Summary
Overview
Work History
Education
Skills
Awards and Honors
Timeline
Intern

Lawson Danley

Winston,GA

Summary

Adept in media production and communication, I significantly enhanced team performance and readership at WEAR TV by mentoring and revitalizing sports coverage. My expertise in video editing and exceptional verbal communication skills have consistently driven project success and audience engagement, showcasing a proven track record of impactful storytelling and technical proficiency. Resourceful team player with experience with common software applications and social media platforms. Dynamic communicator and seasoned video editor, excelled by revitalizing sports coverage and mentoring teams at South Carolina State University, enhancing readership and team performance. Demonstrates expertise in Adobe Premiere Pro and exceptional verbal skills, achieving significant improvements in content quality and collaboration.


Overview

8
8
years of professional experience

Work History

Intern

WEAR TV
06.2023 - 07.2023
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
  • Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
  • Delivered authoritative sports coverage with careful attention to game facts, stats and predictions.
  • Pitched and developed new columns, consistently increasing readership with proven sports and reporting expertise.
  • Revitalized community sports coverage by increasing assignments and revamping quality standards.
  • Utilized storytelling skills to provide vivid descriptions of live events, creating an immersive experience for readers who could not attend games themselves.

BNN NEWS, SPORTS DIRECTOR

South Carolina State University
01.2021 - 05.2023
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Conducted and produced weekly sports related stories for the university news program.
  • Mentored sports reporters.
  • Provided script writing and editing for news production.

BNN NEWS, SPORTS REPORTER

South Carolina State University
01.2021 - 05.2023
  • Covered all Sports related activities for the university and conducted interviews with players, coaching staff, and administration.
  • Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
  • Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.
  • Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
  • Covered breaking news events effectively, ensuring timely updates for audiences while maintaining factual accuracy and journalistic integrity.
  • Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
  • Researched and produced daily news reports.
  • Improved overall reporting quality through meticulous editing and proofreading of articles before publication.
  • Edited stories for accuracy and clarity.
  • Collaborated to develop compelling story ideas, ensuring diverse content that appealed to a wide audience.
  • Contributed by consistently delivering engaging and timely stories.
  • Enhanced news coverage by conducting thorough research.

Lead Sales Associate

Food Lion
06.2020 - 07.2020
  • Handled cash register operations and customer transactions to process payments.
  • Resolved customer issues promptly, ensuring satisfaction and loyalty.
  • Processed and stocked merchandise in accordance with store standards.
  • Contributed towards improving overall store ambience by maintaining a clean and organized work environment.
  • Delivered excellent customer service for repeat business and referrals.
  • Built relationships with customers and community to promote long term business growth.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Excelled in cash handling accuracy, increased efficiency, and improved customer satisfaction.
  • Demonstrated ability to handle high transaction volumes, resolve wait times, and resolve customer complaints effectively.

Cashier

Bojangles Famous Chicken
06.2018 - 07.2018
  • Greeted customers entering store and responded promptly to customer needs.
  • Welcomed customers and helped determine their needs.
  • Worked flexible schedule and extra shifts to meet business needs.
  • Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
  • Maintained a balanced cash drawer, ensuring accurate accounting at the end of each shift.
  • Assisted customers with returns, refunds and resolving transaction issues.

Maintenance Crew Member

Auburn City Schools
06.2015 - 07.2015
  • Followed routine maintenance checklist.
  • Loaded, unloaded, and moved material to and from storage and production areas.
  • Removed outdoor debris and yard clippings into receptacles to properly maintain grounds.
  • Followed safety precautions to avoid personal injury and provide safe work environment.
  • Increased team productivity through effective communication and collaboration on maintenance tasks.
  • Served as campus grounds enhancement coordinator.
  • Provided grounds and facility upkeep at all local schools.
  • Responsible for basic maintenance and repair of the facilities, including interior, exterior, and vital systems.
  • Responsible for keeping buildings properly maintained, clean and safe.

Education

Bachelor of Arts - Communication Broadcast Journalism

South Carolina State University
Orangeburg, SC
12.2023

Skills

Knowledge of media production and communication

Excellent verbal communication skills

Ability to clearly communicate plans and solutions

Expertise in capturing video using a variety of Sony and Cannon camera equipment

Ability to capture audio while filming

Expertise in video editing

Experience in editing with Adobe Premiere Pro

Awards and Honors

2 time ALL STATE election in Football 2018, 2019

3 years HS letter winner in Football, Basketball, and Track

Signed Division I Athletic Scholarship 2019

2 MEAC Champions titles

2022 Celebration Bowl Champion

Timeline

Intern

WEAR TV
06.2023 - 07.2023

BNN NEWS, SPORTS DIRECTOR

South Carolina State University
01.2021 - 05.2023

BNN NEWS, SPORTS REPORTER

South Carolina State University
01.2021 - 05.2023

Lead Sales Associate

Food Lion
06.2020 - 07.2020

Cashier

Bojangles Famous Chicken
06.2018 - 07.2018

Maintenance Crew Member

Auburn City Schools
06.2015 - 07.2015

Bachelor of Arts - Communication Broadcast Journalism

South Carolina State University

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Lawson Danley