Layne Baranek
Summary
Innovative Creative Producer with 10+ years experience, background in managing and executing high-impact digital content projects globally. Experience includes conceptualizing creative strategies, coordinating with diverse teams, and ensuring quality across all stages of production while streamlining processes for efficiency and metrics-based decision making. Strengths include exceptional communication skills, adept problem-solving abilities, and a keen eye for aesthetics. Seeking a challenging work environment which will keep my creative juices flowing. And personally, I have a strong passion for all thing sports.
Overview
20
20
years of professional experience
Work History
Senior Creative Producer – X-Ray (Marketing)
Amazon Prime Video
Culver City, USA
01.2019 - 01.2025
- Responsible for developing, producing, and directing premium, behind-the-scenes video experiences for Amazon Prime Video tentpole titles, on location worldwide, while ensuring high-quality storytelling.
- Managed the workflow and delivery of all assets, including videos, photos, and metadata, while working closely with Amazon Operations to ensure correct and prompt delivery for a timely launch.
- Curated scripted and unscripted content while working closely with showrunners, executive producers, writers, and directors to align creative visions.
- Managed external vendors, including photographers, videographers, animators, and other third-party suppliers.
- Evaluated emerging trends, using metrics, to inform content direction and strategy, to ensure that our milestones were being reached, and to improve future initiatives.
- Worked with Amazon internal stakeholders across the organization, assuring that the produced content was in step with the overall tone of the title, as well as attaining legal and creative approvals.
- Managed and negotiated budgets for my yearly slate to ensure that financial milestones were achieved, while performing cost analysis for each project in order to remain within the budget parameters set by clients.
Creative Producer
Pitch 5 Productions
Encino, USA
05.2018 - 01.2019
- Worked with Pitch 5 Productions to help produce behind-the-scenes experiences for Amazon X-Ray, Prime Video titles.
- Helped the Amazon X-Ray team conceptualize and bring to life the overall experience for customers, and produce various video featurettes on tentpole titles.
Production Manager (Various titles)
Medium Productions / E! Network
Los Angeles, USA
12.2016 - 05.2018
- Supervised production and producing teams to ensure efficient workflow and quality standards.
- Maintained budgets to assure that financial milestones were achieved.
- Created all crew schedules on film days, and ensured production and crews stayed on schedule.
- Worked closely with accounting on all shows to assure that POs and invoices are submitted in a timely manner, as well as prompt payment for crew and vendors.
- Implemented safety protocols to maintain a secure working environment on set.
- Liaised with external vendors to source services and materials for productions.
Line Producer – House Divided
Fullscreen, Inc.
Los Angeles, USA
06.2016 - 12.2016
- In charge of creating and maintaining the overall budget of the show (MovieMagic) and assuring final projections were met.
- Worked as the production manager of the show in addition to line producing.
- Responsibilities included hiring all crew and staff in all departments, booking travel and accommodations, locations, etc., while this show was filmed in Washington, D.C.
- Helped with the casting process, including sourcing, organizing, and overseeing all background checks.
- Created all crew deal memos and worked with legal on cast contracts.
- Coordinated production schedules and resource allocation.
- Organized talent and crew logistics for on-site filming locations.
Senior Production Manager
Marathon Productions / Fremantle Media / NBC
Los Angeles, USA
12.2012 - 05.2016
- Responsible for hiring, scheduling, and managing all reality film crews in multiple states across the U.S.
- Worked with unions (camera, audio, lighting, props, art) across the US to ensure that strict union guidelines for my crew hires were adhered to in each stat
- Created and managed budgets for my crews to ensure financial milestones were met.
- Helped to secure venues, such as convention centers and major stages (Radio City Music Hall and Dolby Theatre), for auditions and live shows countrywide, including negotiating and securing contracts while working with legal.
- Worked with host Nick Cannon and his team to ensure all needs were met. This included up-to-date schedules, pre-tapes, transportation, security, and live shows.
- Trained and mentored junior staff on production best practices.
- Developed and maintained strong vendor relationships for resource acquisition.
Production Coordinator
Kinetic Content / NBC
Los Angeles, USA
07.2012 - 11.2012
- Tasked with creating call sheets, and managing the scheduling and logistics of the reality crew each day of principal photography, to keep production on schedule across multiple cities in the U.S.
- Worked with vendors to secure crew gear for all departments.
- Assisted in budget tracking and resource allocation for various projects.
- Worked with production, producers, and NBC network executives to ensure that scripted shoots with host Betty White went smoothly.
Production Coordinator
Lock & Key Productions / ABC
Los Angeles, USA
07.2011 - 06.2012
- In charge of hiring production assistants in multiple states in preparation for the show's travel.
- Created and maintained schedules for reality crews on set to ensure everyone remained on schedule.
- Worked on logistics for reality crews to ensure shoots, both on and off set, ran smoothly, i.e., transport, meals, gear, etc.
- Worked with food vendors in various states to ensure the cast, crew, and all construction teams had appropriate amounts of food throughout filming. This included all catered meals, as well as donated food from local businesses.
- Managed the off-site rental storage for all show gear, supplies, and props.
- Managed logistics for set locations, equipment, and talent arrangements.
Producer
CBS Sports
New York, USA
11.2004 - 06.2011
- Produced live and pre-taped segments for on-air use for CBS Sports NY and other sports affiliates across the U.S.
- In charge of booking satellites and fiber lines for live hits with affiliates.
- Worked with affiliates to attain pre- and post-game soundbites for live sporting events at times when they were not able to attend.
- Coordinated footage intake and sports highlights from various affiliates, and distributed to interested stations.
Skills
- Video production
- Asset management
- Budget management
- Creative direction
- Vendor management
- Content strategy
Timeline
Senior Creative Producer – X-Ray (Marketing)
Amazon Prime Video
01.2019 - 01.2025
Creative Producer
Pitch 5 Productions
05.2018 - 01.2019
Production Manager (Various titles)
Medium Productions / E! Network
12.2016 - 05.2018
Line Producer – House Divided
Fullscreen, Inc.
06.2016 - 12.2016
Senior Production Manager
Marathon Productions / Fremantle Media / NBC
12.2012 - 05.2016
Production Coordinator
Kinetic Content / NBC
07.2012 - 11.2012
Production Coordinator
Lock & Key Productions / ABC
07.2011 - 06.2012
Producer
CBS Sports
11.2004 - 06.2011