in-field execution of pricing, programs, and initiatives to decrease instances of failures when sales managers are sent out after planning their cycle
Territory Sales Manager
Altria
02.2021 - 01.2022
- Handled sales, distribution, and merchandising while developing innovative ways to address data analytics, brand marketing, and product placement to improve territory business performance
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness
- Coached retail associates in product specifications, sales incentives, and selling techniques, significantly increasing customer adoption
Territory Sales Internship
Altria
05.2020 - 08.2020
- Maintained database systems to track and analyze operational data for a mini-territory in New Jersey
- Generated reports detailing findings and recommendations to remind everyone that data is not just a number
- Partnered in developing integrated funding strategies for a key account, Royals Farms, in order to best utilize our business enhancement funds
Intern
Smeal Alumni Career Services
05.2019 - 08.2019
- Collaborated with a team of 6 to produce educational webinars as part of our lifelong learning initiatives to double our total participant count
- Implemented a news article aggregator from an online platform to streamline research by 10hr/week~50%
- Designed marketing material to help drive social media engagement and awareness in the business school
Front Assistant Manager
The Oriental - Pan-Asian Restaurant
01.2014 - 01.2019
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Controlled resources and assets for front of house activities to comply with industry standards and regulations.
Pro-E-Sports Team Captain - Astral Authority
Hi-Rez Studios
09.2015 - 01.2017
- Monitored individual performance metrics regularly, identifying areas for improvement while recognizing exemplary contributions from team members.
- Optimized resource allocation by identifying individual strengths within the team and assigning tasks accordingly.
Education
Bachelor of Science - Marketing
The Pennsylvania State University
University Park, PA12.2020
Skills
- Responsible Seller - Sales, Distribution, Initiatives, Programs
- Data Analytics - Salesforce CRM, PowerBI, Microsoft
- Key Account Management - Rapport & Relationship Building, Motivational Skills
- Strategic Planning - Goal Setting and Achievement w/ KPI's
- Category Management - Consultation, Advisement, & Engagement
- Bilingual in dialect native to Fujian Province - Fuzhounese, Conversation in Mandarin
Leadership Experience
- Multi-Cultural Greek Letter Council, President, 01/2019, 01/2020, Spearheaded council integration, strategized rebranding tactics, reorganized hierarchical structure, and reworked Standards of Excellence, resulting in new diversified relationship opportunities between boards, & Influenced Office of Student Life and senior student leadership in the power of a shared goal
- Pi Delta Psi Fraternity Inc., Vice President of Internal, 01/2019, 01/2020, Strengthened communication skillset, problem-management, and relationship management between parties, Instituted Brother Unity events to foster relationships and growth in retention
- Asian Pacific Islander Desi American Caucus (APIDA Caucus), Treasurer & Internal Relations Chair, 09/2018, 01/2020, Collaborated with leaders of the APIDA community to restructure the foundation for better organizational support, Established inter-organizational framework that exceeded past metrics in fundraising and cooperation
Activities/ Awards
- START Conference Facilitator - Penn State (March 2024)
- Sales Award - Altria (February 2023)
- Ascend National Leadership Conference - California (June 2022)
- Cultural Greek Leadership Conference - New Brunswick (March 2019)
- The Association of Fraternal Leadership and Values Conference - Indianapolis (February 2019)
- IMPACT Leadership Retreat - State College (November 2018)
- Annual Altria Case Competition Finalist (October 2017)
- Ascend Shark Tank Public Speaking Competition - Best Overall (November 2017)
- Independent Researcher - Medical Sciences Symposium (May 2016)
- Presented: "The Effect of Heat Shock and Guaifenesin on Cystic Fibrosis Afflicted Caenorhabditis Elegans"
Timeline
Sales Manager
Altria
01.2022 - Current
Outside of Altria Core Role
Altria
02.2021 - Current
Territory Sales Manager
Altria
02.2021 - 01.2022
Territory Sales Internship
Altria
05.2020 - 08.2020
Intern
Smeal Alumni Career Services
05.2019 - 08.2019
Pro-E-Sports Team Captain - Astral Authority
Hi-Rez Studios
09.2015 - 01.2017
Front Assistant Manager
The Oriental - Pan-Asian Restaurant
01.2014 - 01.2019
Bachelor of Science - Marketing
The Pennsylvania State University