Layal Albaidhani
Marketing Research Analyst
Portland,OR
Summary
As an organized and dedicated professional I have a proven track record of providing exceptional customer service in fast-paced environments. I offer keen attention to detail and strong decision making skills to manage multiple, concurrent tasks. I am an active learner with a self-motivated work ethic and ability to perform effectively with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
9
9
years of professional experience
Work History
Marketing Research Analyst
The Standard
Portland, OR
08.2022 - Current
- Research marketing/customer research tools, conducting vendor reviews, and implementing new marketing research tools like Bloomfire.
- Supports and manage new marketing/customer research tool implementations, training, reporting, and maintenance activities.
- Supports primary and secondary research efforts to discover, qualify, and analyze information from various sources to inform business decisions and actions – market intelligence, competitive intelligence, and market research
- Documents research findings and prepared polished reports highlighting results and potential improvement strategies.
Marketing Coordinator II
The Standard
Portland, OR
02.2021 - 08.2022
- Managed the workflow and assigned projects to the creative team including social media requests, presentations, proposals, print advertisements, online media and client communications
- Assisted with communication strategies and implemented tactics to support business objectives.
- Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
- Partnered with marketing teammates and other stakeholders to build and launch marketing programs such as Marq and Relyato.
- Supported and managed new marketing tools, implementations, training, reporting, and maintenance activities.
- Monitored engagement and gathered metrics for the company via LinkedIn, Facebook and Twitter
- Collaborated with other departments to coordinate strategic marketing activities.
Administrative Assistant II
The Standard
Portland, OR
02.2019 - 02.2021
- Provided secretarial and office management support while building cooperative working relationships.
- Developed administrative processes to achieve organizational objectives and improve office efficiency.
- Managed Company Store “Need it Now” (quick turn orders) on timely and efficient basis.
- Supported logistics for programs, meetings and events, including room reservations, agenda preparation and calendar maintenance for more than one department
- Coordinated travel arrangements and completed expense reports for travel reimbursement.
- Executed on-time, under-budget projects by solving complex issues for senior leadership.
Policy Administrator Representative
The Standard
PORTLAND , OR
01.2018 - 02.2019
- Assisted claimants, providers and clients with problems or questions regarding claims.
- Established new groups and system records
- Handled modification and updating of policies.
- Transcribed data to worksheets and entered data into computer to prepare documents and adjust accounts.
- Examined claims, records and procedures to grant approval of coverage.
Customer Service Representative
Nau International Headquarters
Portland, OR
10.2017 - 02.2018
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Answered incoming calls and emails, providing frontline customer support or assistance with product and service transactions.
- Provided information to customers regarding Nau charge card and loyalty program and helped to open and activate new accounts.
- Processed customer payments, generated bills and filled out warranty cards.
- Tracked stock availability to order supplies for timely stock replenishment.
Sales Associate
Nordstrom
Portland, OR
08.2016 - 10.2017
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Trained and developed new sales team associates in products, selling techniques and company procedures.
- Maintained records related to sales, returns and inventory availability.
- Engaged with customers to effectively build rapport and lasting relationships.
- Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
- Surpassed daily sales goals 35% by cross-selling and promoting additional products.
- Collaborated with fellow sales team members to achieve group targets, frequently exceeding quotas by 25% or more.
Assistant Travel Desk Manager
Golden Travel Agency
Sana'a, Yemen
10.2014 - 01.2015
- Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
- Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships.
- Developed loyal clientele base due to excellent listening and research skills and keen understanding of travel budgets.
- Responded to clients’ questions, issues and complaints and implemented appropriate solutions.
- Arranged travel accommodations for groups, couples, executives and special needs clients.
- Collaborated with sales department to arrange large group hotel bookings for such special events as destination weddings.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
Education
Associate of Applied Science -
British International School
Sana'a Yemen03.2013
High School Diploma -
Turkish International School
Sanaa Yemen 05.2009
Skills
- Detail-Oriented
- Problem Solving
- Data and Trend Forecasting
- Verbal and Written Communication
- Developing Presentations and Reports
- Microsoft Office Suite
- Competitive Research
- Team Collaboration
- Marketing Strategies
- Relationship Building
- Training & Development
Languages
Arabic
Native/ Bilingual
English
Native/ Bilingual
Accomplishments
Ovation Awards
- Providing excellent support of high visibility project for Supplier Management & Governance (SMG) Division.
- Successfully planned and executed corporate meetings, lunches and special events for groups of 65+ employees. Achieved recognition by management for friendly and responsive service.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Research Analyst
The Standard
08.2022 - Current
Marketing Coordinator II
The Standard
02.2021 - 08.2022
Administrative Assistant II
The Standard
02.2019 - 02.2021
Policy Administrator Representative
The Standard
01.2018 - 02.2019
Customer Service Representative
Nau International Headquarters
10.2017 - 02.2018
Sales Associate
Nordstrom
08.2016 - 10.2017
Assistant Travel Desk Manager
Golden Travel Agency
10.2014 - 01.2015
Associate of Applied Science -
British International School
High School Diploma -
Turkish International School
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