LAWRENCE TATE
Fulshear
Summary
Seeking to further my managerial career in the Beverage Alcohol or Cannabis Industry with an aggressive, growing organization that recognizes and rewards ability, challenging work, and determination. Dynamic management career marketing and selling Beverage & Cannabis products within a competitive business market.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Territory Sales Manager, South Central U.S.
TEAM ENTERPRISES
01.2022 - Current
- Responsible for driving sales and distribution growth of Canopy Growth Corporation products within the designated retail channel, visual merchandising, consumer, distributor, and retailer education, and assisting with the design and implementation of marketing programming for all areas TX, DC, IL, IN, LA, ME, NE, NM, RI, VT, WI
- Identify and pursue new points of distribution for Canopy Growth Corporation brand growth, leading effective collaboration, and engagement with local accounts and distributors sales force to drive sales volume and increase market penetration in defined territories.
- Develop and implement effective sales, marketing and business development plans, including integration of market database into Repsly CRM while increasing revenue in both new and existing accounts.
South Texas Sales Manager
YAMMY CBD / DEITY WELLNESS
01.2021 - 01.2022
- Support, manage and grow existing accounts within designated home-based territory and identify cultivate, and convert new business opportunities for YAMMY CBD & DEITY WELLNESS.
- Conduct Cannabidiol (CBD), product training for existing and new accounts while working with Wholesale Distributors throughout the South Texas marketplace.
- Developed marketing strategies and run promotions to grow sales with existing accounts and monitor the company’s industry competitors, new products, and market conditions to understand a customer’s specific needs and identify opportunities that benefit YAMMY CBD & DEITY WELLNESS.
South Texas Regional Sales Manager
BENDT DISTILLING COMPANY
01.2020 - 01.2021
- Responsible for gaining new points of distribution on Bendt Distilling Whiskey’s in On & Off Premise accounts within Houston, Austin, San Antonio, and all areas of South Texas.
- Created new relationships within markets with key accounts & Distributor while building brand awareness on Bendt products within a competitive spirit category.
- Monitor sales goals, inventory, sales materials, and promotional opportunities with Bendt Distilling products throughout the South Texas Region.
Houston Area Sales Manager
NOS CAVES VIN
01.2019 - 01.2020
- Consulted and guided clients within both residential and commercial applications with regards to their cellar and climate-controlled wine rooms for homes, apartments, high-rises, and restaurants.
- Designed detailed project documentation including architectural style drawings, submittal packages and shop drawings of wine cellar racking and refrigeration.
- Conducted inventory management with Cellar Tracker technology for private lockers.
On Premise Strategic National Accounts Manager
TREASURY WINE ESTATES
01.2017 - 01.2019
- Led wine priorities and initiatives in On Premise National Accounts while delivering both financial and volume goals and driving compliance throughout the U.S. Sales Division.
- Developed strategic account execution plans across multiple sales channels that deliver points of distribution and sales goals that align with customer’s needs.
- Evaluated, developed, and created collaborative capabilities for high-end wine portfolio that embrace changing market conditions while delivering consistent growth.
Director of National & Strategic Accounts On Premise
QUINTESSENTIAL WINES
01.2015 - 01.2017
- Managed multiple National & Regional Account concepts across the U.S. from California, to Florida, Nevada to New York as well as Texas, Colorado and Illinois.
- Led and developed ideation and marketing tools with Napa Marketing Team and local Distributors National Accounts teams.
- Collaborated with Quintessential Wine Sales Managers across the country to drive placements with over 50 Wine & Spirits brands.
Customer Marketing Manager Planning & Activation – Wines U.S.
DIAGEO CHATEAU & ESTATE WINES
01.2012 - 01.2015
- Primary responsibility is the liaison to the national sales teams across the U.S. & Canada with communicating brand marketing plans for market activation.
- Produced national sales strategies and selling tools across multiple trade channels to achieve annual goals and distribution within the wine portfolio.
- Led national sales calls with U.S. Wine Directors to align with Spirits organization to achieve National Execution Plan.
Fine Wine Educator - Trade & Education / Western U.S.
DIAGEO CHATEAU & ESTATE WINES
01.2011 - 01.2012
- Responsible for building & presenting multiple strategic digital brand education modules and sales decks for internal sales teams and distributor business partners.
- Developed and enhanced trade relations with key accounts within both On and Off Premise trade channels throughout key markets with training and consumer events.
- Well versed in orchestrating events, conducting seminars and brand knowledge that engage consumers, sales personnel, and customers.
Arizona / Colorado State Manager
DIAGEO CHATEAU & ESTATE WINES
01.2010 - 01.2011
- Managed and developed strategic goals and objectives with Distributor Partners throughout multiple states.
- Implementation of price structures and profitability of all brands within portfolio while managing multiple budgets.
- Impacted sales performance with creative and innovative ways of working designed against specific markets.
South Texas / Louisiana State Manager
DIAGEO CHATEAU & ESTATE WINES
01.2003 - 01.2010
- Managed overall sales depletions from 75,000 cases to 168,000 cases on portfolio from 2002 to 2010 in South Texas and Louisiana.
- Increased sales in top On Premise Accounts within Houston, San Antonio and Austin markets that include The Tasting Room/Max’s Wine Dive concepts by over 300%.
Texas State Manager of Retail Chain Accounts
DIAGEO CHATEAU & ESTATE WINES
01.2002 - 01.2003
- Built a foundation for the new Diageo Chateau and Estate Wines portfolio in Texas based retail chain accounts with implementation of brand marketing plans.
- Established distribution goals and sales objectives within Glazer’s Wholesale Texas Chain Accounts Team.
- Developed ad presentations, local marketing, and consumer programs.
Corporate Director of Retail Chain Accounts
GLAZER’S WHOLESALE DISTRIBUTORS
01.1991 - 01.2002
- Responsible for all statewide and regional chain account calls throughout Texas on Distributor Portfolio.
- Increased annual sales from $4 million to over $10 million while building long term relationships with key buyers and supplier network by achieving brand objectives and distribution goals.
- Managed 8 to 10 Account Managers and Category Managers trained to deliver goals and profitability while building brands throughout marketplace.
Education
Bachelor of Science - Business, Marketing
University of Phoenix
Houston, TXBusiness Communications, Marketing Specialization in Applied Science & Computer Information Systems, Business Administration
Houston Community
Houston, TXSkills
- Organized, self-motivated and willing to listen and learn to get job done
- Extensive computer knowledge including Microsoft Word, Excel and Power Point, Adobe Photoshop
- Experience with Diver, Micro-Strategy, VIP & iDIG Analytics
- Successful track record of marketing and product development abilities Experience in detail-oriented task managing skills
- Large portfolio wine knowledge & experience with wines from California, Argentina, Australia, Alsace, Bordeaux & Burgundy as well as Italy, Spain & Portugal
- Excel in building top-producing products through strategic marketing, tactical sales, and key account management
- Outstanding record of achievement in account management Excellent communicator coupled with an ability to actively manage change
- Experience in multiple markets throughout Texas, Louisiana, Arizona, Colorado, and California
- 2007 Top Off Premise Sales Manager in the United States for Diageo Chateau & Estate Wines
Websites
Accomplishments
- Achieved [Result] through effectively helping with [Task].
- Collaborated with team of [Number] in the development of [Project name].
- Supervised team of [Number] staff members.
- Resolved product issue through consumer testing.
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Certification
- Achieved Level One of Court of Master Sommeliers Introductory Course Examination
- Certified WSET Level 2 (Wine & Spirits Education-Trust)
- Completed WSET Level 3 Advanced (Wine & Spirits Education-Trust)
- Active member of the U.S. Chapter of Guild of Sommeliers since 2014
- Member of the Society of Wine Educators Currently studying Certified Specialist of Wine
Timeline
Territory Sales Manager, South Central U.S.
TEAM ENTERPRISES
01.2022 - Current
South Texas Sales Manager
YAMMY CBD / DEITY WELLNESS
01.2021 - 01.2022
South Texas Regional Sales Manager
BENDT DISTILLING COMPANY
01.2020 - 01.2021
Houston Area Sales Manager
NOS CAVES VIN
01.2019 - 01.2020
On Premise Strategic National Accounts Manager
TREASURY WINE ESTATES
01.2017 - 01.2019
Director of National & Strategic Accounts On Premise
QUINTESSENTIAL WINES
01.2015 - 01.2017
Customer Marketing Manager Planning & Activation – Wines U.S.
DIAGEO CHATEAU & ESTATE WINES
01.2012 - 01.2015
Fine Wine Educator - Trade & Education / Western U.S.
DIAGEO CHATEAU & ESTATE WINES
01.2011 - 01.2012
Arizona / Colorado State Manager
DIAGEO CHATEAU & ESTATE WINES
01.2010 - 01.2011
South Texas / Louisiana State Manager
DIAGEO CHATEAU & ESTATE WINES
01.2003 - 01.2010
Texas State Manager of Retail Chain Accounts
DIAGEO CHATEAU & ESTATE WINES
01.2002 - 01.2003
Corporate Director of Retail Chain Accounts
GLAZER’S WHOLESALE DISTRIBUTORS
01.1991 - 01.2002
Business Communications, Marketing Specialization in Applied Science & Computer Information Systems, Business Administration
Houston Community
Bachelor of Science - Business, Marketing
University of Phoenix
BUSINESS RELATIONSHIPS
- Off Premise Accounts:
- Spec’s Liquor/Twin Liquor/ Albertson’s/ The Austin Wine Merchant/The Houston Wine Merchant/ Randall’s/Tom Thumb/H.E.B./Kroger/Rice Epicurean/Safeway/Davidsons Liquor/Applejacks/ Argonaut/Fry’s/Basha’s/Whole Foods/Costco/Total Wine & More
- On Premise Accounts:
- Landry’s Restaurant Group/Cru Wine Bar/Pappas/Fleming’s/PF Chang’s/Tommy Bahama’s/The Tasting Room/ Max’s Wine Dive/Darden/Cordua Restaurant Group/Marriott Hotels/Hyatt Hotels/ Ruth’s Chris/ BJ’s Brewhouse/ Eddie Merlot’s/Roy’s/Kimpton/Trulucks/Perry’s Steakhouse/ Shula’s Steakhouse Club Corp International/Consolidated Restaurant Concepts/Brinker International/ /Top Golf/Alamo Drafthouse/MGM International/Caesars Entertainment/The TAO Group/The ONE/Group/Live Nation
- National Account Agencies:
- Patrick Henry Creative Promotions/IMI Agency/MarkeTeam/Dialed in Solutions
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