Summary
Overview
Work History
Education
Skills
Timeline
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Layna Wells

Layna Wells

Aubrey,TX

Summary

Results-driven digital media marketer with experience as a professional photographer and social media manager. Skilled in creating visually engaging content and managing campaigns across TikTok, Instagram, Facebook, Reddit, YouTube, and Twitter. Proven success in supporting med spas by capturing and promoting injectors and aestheticians. Currently managing digital marketing for a Kansas City distribution company, promoting large events for local brands. Strong background in event planning, graphic design, community engagement, and brand growth within the medical spa and beauty industry.

Overview

7
7
years of professional experience

Work History

Digital Media Marketer

Miller Marketing Distribution
11.2023 - Current
  • Leader of the social media strategy for a distribution company hosting large events for well-known local brands, ensuring impactful online presence across platforms.
  • Collaborate with local businesses and influencers to promote events, resulting in coverage by the Kansas City Star, local magazines, and popular TikTok accounts.
  • Develop and implement social media content calendars, ensuring timely and relevant posts that captured event highlights and brand messaging.
  • Direct event photography and video production, capturing dynamic content for social media and digital marketing use.
  • Boost brand awareness through targeted social media campaigns, reaching a broader audience and enhancing the company's reputation in the Kansas City area.

Photographer & Social Media Manager

Self Employed
01.2018 - Current
  • Manage social media accounts for medical spas, including Instagram, TikTok, Facebook, YouTube, Reddit, and Twitter, to drive brand awareness and engagement.
  • Direct professional photo shoots for medical spa staff, including injectors and aestheticians, capturing dynamic and authentic visuals for marketing use.
  • Create and manage digital content calendars to ensure consistent brand messaging across platforms.
  • Produce educational and promotional content that aligned with the aesthetic and wellness industry trends, appealing to the target audience.
  • Plan and execute event marketing strategies, including online promotions and in-person events, to enhance brand presence and attract new clients.

Education

Bachelor Of Science -

Northwest Missouri State University
2018

Skills

  • Digital Product Management
  • Social Media Management
  • Content Creation
  • Digital Content Strategy
  • Event Planning & Promotion
  • Branding & Visual Identity
  • Marketing Campaigns
  • Performance Analytics
  • Collaboration & Client Engagement
  • Innovation & Trend Awareness

Timeline

Digital Media Marketer

Miller Marketing Distribution
11.2023 - Current

Photographer & Social Media Manager

Self Employed
01.2018 - Current

Bachelor Of Science -

Northwest Missouri State University

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Layna Wells