Layla Raad
Woodland Hills,CA
Summary
Resourceful bilingual professional possessing outstanding prioritization, multitasking and planning abilities to juggle responsibilities. Systematic and methodical professional offering 15 years of hands-on experience handling various administrative duties and tasks in a fast-paced news environment. Commended and recognized for meticulous file management abilities.
Overview
14
14
years of professional experience
Work History
Newsroom Management
NBC4 and Telemundo52
Universal City
01.2013 - Current
· Partner with the HR Manager and VP HR to create and implement various strategic HR initiatives that develop and engage employees
· Work to resolve employee and organizational issues in a proactive and engaging manner; including management of employee relations issues in partnership with the HR Manager and Legal team
· Provide coaching and feedback to managers and employees, offering feedback and advice on issues in a proactive and compassionate manner
· Manage the execution of annual HR processes such as budget planning, compensation and performance reviews, training and development, engagement surveys, and succession planning
· Work with Finance regarding monthly headcount and budget reporting process
Executive Assistant, Vice President of West Coast Integrated Marketing
Entravision Radio
Los Angeles
01.2010 - 01.2013
- Organized and coordinated concerts for employees and clients for Super Estrella 107.1 fm, El Gato 103.1 fm, Jose 97.5 fm
- Managed VP’s itinerary and appointments and streamlined scheduling procedures
- Provided HR support with onboarding, offboarding process, when needed
- Updated executives on changing business needs by thoroughly documenting internal and client meetings
- Produced and crafted Power Point presentations for executive budget meeting.
Education
MBA - Leadership and Management
JACK WELCH MANAGEMENT INSTITUTE
12.2023
BA Media Communications and Performance -
POINT LOMA NAZARENE UNIVERSITY
05.2007
Skills
- Fluent in Spanish (speak, read, write)
- Proficiency in Office Suite 365, Forms, Word, Excel, PowerPoint
- Maintain utmost discretion when dealing with sensitive topics
- Work well under pressure and fast paced environment
- Document Management
- Administrative Leadership
- Financial Management
- Business Administration
- Meeting Coordination
- Customer Service
- Discretion and Confidentiality
- Point of Contact
Awards
- G.E.M (Going the Extra Mile) Award, 2020, 2022, Los Angeles, CA, Recognized and awarded by management for going above and beyond to resolve an issue, help a teammate in need, or find a new way to make the organization a better place to work.
- Winner of ‘Know Your Value' contest, 2015, Boston, MA, Mika Brzezinski's seminar for demonstrating to be an innovator, mentor, and value brought to life and the workplace.
Languages
Spanish
Native/ Bilingual
Timeline
Newsroom Management
NBC4 and Telemundo52
01.2013 - Current
Executive Assistant, Vice President of West Coast Integrated Marketing
Entravision Radio
01.2010 - 01.2013
MBA - Leadership and Management
JACK WELCH MANAGEMENT INSTITUTE
BA Media Communications and Performance -
POINT LOMA NAZARENE UNIVERSITY