Lawrence Reilly

• Promote corporate identity/brand/products for startup commercial electronics OEM
• Principal tasks included: establishing sales program, account management/compliance and creating marketing communications materials such as datasheets and online tools
• Managed and maintained compliance programs and initiatives: ISO 9001:2015 certification and various federal, state and and international environmental/trade standards: RoHS, REACH, FAR, DFARS, EAR, ECCN Product Classification, Environmental Right to Know/Material Safety, US Customs and Border Protection AES, USMCA and other Free Trade, Incoterms, UL Recognized Component Mark compliance, and cyber security requirements of NIST 800-171 and CMMC
• Marcom materials and compliance statements were eventually repurposed on corporate web site; created additional content, structure, and user interface
• Online marketing became primary tool to convey key aspects of corporate capabilities/products and unique values, synthesizing technical details from engineering
• Designed and placed advertising and direct mail campaigns (both print and electronic)
• Managed national and regional trade shows focused on commercial and defense embedded systems markets
• Teamed with owner and engineering staff on product strategy/development, business forecasting, risk analysis/mitigation
• In addition to preceding prospecting and development tasks, managed order processing, credit reviews and customer relationships
• As company matured, scope of responsibilities grew to include quality assessment and management
• From time to time, HR tasks arose in form of employee search campaigns, interviewing, and E-Verify program processing
• As owner would frequently comment – everything besides engineering!
• Engaged with customers to effectively build rapport and lasting relationships

• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Researched, designed, implemented and tracked advertising and public relations activities.
• Optimized advertising efforts by developing content for media relations, corporate communications and news posts.

Created product technical manuals and training materials

Conducted in-house training for end users and sales account managers

• Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.